Potential market

SECTION I: The product


The innovation potential of this product is related to:


  • Technology-driven innovation (under the influence of the development of science – the market is not ready for the product)
  • Market-driven innovation (as a result of market surveys, the market expects the product)
  • Replacement of existing product
  • Product related to cost reduction
  • Radical new product
  • Other, what…

The innovation potential of this product is related to:

•Replacement of existing product

•Product related to cost reduction





What added value for end-users does the product hold?
• higher quality
• Better technical characteristics
• Other …
The added value for the end users from the product is the higher quality, better technical characteristics, much faster construction and more efficient use of the block in the construction building, better thermo isolation in the construction building, easy, fast and efficient construction without using mechanization and additional tools and equipment involved taking a small number of workers.






What is the Unique Sales Proposition of the potential product?
ECO-Block is simpler and easier to install than wood-frame methods – and even other polyblock systems.  It’s faster, taking less time with fewer people. And it’s better, because ECO-Block buildings are vastly more energy-efficient. Stronger. Quieter. Resistant to fire, moisture, mold and the elements





SECTION 2: The Market


What is the target market for the product?

National ü

European ¨

Global ¨

Please describe the characteristics of your target market.

The first target market for the product is the National market targeting the construction building companies and all private users which are using the blocks in the construction houses. At this moment the government implements new subventions for the citizens that are willing to buy an apartment or to build a house, which is a great opportunity for this type of business related with the construction building since the government is supporting and stimulating those activities related with the construction building.



How the product is characterized from the following options? Number of companies producing similar products in the field.

• Base – applied by all companies in the industry

• Leading – applied by a single or limited number of competitive companies

• Key –at a development stage, but has already proven its potential

Related with the number of companies producing similar products in the field, the product is characterized as Base since all of the companies in the construction building are using the blocks as a base element in their work so basically this product can be applied by all companies in the industry.



What type of market demand will be satisfied?

• Existing demand – the market is already developed

• hidden (latent) demand – the market has yet to be developed

This product will satisfy the existing market demand since the market is already very well developed. The market demand for the end users is even higher with the new technical characteristics which are added value in the Eco block compared to the traditional blocks used in construction building. With ECO‐Block it is possible to design a home that is not only cost effective to build, but will save end users money over a lifetime.

The cost to build ECO‐Block home is comparable, and often less expensive, than other forms of construction, BUT with numerous additional benefits. And, all the features integrated into an ECO‐Block home add higher re‐sale value, making the investment more valuable in the long term.



What is the current stage of the product’s market life cycle?

• Implementation, implementation in production (leading to a radically new product offers)

• Growth (rapid spread within the industry or outside it)

• maturity (parameters of the technical characteristics of manufactured products reached their maximum, higher-grade products can be manufactured on the basis of technological substitution)

The current stage of the product’s market life cycle is:

• maturity (parameters of the technical characteristics of manufactured products reached their maximum, higher-grade products can be manufactured on the basis of technological substitution)



Strategic partnerships (existing or potential).
The strategic partnership is potential on the bases that the strategic partner should sustain the investment for development of production capacity and facility for industrial production of the ECO BLOCK. Or the strategic partnership can be developed on the commercial bases in order to sell the right for using the idea for mass production.






SECTION 3: The Competition


What is the competition within your target market?
New ECO‐Block homeowners almost always remark on how unbelievably quiet their new house is, compared with their old home.  The peace, quiet, and protection from outside noise never fail to surprise and delight them.

There are two key methods in reducing the amount of noise penetrating a wall.  The first is mass and the second is the wall must be free of gaps.  Because an ECO‐Block insulating concrete wall is monolithically poured, the wall provides both a solid mass and airtight structure.   Unlike frame walls, there are no gaps that have to be plugged.

• Exterior walls constructed with ECO‐Block forms dramatically reduce outside noise pollution. The result is a superior sound environment similar to a recording studio.

• Interior walls constructed with ECO‐Block forms will provide effective noise barriers within your home, effectively separating bedrooms from living areas or home theatres.

• ECO‐Block can achieve a Sound Transmission Class (STC) rating of 50 or more vs. an STC of 34 for a typical timber frame construction. (STC is roughly the decibel reduction in noise a partition can provide).

• ECO‐Block is ideally suited for homes where the neighboring houses are within close proximity, or near noisy environments such as airports and highways.

• The reliable quality of sound reduction has also made ECO‐Block the material of choice for commercial construction use in theaters, conference rooms and hotels.  It is preferred for demising walls in apartments and retirement centers, as well as partition walls around home theaters and bathrooms.



What competitive advantages will the introduction of the new product ensue?

• lower prices based on lower production costs

• product differentiation (uniqueness of the product proposal)

The main competitive advantages will the introduction of the new product ensue is the product differentiation (uniqueness of the product proposal)

• ICF homes require less energy to maintain a steady, comfortable temperature.  Energy bills can often be reduced by up to 50%, saving you money year after year.

• Heating and cooling mechanical system output can be reduced by up to 50% in size.  The savings are upfront and continuous.

• An ECO‐Block home lasts for generations (not just years) and requires less maintenance, saving money throughout the lifetime of your home.

• ECO‐Block saves on labour costs.  The ECO‐Block wall system completes five building steps all with one product…Wall Structure, Insulation, Air Barrier, Vapor Barrier, Internal and External finishing anchorage.  By reducing the number of sub‐contractors, the ECO‐Block ICF system can cut substantial time from the construction schedule allowing builders to get to a ‘weather tight’ stage more quickly.

• Wall construction can be completed using less skilled labourers supporting a qualified builder.

• Once the wall is filled with concrete, sub‐trades can commence working on both sides of the wall simultaneously.




Potential products relate to the following price range:

• High price range

• Average price range

• Low price range

Potential products relates to the average price range.



Potential products will be marketed:

• To regulated markets (e.g. heat supply, water supply, universal telecommunication services, agricultural products, fishing industry, architectural services)

• To markets operating on the principle of free negotiation between agents on the market

Potential products will be marketed:

• To markets operating on the principle of free negotiation between agents on the market




SECTION 4: Indicators

Estimated cost of the new products N/A
Expected market volume (potential / maximum number of users) N/A
Expected sales volume N/A
Expected market share of the company (proportion between sales and total company sales in the relevant market) N/A



Please put X as appropriate. 1 2 3 4 5
Added-value potential       X  
Size of future market demand         X
Competitive positioning of the product       X  


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