Potential market

SECTION I: The product


1a The innovation potential of this product is related to:

  • Technology-driven innovation (under the influence of the development of science – the market is not ready for the product)
  • Market-driven innovation (as a result of market surveys, the market expects the product)
  • Replacement of existing product
  • Product related to cost reduction
  • Radical new product
  • Other, what…
The product can be characterized as both technology push (new possibilities for large scale tourism rsources) and as market pull (need for mitigating information overload in order to make more informed decisions). The Web is an ecosystem of participation, where value is created by the aggregation portal resources.


1b What added value for end-users does the product hold?
• higher quality
• Better technical characteristics
• Other …
The added value of the applications the provision of better technical characteristics that are based on the share resource application including content verification processes. It shares monuments that really represent the interests of tourism promotion activities.


1c What is the Unique Sales Proposition of the potential product?
 The unique sale proposition is the sharing of verified shared resourced with a low copyright fee. Promotional material producers could share resources in their final product without having to invest in data collection, professional photo taking and expert narrators.


SECTION 2: The Market

2a What is the target market for the product? National ¨

European ¨

Global ¨

Please describe the characteristics of your target market.

Potential visitors of a place, although free web services are recommended to reach critical mass of users, mobile applications could be sold as mobile tourist guides.Companies interested in promoting their presence on the web and mobile application industry using sponsored web and a mobile application business models.

Web services companies interested in integrated the results in their applications through API licensing or buyout options.


2b How the product is characterized from the following options? Number of companies producing similar products in the field.• Base – applied by all companies in the industry

• Leading – applied by a single or limited number of competitive companies

• Key –at a development stage, but has already proven its potential

The product is characterized by market intelligence and is at key development stage   . It is  matured to grow the market between tourism promoters in internet, digital or printed materials.


2c What type of market demand will be satisfied?• Existing demand – the market is already developed

• hidden (latent) demand – the market has yet to be developed

The product satisfies existing demand for tourism resources among tourism promoters.


2d What is the current stage of the product’s market life cycle?• Implementation, implementation in production (leading to a radically new product offers)

• Growth (rapid spread within the industry or outside it)

• maturity (parameters of the technical characteristics of manufactured products reached their maximum, higher-grade products can be manufactured on the basis of technological substitution)

The product is at growth stage since the platform is already in full operation and the share resource utility will provide added and commercial value to it.


2e Strategic partnerships (existing or potential).
Strategic partnerships with tourism associations is required.


SECTION 3: The Competition

3a What is the competition within your target market?
The competition with the target market is defined into a limited number of competitors:www.photodtogo.com





3b What competitive advantages will the introduction of the new product ensue?• lower prices based on lower production costs

• product differentiation (uniqueness of the product proposal)

The product offers low prices for complete touristic monument templates in relation with manually data costly collection methods.


3c Potential products relate to the following price range:• High price range

• Average price range

• Low price range

Since the product aims to penetrate market to achieve marketing the product should aim at lower prices to attract clients over competitors. Guides are offered at an average 300 euro.


3d Potential products will be marketed:• To regulated markets (e.g. heat supply, water supply, universal telecommunication services, agricultural products, fishing industry, architectural services)

• To markets operating on the principle of free negotiation between agents on the market

The market is not regulated neither is operating on the principle of free negotiation between agents and markets. Promotion strategies are based on discounts offered over the label price.


SECTION 4: Indicators

Estimated cost of the new products 412.200
Expected market volume (potential / maximum number of users) 20000
Expected sales volume 600.000
Expected market share of the company (proportion between sales and total company sales in the relevant market) 10%


Please put X as appropriate. 1 2 3 4 5
Added-value potential         x
Size of future market demand         x
Competitive positioning of the product                         x


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