Funding

SECTION I: ESTIMATION OF COSTS

 

1

Taking into account the rest of the cost evaluation please provide an overall estimation of the total costs for full deployment/production of the R & D result.

… in terms of IPR protection

License file application 700 euros, maintenance 350 euros/year

…in terms of product development

Required experts

Cost

An mobile progammer

10 PM x 3000= 30000

An experienced web application manager

10 PM X 3000 = 30000

A crowdsourcing manager

10 PM x 3000 = 30000

Total is 90.000

 

 

…in terms of mass production

There are no mass production costs

… in terms of marketing

The product yields a major marketing campaign. In the first year a major marketing effort will be made to target markets mainly using web-marketing resources. The effort will include monthly free trial use and will involve social media marketing. The cost of marketing cost for second year is 50.000 euro, while the subsequent years is limited to 10.000 euros per year.

 

 

 

 

 

 

 

 

 

 

 

 

 

2

Based on the above assessment as well as the marketing information please provide the correct estimation of the price for R&D product in correlation with costs

 

Year 1

Year 2

Year 3

Year 4

Year 5

Fixed costs

20,000

25,000

30,000

35,000

40,000

Personnel

90,000

45,000

81,000

112,500

157,500

Other running costs

4,500

15,000

27,000

37,500

52,500

Marketing costs

50000

10,000

10,000

10,000

10,000

TOTAL EXPECTED COSTS

164,500

95,000

148,000

195,000

260,000

Price per Unit

15000

15000

15000

15000

15000

Number of Units

3

10

18

25

35

TOTAL Expected Revenues

45,000

150,000

270,000

375,000

525,000

CASH FLOW REQUIRED (REVENUES-COSTS)

-119,500

55,000

122,000

180,000

265,000

TOTAL CAPITAL required for five years

Total required  capital = 119.500

 

 

SECTION 2: QUALITATIVE FACTORS

 

3

Dimension of identified target groups

Targets groups for Web site administration, RDC creators, be marketed through web marketing. The number of web sites 555 million (December 2011), giving a rise of 29.5 million (+5.6%) since last month.. the analysis is overwhelming but targets are set to moderate 200 contracts for the second year, 300 for third after marketing campaign, 350 for the fourth year and 500 after four years of operations.

 

 

4

Evaluation of financial Risks for R&D result

The project is considered low risk since the tool has been already developed and tested..

SECTION 3: IDENTIFICATION OF FINANCING SOURCES

After evaluating all the above mentioned criteria, please tick the best financing source for the achievement of R&D result (i.e. own capitals, banking credits, venture capital, business angels, etc)

 

1. European Funding

Define relevance of the product with the following potential funding sources and comment

FP7 related ICT

2.National Funding

GSRT programmes

 

3. Private funding

Jeremie and venture capital funds

 

4. Other

 

SECTION 3: FINAL EVALUATION

It is requested a final evaluation considering the funding opportunities you believe most suitable for the exploitation of the R&D result, considering the possibility of the creation of a spin-off, further research, in particular, a cost/benefit analysis and a financial projection for the R&D result, type of collaboration identified (i.e. Licensing Agreement, Technical Cooperation, Joint Venture, Manufacturing Agreement, Commercial Agreement with Technical Assistance, Creation of a spin-off, Joint further development)…

A private-public partnership schema could be developed to finance the launching of the product to the market, in terms of a joint venture.

Decision of evaluation (Please keep only the appropriate)

The R&D has a high potential.

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