PART B: VALORISATION PLAN
SECTION I: ESTIMATION OF COSTS
|1||Taking into account the rest of the cost evaluation please provide an overall estimation of the total costs for full deployment/production of the R & D result.|
|… in terms of IPR protection|
|The method is protected by patents, issued by Bulgarian Patent Office in 2000 and US PTO in 2004.
|…in terms of product development|
|Te method is represented as a computer model and prototype. The idea is fully developed and provided with the technical details.
|…in terms of mass production|
|There are no costs involved for promotion of mass production. Each technical decision is unique and tailor made to the customer’s needs.
|… in terms of marketing|
|The promotion and marketing of the method and the related knowhow could involve significant resources. The product could be represented at specialized seminars, exhibitions of the different fields it could be applied. The annual costs for the initial promotion could rise beyond 45-50 000 EUR.
|2||Based on the above assessment as well as the marketing information please provide the correct estimation of the price for R&D product in correlation with costs|
|Year 1||Year 2||Year 3||Year 4||Year 5|
|Fixed costs||€ 80,000||€ 30,000||€ 30,000||€ 30,000||€ 30,000|
|Personnel||€ 30,000||€ 35,000||€ 35,000||€ 35,000||€ 35,000|
|Other running costs||€ 15,000||€ 20,000||€ 20,000||€ 30,000||€ 30,000|
|Marketing costs||€ 45,000||€ 45,000||€ 45,000||€ 45,000||€ 45,000|
|TOTAL EXPECTED COSTS||€ 170,000||€ 130,000||€ 130,000||€ 140,000||€ 140,000|
|Price per Unit (pc EXW)||€ 900||€ 900||€ 900||€ 1000||€ 1000|
|Type of Unit||Per piece|
|Number of Units||200||250||300||300||400|
|TOTAL Expected Revenues||€ 180,000||€ 225,000||€ 270,000||€ 300,000||€ 400,000|
|CASH FLOW REQUIRED (REVENUES-COSTS)||€ 10,000||€ 95,000||€ 140,000||€ 160,000||€ 260,000|
|TOTAL CAPITAL required for five years||Approx. € 170,000|
SECTION 2: QUALITATIVE FACTORS
|3||Dimension of identified target groups|
|Companies, manufacturers of different goods, including clothes, textile, packaging industry – almost the full specter of production.
The method could be used for educational purposes also, as well as different 3-D games, puzzles, crosswords, etc.
The know – how could be used for road and crossroad positioned information, i. e. could be implemented in advertising and traffic industries.
|4||Evaluation of financial Risks for R&D result|
|The financial risks are concentrated in extreme level of competition at the market. There are many similar or identical methods for representation, trying to attract the customers.
SECTION 3: IDENTIFICATION OF FINANCING SOURCES
After evaluating all the above mentioned criteria, please tick the best financing source for the achievement of R&D result (i.e. own capitals, banking credits, venture capital, business angels, etc)
|1. European Funding
Define relevance of the product with the following potential funding sources and comment
|1. This project is suitable for European funding, such as grants, business angels, etc. The initial investment is little.|
|2. National Funding|
|1. Possible funding by a company interested in using the know-how for advertisement and representation of their products, technologies, etc.
|3. Private funding|
|1. Not suitable for private founding.
SECTION 3: FINAL EVALUATION
|It is requested a final evaluation considering the funding opportunities you believe most suitable for the exploitation of the R&D result, considering the possibility of the creation of a spin-off, further research, in particular, a cost/benefit analysis and a financial projection for the R&D result, type of collaboration identified (i.e. Licensing Agreement, Technical Cooperation, Joint Venture, Manufacturing Agreement, Commercial Agreement with Technical Assistance, Creation of a spin-off, Joint further development)…|
|The opportunities for exploitation are very limited, since analogical and similar methods exist and are widely used. However, there is a possibility to find investor, interested in receiving a license agreement for implementation of the know-how.
Decision of evaluation
- The R&D has an low potential of exploitation