Potential market

SECTION I: The product



The innovation potential of this product is related to:


  • Technology-driven innovation (under the influence of the development of science – the market is not ready for the product)
  • Market-driven innovation (as a result of market surveys, the market expects the product)
  • Replacement of existing product
  • Product related to cost reduction
  • Radical new product
  • Other, what…
- Market-driven innovation (as a result of market surveys, the market expects the product)

- Product consent to cost reduction

- Radical new product

- the nuclei of freeze-dried cells retain viability in response to nuclear transplantation. So the contribution in the project is showing that it is possible to set up gene banks freeze-dried, then at very low operating costs in the long term.









What added value for end-users does the product hold?
• higher quality
• Better technical characteristics
• Other …
- higher quality

- Better technical characteristics

- The program of research project represents the first attempt to provide updated data about stem cells lyophilized






What is the Unique Sales Proposition of the potential product?
The research will provide leseguenti stages: production of somatic cell lines by freeze-drying; optimization procedures of lyophilization for the cells; nuclear transplantation of somatic cells lyophilized in enucleated oocytes sheep; verification of the vitality of the cells to rehydration. The project would therefore have immediate application outcomes of races that characterize our region that are disappearing.







SECTION 2: The Market




What is the target market for the product?

National ¨

European ¨

Global X

Please describe the characteristics of your target market.

The result of the research is designed to meet the needs of farmers, veterinarians, biologists, students





How the product is characterized from the following options? Number of companies producing similar products in the field.

• Base – applied by all companies in the industry

• Leading – applied by a single or limited number of competitive companies

• Key –at a development stage, but has already proven its potential

Many farmers can benefit from this research because they can improve products and reduce costs.

The research at a development stage, but has already proven its potential




What type of market demand will be satisfied?

• Existing demand – the market is already developed

• hidden (latent) demand – the market has yet to be developed

The market has need of more informations about breeding, in particular in bovine and

ovicaprine herds in Teramo province.



What is the current stage of the product’s market life cycle?

• Implementation, implementation in production (leading to a radically new product offers)

• Growth (rapid spread within the industry or outside it)

• maturity (parameters of the technical characteristics of manufactured products reached their maximum, higher-grade products can be manufactured on the basis of technological substitution)

This research consent implementation of production, and growth of zootechnics





Strategic partnerships (existing or potential).
The research has combined a major cooperation between Farmers and University







SECTION 3: The Competition



What is the competition within your target market?
In the zootechnics market, Italy holds an important position in the international arena.
The implementation of this project makes a valuable help for endangered species and protection of animal and plant biodiversity






What competitive advantages will the introduction of the new product ensue?

• lower prices based on lower production costs

• product differentiation (uniqueness of the product proposal)

Objective of the project is the genotyping (genome sequencing) of sheep and cattle breeds that are primordial to be extinguished, and the construction of gene banks from them (cell lines).






Potential products relate to the following price range:

• High price range

• Average price range

• Low price range

The potential product fits in average price range







Potential products will be marketed:

• To regulated markets (e.g. heat supply, water supply, universal telecommunication services, agricultural products, fishing industry, architectural services)

• To markets operating on the principle of free negotiation between agents on the market

Potential products will be marketed in farmers, veterinary







SECTION 4: Indicators


Estimated cost of the new products


Expected market volume (potential / maximum number of users)


Expected sales volume


Expected market share of the company (proportion between sales and total company sales in the relevant market)





Please put X as appropriate. 1 2 3 4 5
Added-value potential         x
Size of future market demand         x
Competitive positioning of the product         x


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