SECTION I: ESTIMATION OF COSTS
1 | Taking into account the rest of the cost evaluation please provide an overall estimation of the total costs for full deployment/production of the R & D result. |
… in terms of IPR protection | |
License file application 700 euros, maintenance 350 euros/year | |
…in terms of product development | |
Advancing to beta version requires:Business analyst improvement of website procedures 2PM x 3000=6000
Web developer – improvement of user interface 4PM x 3000 = 12000 |
|
…in terms of mass production | |
There are no mass production cost | |
… in terms of marketing | |
There is major marketing cost at the end of year where the beta version will be launched. This cost includes mainly internet marketing through banner promotion and marketing gimmicks to divert potential users. These gimmicks include photo contests and learning the islands information campaigns. |
2 | Based on the above assessment as well as the marketing information please provide the correct estimation of the price for R&D product in correlation with costs | |||||||
Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | ||||
Fixed costs | 20000 | 30000 | 30000 | 30000 | 30000 | |||
Personnel | 30000 | 18000 | 24000 | 30000 | 36000 | |||
Other running costs | 10000 | 9000 | 12000 | 15000 | 18000 | |||
Marketing costs | 30.000 | 10.000 | 10.000 | 10.000 | 10.000 | |||
TOTAL EXPECTED COSTS | 90000 | 67000 | 76000 | 85000 | 94000 | |||
Price per Unit | 300 | 300 | 300 | 300 | 300 | |||
Number of Units | 200 | 300 | 400 | 500 | 600 | |||
TOTAL Expected Revenues | 60000 | 90000 | 120000 | 150000 | 180000 | |||
CASH FLOW REQUIRED (REVENUES-COSTS) | -30000 | 23000 | 44000 | 65000 | 86000 | |||
TOTAL CAPITAL required for five years | 30.000 | |||||||
SECTION 2: QUALITATIVE FACTORS
3 | Dimension of identified target groups |
Target groups related to tourism promotion is estimated to 20000 From the market the product aims to earn 10% market share, |
4 | Evaluation of financial Risks for R&D result |
The financial risks involve mainly product development costs for gaining competitive advantage over the competition. Technical risks are important and must carefully managed and monitored. Corrective actions must be planned to avoid implementation problems and misconfigurations. This risks cover the first year of the operational plan. The new version should be launched at the beginning of second year without delays as time to market is a crucial factor for ICT products. |
SECTION 3: IDENTIFICATION OF FINANCING SOURCES
After evaluating all the above mentioned criteria, please tick the best financing source for the achievement of R&D result (i.e. own capitals, banking credits, venture capital, business angels, etc)
1. European FundingDefine relevance of the product with the following potential funding sources and comment |
FP7 STREP Digital Content and LibrariesFP7 IST
FP7 e-content |
2. National Funding |
Not available |
3. Private funding |
Joint ventures with private investors in the form of spin-offVenture capital financing
|
4. Other |
Partially financing of operating cost through incubators |
SECTION 3: FINAL EVALUATION
It is requested a final evaluation considering the funding opportunities you believe most suitable for the exploitation of the R&D result, considering the possibility of the creation of a spin-off, further research, in particular, a cost/benefit analysis and a financial projection for the R&D result, type of collaboration identified (i.e. Licensing Agreement, Technical Cooperation, Joint Venture, Manufacturing Agreement, Commercial Agreement with Technical Assistance, Creation of a spin-off, Joint further development)… |
The product requires low investment level. So self financing and possible funding is suggested. |
Decision of evaluation
The R&D has a high potential of exploitation