SECTION I: The product
1a | The innovation potential of this product is related to:
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The innovation potential of this product is related to technology-driven innovation. Modern technologies as computers, Internet, affective computing, human-computer interaction and avatars have been used by the development team in order to create this system. |
1b | What added value for end-users does the product hold? • higher quality • Better technical characteristics • Other … |
This product comprises several modules which offer higher quality and better technical characteristics to the end-users. |
1c | What is the Unique Sales Proposition of the potential product? |
The Unique Sales Propositions of the product are the following:
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SECTION 2: The Market
2a | What is the target market for the product?
Please describe the characteristics of your target market. |
This product addresses a large global market. For many years, the most cited statistic is that autism occurs in 4.5 out of 10000 live births. This was based on large-scale surveys conducted in the United States and England. Moreover, the estimate of children having autism vary considerably depending on the country, ranging from 2 out of 10000 in Germany to as high as 16 out of 10000 in Japan. The following are extrapolated statistics about the number of kids with autism :
USA : 500.000 UK : 120.000 Canada : 65.000 Australia : 40.000 Greece : 20.000 |
2b | How the product is characterized from the following options?
Number of companies producing similar products in the field. • Base – applied by all companies in the industry • Leading – applied by a single or limited number of competitive companies • Key –at a development stage, but has already proven its potential |
The proposed system is considered as a leading product and is not produced by other companies. However, there are various competing educational systems for autistic children. |
2c | What type of market demand will be satisfied?
• Existing demand – the market is already developed • hidden (latent) demand – the market has yet to be developed |
The market that this product addresses has yet to be developed. The means for its development is advertising the product in private schools which work with kids with Autism. |
2d | What is the current stage of the product’s market life cycle?
• Implementation, implementation in production (leading to a radically new product offers) • Growth (rapid spread within the industry or outside it) • maturity (parameters of the technical characteristics of manufactured products reached their maximum, higher-grade products can be manufactured on the basis of technological substitution) |
The proposed system is considered to be in the growth phase of the product’s market life cycle, since it entails innovative technology for the enhancement of the teacher-child educational process. |
2e | Strategic partnerships (existing or potential). |
There is already a strategic partnership with Autism School ELPIDA |
SECTION 3: The Competition
3a | What is the competition within your target market? |
The current competition is consisted by the following products:
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3b | What competitive advantages will the introduction of the new product ensue?
• lower prices based on lower production costs • product differentiation (uniqueness of the product proposal) |
This pioneering product, provided by the Lab Of Medical Informatics (LOMI) at Aristotle University, presents a number of advantages in relation to its competitors. The introduction of the new product will ensue product differentiation, as it entails unique technological characteristics. |
3c | Potential products relate to the following price range:
• High price range • Average price range • Low price range |
Considering products of the same power band, this system relates to low price range. |
3d | Potential products will be marketed:
• To regulated markets (e.g. heat supply, water supply, universal telecommunication services, agricultural products, fishing industry, architectural services) • To markets operating on the principle of free negotiation between agents on the market |
Potential products will be marketed to markets operating on the principle of free negotiation between agents on the market. |
SECTION 4: Indicators
Estimated cost of the new products | Annual use of software:
1000 € (for schools) 1200 € (for professionals) 150 € (for parents) |
Expected market volume (potential / maximum number of users) | Maximum number of potential users exceeds 200000 |
Expected sales volume | Year 1: 100
Year 2: 200 Year 3: 300 Year 4: 300 Year 5: 300 |
Expected market share of the company (proportion between sales and total company sales in the relevant market) | 10% |