Potential market

SECTION I: The product



The innovation potential of this product is related to:


  • Technology-driven innovation (under the influence of the development of science – the market is not ready for the product)
  • Market-driven innovation (as a result of market surveys, the market expects the product)
  • Replacement of existing product
  • Product related to cost reduction
  • Radical new product
  • Other, what…
Replacement of existing product



What added value for end-users does the product hold?
• higher quality
• Better technical characteristics
• Other …
Higher accuracy

The sampling frequency can be freely configurable



What is the Unique Sales Proposition of the potential product?
There can be potential users (ie.: defense industry, high quality studios, and even CD and other record manufacturers  who could use the feature of this research namely the freely variable sampling frequency.








SECTION 2: The Market




What is the target market for the product?

National ¨

European ¨

Global X¨

Please describe the characteristics of your target market.

Global. If the R&D result fulfils the expectations of the idea.





How the product is characterized from the following options? Number of companies producing similar products in the field.

• Base – applied by all companies in the industry

• Leading – applied by a single or limited number of competitive companies

• Key –at a development stage, but has already proven its potential

There are several thousand manufacturers, but according to the patent research the same solution is still not patented.

There are solutions for computer controlled sampling and counting system: ie.: Astrom and Wittenmark




What type of market demand will be satisfied?

• Existing demand – the market is already developed

• hidden (latent) demand – the market has yet to be developed

I suppose it is a hidden demand.








What is the current stage of the product’s market life cycle?

• Implementation, implementation in production (leading to a radically new product offers)

• Growth (rapid spread within the industry or outside it)

• maturity (parameters of the technical characteristics of manufactured products reached their maximum, higher-grade products can be manufactured on the basis of technological substitution)

Early stage implementation








Strategic partnerships (existing or potential).
IC manufacturer








SECTION 3: The Competition



What is the competition within your target market?
There is no product. So even the theoretical comparison is too uncertain in the present stage of the innovation.




What competitive advantages will the introduction of the new product ensue?

• lower prices based on lower production costs

• product differentiation (uniqueness of the product proposal)

The variable and programmable sampling frequency can be the unique characteristic of the “product”.







Potential products relate to the following price range:

• High price range

• Average price range

• Low price range

The average price of an AD converter in a chip by TI is 5 USD while a more sophisticated programmable one on board by Microscience Co. Japan, is USD 580.





Potential products will be marketed:

• To regulated markets (e.g. heat supply, water supply, universal telecommunication services, agricultural products, fishing industry, architectural services)

• To markets operating on the principle of free negotiation between agents on the market

free negotiation between agents








SECTION 4: Indicators


Estimated cost of the new products  
Expected market volume (potential / maximum number of users)  
Expected sales volume  
Expected market share of the company (proportion between sales and total company sales in the relevant market)  




Please put X as appropriate. 1 2 3 4 5
Added-value potential     x    
Size of future market demand   x      
Competitive positioning of the product   x      


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