The project aim was to enhance the development of new productive pathways for the biological cultivations of spontaneous plants. The purposes were the production of quality products and the environmental tutelage, employing biological agriculture techniques. The transformation and marketing of the products were studied to give a possibility of income integration for the stakeholders and the valorisation of agritourism offer in the area where plant are cultivated and sold. The overall objectives were the definition of an innovative spreading model and the support the competitiveness of local agriculture. An important challenge was to relaunch the horticultural compartment, stimulating the rural tourism and the joint among agricultural production, the territory, the environmental and the richness of our landscape.