Potential market

PART a: IDENTIFICATION OF R&D Result

PARTEA A: Identificarea rezultatului cercetării-deZvoltării (CD)

·         The project team

Echipa proiectului

Advisor’s Name:Nume:  Dumitru Constantin
Phone:Telefon:  +40.723.163396
E-mail: dumitrudc10@yahoo.com 
Expecting date of valorization plan submission:Data aşteptată pentru trimiterea planului de valorizare  27.02.2012

·         Identification of R&D activity

Identificarea activităţii de cercetare-dezvoltare (CD)

Acronym:Acronim:  CSRMS_Correlation strength-rigidity fora metallic structure
Author of the R&D result:Autorul rezultatului CD:  Dr. Eng. Ilincioiu Dan
Company or University:Companies au universitate:  UNIVERSITY OF  CRAIOVA, ROMANIA 
Phone:Telefon:  +40.723.038606
E-mail: danilin@mecanica.ucv.ro  
Sector:Domeniu:  ENG – Engineering
Type of the R&D result:Tipul rezultatului CD:  Model numeric

 

 

 

 

PART B: valorisation plan

Partea B: Planul de valorizare

SECTION I: The product

SECŢIUNEA I: Produsul

 

1a

The innovation potential of this product is related to:

  • Technology-driven innovation (under the influence of the development of science – the market is not ready for the product)
  • Market-driven innovation (as a result of market surveys, the market expects the product)
  • Replacement of existing product
  • Product related to cost reduction
  • Radical new product
  • Other, what…

 

Potenţialul de inovare al acestui produs se referă la:

  • Inovare tehnologică (sub influenţa dezvoltării ştiinţei piaţa nu este pregătită pentru produs)
  • Inovare de piaţă (ca rezultat al sondajelor, piaţa aşteaptă produsul)
  • Înlocuirea unui produs existent
  • Produs care vizează reducerea costurilor
  • Un produs radical nou
  • Altele
The analyzed & evaluated product aims to generate a computer program to link the correlation power & rigidity for a metal structure. Thus, several constructive and loading variants can be studied.

 

 

 

1b

What added value for end-users does the product hold?
• higher quality
• Better technical characteristics
• Other …Ce valoare adăugată asigură produsul pentru consumatorii finali?
o calitate mai ridicată
caracteristici tehnice mai bune
Altele
Value added product for end users is to achieve a useful tool for correlating strength & rigidity for a metal structure. 

From the numerical results analysis, there can be observed similar phenomena with the ones previously shown (the general ones), in this way:

- the own weight has negligible on the necessary material quantity (almost 3% higher); so there can be made calculations with a better precision taking into account only the exterior loadings (concentrated);

- the own weight must be take into account if there are compactions in supports;

- the stiffening to the supports spinning lead to material saving in a significant quantity, but not a huge one. This fact also recommends studying the consumptions for rigidity before a final conclusion;

- the high length of the cantilever imposes its decisive influence, especially in the case of rigidity condition; this fact is mostly shown by ratio ε4 that gives the deflection on the cantilever and four times higher than the admissible one (with section from the strength condition). The leading character of the cantilever is also shown by the fact that, if the strength condition is imposed, the section is not influenced by the supports rigidity;

- spin rigidity of the supports has negligible influence on the deflection between the supports, but it can decrease de cantilever arrow with significant values (maximum 30%).

 

 

 

 

1c

What is the Unique Sales Proposition of the potential product?Care este caracteristica definitorie a produsului care îl diferenţiază şi îl plasează în cadrul preferinţelor consumatorilor?

 

Detailed commentComentariu detaliat

As an essential conclusion, generally true for the present study, is the one referred to the structure strains that have a very big importance in structural element strength-metallic beam. Because the imposed strain leads to great material consumptions, we must not exaggerate in this conditioning; when it is possible, we would the responsibility of the beam maximum loading to be transferred on the mechanic stress conditions (strength ones).

 

 

SECTION 2: The Market

SECŢIUNEA 2: Piaţa

 

 

2a

What is the target market for the product? National ¨

European ¨

Global ¨

Please describe the characteristics of your target market.

Care este piaţa ţintă pentru produs?

Naţională þ

Europeană þ

Globală þ

Vă rugăm să descrieţi caracteristicile pieţei ţintă

Select and commentSelectaţi şi comentaţi

 

The product addresses a broad range of consumers within domestic market area, but it can be designed also for foreign markets (European, global). The target groups are:
1. operators in the industry (automotive, mechanical engineering, civil engineering);
2. educational and research institutions (educational).

The target market is oriented towards diversity, variety, change and continual innovation. User requirements do change deeply and quickly. So, this diversity must come out also of product offerings.

 

 

2b

How the product is characterized from the following options? Number of companies producing similar products in the field.• Base – applied by all companies in the industry

• Leading – applied by a single or limited number of competitive companies

• Key –at a development stage, but has already proven its potential

Cum poate fi caracterizat produsul de următoarele opţiuni? Numărul companiilor producătoare de produse  similare în domeniu.

• De bază –  folosit de toate companiile din industria respectivă

• Leading – folosit de o singură companie sau de un număr limitat de companii competitive

• Cheie – pentru o etapă de dezvoltare, dar şi-a dovedit deja potenţialul

Detailed commentComentariu detaliat

 

The numerical model for correlating strength & rigidity for a metallic structure is a base product used by all companies in the industry.

 

 

 

2c

What type of market demand will be satisfied?• Existing demand – the market is already developed

• Hidden (latent) demand – the market has yet to be developed

Ce tip de cerere de piaţă  poate fi satisfăcută?

• Cerere existentă – piaţa este deja dezvoltată

• Cerere ascunsă (latentă)- piaţa urmează să fie dezvoltată

Detailed commentCometariu detaliat

The numerical model for the correlation strength & rigidity for a metal structure can satisfy the existing market demand.

 

 

 

2d

What is the current stage of the product’s market life cycle?• Implementation, implementation in production (leading to a radically new product offers)

• Growth (rapid spread within the industry or outside it)

• maturity (parameters of the technical characteristics of manufactured products reached their maximum, higher-grade products can be manufactured on the basis of technological substitution)

Care este stadiul actual al ciclului de viaţă pe piaţă al produsului?

• Implementare, implementare în producţie (care conduce la o ofertă radicală a unui nou produs)

• Creştere (extindere rapidă în cadrul industriei şi în afara ei)

• Maturitate (parametrii caracteristicilor tehnice ale produselor ating maximul, prousele de înalt nivel pot fi produse pe baza substituţiei  technologice)

Detailed commentComentariu detaliat

Current status of the evaluated product life cycle is the implementation in practice.

 

 

2e

Strategic partnerships (existing or potential).Parteneriat strategic (existent sau potenţial).
Detailed commentComentariu detaliat

Currently, there is no strategic partnership to promote this new software on domestic and international markets.

 

SECTION 3: The Competition

Secţiunea 3: Competiţia

 

3a

What is the competition within your target market?Care este competiţia în cadrul pieţei ţintă?
Detailed commentComentariu detaliat

 

On domestic market, there is no direct competitor in this field. The target market for software products is in steady development.

 

 

 

3b

What competitive advantages will the introduction of the new product ensure?• lower prices based on lower production costs

• product differentiation (uniqueness of the product proposal)

Ce avantaje competitive va asigura introducerea noului produs?

• preţuri mai mici bazate pe costuri de producţie reduse

• diferenţierea produselor (unicitatea produsului propus)

Detailed commentComentariu detaliat

 

Competitive advantages:
- Removal of physical prototype;
- Reduce the costs of execution;
- Increasing product quality;
- Reduce the product launch cycle.

 

3c

Potential products relate to the following price range:• High price range

• Average price range

• Low price range

Produsele potenţiale se încadrează în următoarele categorii de preţuri:

• Preţuri ridicate

• Preţuri medii

• Preţuri reduse

Detailed commentComentariu detaliat

Economic sizing was based on information on the product cost standards. The product falls within the medium price class.

 

3d

Potential products will be marketed:• To regulated markets (e.g. heat supply, water supply, universal telecommunication services, agricultural products, fishing industry, architectural services)

• To markets operating on the principle of free negotiation between agents on the market

Produsul potenţial va fi promovat:

• pe pieţele reglementate (de ex. servicii de telecomunicaţii universale, produse agricole, industria pescuitului, servicii de arhitectură, furnizare de apă, etc. )

• pe pieţe care operează pe principiul unei negocieri libere între agenţii de pe piaţă

Detailed commentComentariu detaliat

The potential product is going to be promoted on markets operating on the principle of free negotiation between agents on the market.
In general, advertising media are accompanying the product; they include also information and instruction for use & maintenance (leaflets, brochures, information labels). The way of combining advertising with sales promotion can ensure customer loyalty.

SECTION 4: Indicators

Secţiunea 4: Indicatori

 

Estimated cost of the new productsCosturile estimate ale noului produs

3600 Euro/unit

Expected market volume (potential / maximum number of users)Volumul estimat al pieţei (număr potenţial/ maxim de consumatori)      1 unit
Expected sales volumeVolumul aşteptat al vânzărilor

3600 Euro

Expected market share of the company (proportion between sales and total company sales in the relevant market)Segmentul de piaţă aşteptat al companiei (proporţia între vânzări şi totalul vânzărilor companiei pe piaţa relevantă)

 %

 

KEYWORDS QUANTITATIVE ASSESSMENT (0-5).

Evaluarea cantitativă (0-5)

 

Please put X as appropriate.

Vă rugăm să marcaţi cu X  punctajul considerat corespunzător.

 

 

1 2 3 4 5
Added-value potentialPotenţialul de valoare adăugată X
Size of future market demandMărimea cererii viitoare pe piaţă X
Competitive positioning of the productPoziţionarea competitivă a produsului X

We agree that all informations contained in this form to be made public in the project „Inter-regional cooperation for valorization of research results – INTERVALUE”, by publication on the project website: http://www.urenio.org/intervalue/.

Suntem de acord ca informaţiile cuprinse în acest formular să fie făcute publice în cadrul proiectului „Inter-regional cooperation for valorization of research results – INTERVALUE”, prin publicarea lor pe site-ul proiectului, la adresa: http://www.urenio.org/intervalue/.

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