SECTION I: The product
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1a |
The innovation potential of this product is related to:
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| Replacement of existing product | |
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1b |
What added value for end-users does the product hold? • higher quality • Better technical characteristics • Other … |
| Higher accuracy
The sampling frequency can be freely configurable |
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1c |
What is the Unique Sales Proposition of the potential product? |
| There can be potential users (ie.: defense industry, high quality studios, and even CD and other record manufacturers who could use the feature of this research namely the freely variable sampling frequency.
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SECTION 2: The Market
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2a |
What is the target market for the product?
National ¨ European ¨ Global X¨ Please describe the characteristics of your target market. |
| Global. If the R&D result fulfils the expectations of the idea.
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2b |
How the product is characterized from the following options? Number of companies producing similar products in the field.
• Base – applied by all companies in the industry • Leading – applied by a single or limited number of competitive companies • Key –at a development stage, but has already proven its potential |
| There are several thousand manufacturers, but according to the patent research the same solution is still not patented.
There are solutions for computer controlled sampling and counting system: ie.: Astrom and Wittenmark
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2c |
What type of market demand will be satisfied?
• Existing demand – the market is already developed • hidden (latent) demand – the market has yet to be developed |
| I suppose it is a hidden demand.
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2d |
What is the current stage of the product’s market life cycle?
• Implementation, implementation in production (leading to a radically new product offers) • Growth (rapid spread within the industry or outside it) • maturity (parameters of the technical characteristics of manufactured products reached their maximum, higher-grade products can be manufactured on the basis of technological substitution) |
| Early stage implementation
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2e |
Strategic partnerships (existing or potential). |
| IC manufacturer
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SECTION 3: The Competition
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3a |
What is the competition within your target market? |
| There is no product. So even the theoretical comparison is too uncertain in the present stage of the innovation.
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3b |
What competitive advantages will the introduction of the new product ensue?
• lower prices based on lower production costs • product differentiation (uniqueness of the product proposal) |
| The variable and programmable sampling frequency can be the unique characteristic of the “product”.
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3c |
Potential products relate to the following price range:
• High price range • Average price range • Low price range |
| The average price of an AD converter in a chip by TI is 5 USD while a more sophisticated programmable one on board by Microscience Co. Japan, is USD 580.
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3d |
Potential products will be marketed:
• To regulated markets (e.g. heat supply, water supply, universal telecommunication services, agricultural products, fishing industry, architectural services) • To markets operating on the principle of free negotiation between agents on the market |
| free negotiation between agents
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SECTION 4: Indicators
| Estimated cost of the new products | |
| Expected market volume (potential / maximum number of users) | |
| Expected sales volume | |
| Expected market share of the company (proportion between sales and total company sales in the relevant market) |
KEYWORDS QUANTITATIVE ASSESSMENT (0-5).
| Please put X as appropriate. | 1 | 2 | 3 | 4 | 5 |
| Added-value potential | x | ||||
| Size of future market demand | x | ||||
| Competitive positioning of the product | x |
Tivadar Lippényi
