1a

• Technology-driven innovation (under the influence of the development of science – the market is not ready for the product)
• Market-driven innovation (as a result of market surveys, the market expects the product)
• Replacement of existing product
• Product related to cost reduction
• Radical new product
• Other, what…

Potenţialul de inovare al acestui produs se referă la:

• Inovare tehnologică (sub influenţa dezvoltării ştiinţei – piaţa nu este pregătită pentru produs)
• Inovare de piaţă (ca rezultat al sondajelor, piaţa aşteaptă produsul)
• Înlocuirea unui produs existent
• Produs care vizează reducerea costurilor
• Un produs radical nou
• Altele

1b

From the numerical results analysis, there can be observed similar phenomena with the ones previously shown (the general ones), in this way:

- the own weight has negligible on the necessary material quantity (almost 3% higher); so there can be made calculations with a better precision taking into account only the exterior loadings (concentrated);

- the own weight must be take into account if there are compactions in supports;

- the stiffening to the supports spinning lead to material saving in a significant quantity, but not a huge one. This fact also recommends studying the consumptions for rigidity before a final conclusion;

- the high length of the cantilever imposes its decisive influence, especially in the case of rigidity condition; this fact is mostly shown by ratio ε₄ that gives the deflection on the cantilever and four times higher than the admissible one (with section from the strength condition). The leading character of the cantilever is also shown by the fact that, if the strength condition is imposed, the section is not influenced by the supports rigidity;

- spin rigidity of the supports has negligible influence on the deflection between the supports, but it can decrease de cantilever arrow with significant values (maximum 30%).

1c

As an essential conclusion, generally true for the present study, is the one referred to the structure strains that have a very big importance in structural element strength-metallic beam. Because the imposed strain leads to great material consumptions, we must not exaggerate in this conditioning; when it is possible, we would the responsibility of the beam maximum loading to be transferred on the mechanic stress conditions (strength ones).

2a

European ¨

Global ¨

Please describe the characteristics of your target market.

Care este piaţa ţintă pentru produs?

Naţională þ

Europeană þ

Globală þ

Vă rugăm să descrieţi caracteristicile pieţei ţintă

The product addresses a broad range of consumers within domestic market area, but it can be designed also for foreign markets (European, global). The target groups are:
1. operators in the industry (automotive, mechanical engineering, civil engineering);
2. educational and research institutions (educational).

The target market is oriented towards diversity, variety, change and continual innovation. User requirements do change deeply and quickly. So, this diversity must come out also of product offerings.

2b

• Leading – applied by a single or limited number of competitive companies

• Key –at a development stage, but has already proven its potential

Cum poate fi caracterizat produsul de următoarele opţiuni? Numărul companiilor producătoare de produse  similare în domeniu.

• De bază –  folosit de toate companiile din industria respectivă

• Leading – folosit de o singură companie sau de un număr limitat de companii competitive

• Cheie – pentru o etapă de dezvoltare, dar şi-a dovedit deja potenţialul

The numerical model for correlating strength & rigidity for a metallic structure is a base product used by all companies in the industry.

2c

• Hidden (latent) demand – the market has yet to be developed

Ce tip de cerere de piaţă  poate fi satisfăcută?

• Cerere existentă – piaţa este deja dezvoltată

• Cerere ascunsă (latentă)- piaţa urmează să fie dezvoltată

The numerical model for the correlation strength & rigidity for a metal structure can satisfy the existing market demand.

2d

• Growth (rapid spread within the industry or outside it)

• maturity (parameters of the technical characteristics of manufactured products reached their maximum, higher-grade products can be manufactured on the basis of technological substitution)

Care este stadiul actual al ciclului de viaţă pe piaţă al produsului?

• Implementare, implementare în producţie (care conduce la o ofertă radicală a unui nou produs)

• Creştere (extindere rapidă în cadrul industriei şi în afara ei)

• Maturitate (parametrii caracteristicilor tehnice ale produselor ating maximul, prousele de înalt nivel pot fi produse pe baza substituţiei  technologice)

Current status of the evaluated product life cycle is the implementation in practice.

2e

Currently, there is no strategic partnership to promote this new software on domestic and international markets.

3a

On domestic market, there is no direct competitor in this field. The target market for software products is in steady development.

3b

• product differentiation (uniqueness of the product proposal)

Ce avantaje competitive va asigura introducerea noului produs?

• preţuri mai mici bazate pe costuri de producţie reduse

• diferenţierea produselor (unicitatea produsului propus)

Competitive advantages:
- Removal of physical prototype;
- Reduce the costs of execution;
- Increasing product quality;
- Reduce the product launch cycle.

3c

• Average price range

• Low price range

Produsele potenţiale se încadrează în următoarele categorii de preţuri:

• Preţuri ridicate

• Preţuri medii

• Preţuri reduse

Economic sizing was based on information on the product cost standards. The product falls within the medium price class.

3d

• To markets operating on the principle of free negotiation between agents on the market

Produsul potenţial va fi promovat:

• pe pieţele reglementate (de ex. servicii de telecomunicaţii universale, produse agricole, industria pescuitului, servicii de arhitectură, furnizare de apă, etc. )

• pe pieţe care operează pe principiul unei negocieri libere între agenţii de pe piaţă

The potential product is going to be promoted on markets operating on the principle of free negotiation between agents on the market.
In general, advertising media are accompanying the product; they include also information and instruction for use & maintenance (leaflets, brochures, information labels). The way of combining advertising with sales promotion can ensure customer loyalty.