Potential market


PARTEA A: Identificarea rezultatului cercetării-deZvoltării (CD)

·         The project team

             Echipa proiectului

Advisor’s Name:Nume: Department of Technologies and MaterialsProject: Captor for Measuring the Dynamic Components of the Cutting Force at Internal Grinding
Phone:Telefon:  +40.723.163396
E-mail: dumitrudc10@yahoo.com 
Expecting date of valorization plan submission:Data aşteptată pentru trimiterea planului de valorizare  04.02.2012

·         Identification of R&D activity

Identificarea activităţii de cercetare-dezvoltare (CD)



Author of the R&D result:Autorul rezultatului CD:  Dr. Eng. Popescu Daniel
Company or University:Companie sau Universitate:  UNIVERSITY OF  CRAIOVA, ROMANIA 
Phone:Telefon:  +40.721.953629
E-mail:  Popescu.daniel1119@yahoo.com
Sector:Domeniu:  ENG – Engineering
Type of the R&D result:Tipul rezultatului CD: Product






PART B: valorisation plan

Partea B: Planul de valorizare

SECTION I: The product




The innovation potential of this product is related to:

  • Technology-driven innovation (under the influence of the development of science – the market is not ready for the product)
  • Market-driven innovation (as a result of market surveys, the market expects the product)
  • Replacement of existing product
  • Product related to cost reduction
  • Radical new product
  • Other, what…


Potenţialul de inovare al acestui produs se referă la:

  • Inovare tehnologică (sub influenţa dezvoltării ştiinţei piaţa nu este pregătită pentru produs)
  • Inovare de piaţă (ca rezultat al sondajelor, piaţa aşteaptă produsul)
  • Înlocuirea unui produs existent
  • Produs care vizează reducerea costurilor
  • Un produs radical nou
  • Altele
The product tested and evaluated named ”Captor for Measuring the Dynamic Components of the Cutting Force at Internal Grinding” is a new product.
It is proposed a patent to the State Office for Inventions and Trademarks – OSIM Bucharest.





What added value for end-users does the product hold?
• higher quality
• Better technical characteristics
• Other …Ce valoare adăugată asigură produsul pentru consumatorii finali?
o calitate mai ridicată
caracteristici tehnice mai bune
Treatment of rotation surface (cylindrical, conical, inner, outer) through grinding is applied when conditions required  high precision and quality. Working precision fit in grades 5-8 ISO and surface roughness is Ra = 0.4 microns.
This research promotes a new experimental research method of cutting process in interior grinding and an innovative product “Captor for Measuring the Dynamic Components of the Cutting Force at Internal Grinding”.





What is the Unique Sales Proposition of the potential product?Care este caracteristica definitorie a produsului care îl diferenţiază şi îl plasează în cadrul preferinţelor consumatorilor?


Detailed commentComentariu detaliat

The defining characteristic of the product “Captor for Measuring the Dynamic Components of the Cutting Force at Internal Grinding” is the method used for measuring temperature based on thermo-electric effect.
Thermo-electric effect is the effect according to which, in a circuit consisting of at least two conductors of different materials, that have contact points at different temperatures, arises an electric current that creates a thermo-electromotive voltage; this voltage depends on temperature difference between the links. The higher the temperature difference, the higher thermo-electromotive voltage is.
Also, these products compete successfully in terms of cost and technical performance with current products on the market.


SECTION 2: The Market





What is the target market for the product? National ¨

European ¨

Global ¨

Please describe the characteristics of your target market.

Care este piaţa ţintă pentru produs?

Naţională þ

Europeană þ

Globală þ

Vă rugăm să descrieţi caracteristicile pieţei ţintă

Select and commentSelectaţi şi comentaţi


The product addresses a broad range of consumers within domestic market area, but it can be designed also for foreign markets (Europe, world). The target groups are:
1. operators in the machinery industry
2. educational and research institutions





How the product is characterized from the following options? Number of companies producing similar products in the field.• Base – applied by all companies in the industry

• Leading – applied by a single or limited number of competitive companies

• Key –at a development stage, but has already proven its potential


Cum poate fi caracterizat produsul de următoarele opţiuni? Numărul companiilor producătoare de produse  similare în domeniu.

• De bază –  folosit de toate companiile din industria respectivă

• Leading – folosit de o singură companie sau de un număr limitat de companii competitive

• Cheie – pentru o etapă de dezvoltare, dar şi-a dovedit deja potenţialul

Detailed commentComentariu detaliat

„Captor for Measuring the Dynamic Components of the Cutting Force at Internal Grinding” is a base product used by all companies dealing with experimental research in the field of materials’ cutting.

This product has a reliable behavior and can be proposed for physically production as prototype, as well as for series production.





What type of market demand will be satisfied?• Existing demand – the market is already developed

• Hidden (latent) demand – the market has yet to be developed

Ce tip de cerere de piaţă  poate fi satisfăcută?

• Cerere existentă – piaţa este deja dezvoltată

• Cerere ascunsă (latentă)- piaţa urmează să fie dezvoltată

Detailed commentCometariu detaliat

The product „Captor for Measuring the Dynamic Components of the Cutting Force at Internal Grinding” can satisfy a market demand that is going to be developed.





What is the current stage of the product’s market life cycle?• Implementation, implementation in production (leading to a radically new product offers)

• Growth (rapid spread within the industry or outside it)

• maturity (parameters of the technical characteristics of manufactured products reached their maximum, higher-grade products can be manufactured on the basis of technological substitution)

Care este stadiul actual al ciclului de viaţă pe piaţă al produsului?

• Implementare, implementare în producţie (care conduce la o ofertă radicală a unui nou produs)

• Creştere (extindere rapidă în cadrul industriei şi în afara ei)

• Maturitate (parametrii caracteristicilor tehnice ale produselor ating maximul, prousele de înalt nivel pot fi produse pe baza substituţiei  technologice)

Detailed commentComentariu detaliat

The product is based on new technology and state of the current market life cycle is the implementation in production, which will lead to a radical new product offering.




Strategic partnerships (existing or potential).Parteneriat strategic (existent sau potenţial).
Detailed commentComentariu detaliat

Currently, there isn’t any strategic partnership to promote this new product on domestic and international markets.



SECTION 3: The Competition

Secţiunea 3: Competiţia



What is the competition within your target market?Care este competiţia în cadrul pieţei ţintă?
Detailed commentComentariu detaliat

In technological processes and equipment are operating several production companies. All relationships between operating firms competing on the market, depending on their interests, represent the competitive system within the target market.
Existing forms of competition: perfect, imperfect, fair (fair), unfair (imperfect).
But the target market for the measurement transducers is continuously developing.
In practice, it should be mentioned that there are economic crimes in the competitive struggle, namely:
- Understanding between vendors in order to prevent free competition;
- Imposing the prices to distributors;
- Reselling at a loss (not affecting the buyer, but falsify competition).
Tools for fighting competition are focused on:
- Reduce costs below those of competitors;
- Reduce selling prices
- Improve quality;
- Offering facilities to customers.




What competitive advantages will the introduction of the new product ensure?• lower prices based on lower production costs

• product differentiation (uniqueness of the product proposal)

Ce avantaje competitive va asigura introducerea noului produs?

• preţuri mai mici bazate pe costuri de producţie reduse

• diferenţierea produselor (unicitatea produsului propus)

Detailed commentComentariu detaliat

Competitive advantages obtained by introducing new product on the market:
- Lower prices based on lower production costs;
- Uniqueness of the proposed product;



Potential products relate to the following price range:• High price range

• Average price range

• Low price range

Produsele potenţiale se încadrează în următoarele categorii de preţuri:

• Preţuri ridicate

• Preţuri medii

• Preţuri reduse

Detailed commentComentariu detaliat

Profitable sizing was based on information on product cost standards (materials, manufacturing, labor).
The product fits within the medium price class.
After launching in manufacturing, the costs should be adjusted due to lower production costs and significantly increasing sales in coming years.




Potential products will be marketed:• To regulated markets (e.g. heat supply, water supply, universal telecommunication services, agricultural products, fishing industry, architectural services)

• To markets operating on the principle of free negotiation between agents on the market

Produsul potenţial va fi promovat:

• pe pieţele reglementate (de ex. servicii de telecomunicaţii universale, produse agricole, industria pescuitului, servicii de arhitectură, furnizare de apă, etc. )

• pe pieţe care operează pe principiul unei negocieri libere între agenţii de pe piaţă

Detailed commentComentariu detaliat

Potential product will be promoted on markets operating based on free negotiation between agents on the market.
Sales promotion, influenced by market economic situation, aims to achieve specific objectives, clear and concise, on the product marketing.

SECTION 4: Indicators

Secţiunea 4: Indicatori


Estimated cost of the new productsCosturile estimate ale noului produs

700 Euro/unit

Expected market volume (potential / maximum number of users)Volumul estimat al pieţei (număr potenţial/ maxim de consumatori)

1000 units

Expected sales volumeVolumul aşteptat al vânzărilor

200 units/year

Expected market share of the company (proportion between sales and total company sales in the relevant market)Segmentul de piaţă aşteptat al companiei (proporţia între vânzări şi totalul vânzărilor companiei pe piaţa relevantă)

5 %


Evaluarea cantitativă (0-5)


Please put X as appropriate.

Vă rugăm să marcaţi cu X  punctajul considerat corespunzător.


1 2 3 4 5
Added-value potentialPotenţialul de valoare adăugată X
Size of future market demandMărimea cererii viitoare pe piaţă X
Competitive positioning of the productPoziţionarea competitivă a produsului X


We agree that all informations contained in this form to be made public in the project „Inter-regional cooperation for valorization of research results – INTERVALUE”, by publication on the project website: http://www.urenio.org/intervalue/.

Suntem de acord ca informaţiile cuprinse în acest formular să fie făcute publice în cadrul proiectului „Inter-regional cooperation for valorization of research results – INTERVALUE”, prin publicarea lor pe site-ul proiectului, la adresa: http://www.urenio.org/intervalue/.

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