Potential market

PART a: IDENTIFICATION OF R&D Result

PARTEA A: Identificarea rezultatului cercetării-deZvoltării (CD)

·         The project team

Echipa proiectului

Advisor’s Name:Nume: Dumitru Constantin
Phone:Telefon:  +40.723.163396
E-mail: dumitrudc10@yahoo.com  
Expecting date of valorization plan submission:Data aşteptată pentru trimiterea planului de valorizare  22.02.2012

·         Identification of R&D activity

Identificarea activităţii de cercetare-dezvoltare (CD)

Acronym:Acronim:  EERS_Experimental Equipment for Research of Shocks
Author of the R&D result:Autorul rezultatului CD:  Dr. Eng. Bogdan Mihaela
Company or University:Companies au universitate:  UNIVERSITY OF  CRAIOVA, ROMANIA 
Phone:Telefon:  +40.753.015444
E-mail:  bogdanmihaela@yahoo.com
Sector:Domeniu:  ENG – Engineering
Type of the R&D result:Tipul rezultatului CD:  Experimental Equipment

 

 

 

 

PART B: valorisation plan

Partea B: Planul de valorizare

SECTION I: The product

SECŢIUNEA I: Produsul

 

1a

The innovation potential of this product is related to:

  • Technology-driven innovation (under the influence of the development of science – the market is not ready for the product)
  • Market-driven innovation (as a result of market surveys, the market expects the product)
  • Replacement of existing product
  • Product related to cost reduction
  • Radical new product
  • Other, what…

 

Potenţialul de inovare al acestui produs se referă la:

  • Inovare tehnologică (sub influenţa dezvoltării ştiinţei piaţa nu este pregătită pentru produs)
  • Inovare de piaţă (ca rezultat al sondajelor, piaţa aşteaptă produsul)
  • Înlocuirea unui produs existent
  • Produs care vizează reducerea costurilor
  • Un produs radical nou
  • Altele
The product tested and evaluated, “Experimental Equipment for Research of Shocks” is a new product.
A patent is proposed for filing to the State Office for Inventions and Trademarks – OSIM Bucharest.

 

 

 

1b

What added value for end-users does the product hold?
• higher quality
• Better technical characteristics
• Other …Ce valoare adăugată asigură produsul pentru consumatorii finali?
o calitate mai ridicată
caracteristici tehnice mai bune
Altele
They have a higher quality and better technical characteristics. For this reason, it is necessary to measure the  variations in time of the following dimensions:-          linear course of the ram;

-          rotative course of driving shaft;

-          acceleration of one point situated on the tool-support;

-          acceleration of one point situated on the ram.

 

To emphasize the processing force percussion and to analyze the influence of force on the motion it is necessary to measure the processing force variation in time. For the measurement of the processing force is used a dynamometric device.

This research promotes new techniques for measuring the shock vibration of machine tools.

 

 

 

 

1c

What is the Unique Sales Proposition of the potential product?Care este caracteristica definitorie a produsului care îl diferenţiază şi îl plasează în cadrul preferinţelor consumatorilor? 
Detailed commentComentariu detaliat 

Experimental Equipment for Research of Shocks presents the advantage that it records the variation of the force in units of time as 10-4 seconds that permits the determination with high precision of the processing force percussion during the regime with shocks. Because of the function with shocks almost all kinematical parameters record jumps.

 

The equipment for research of shocks permits the determination of some parameters variation such as:

-the angular velocity of driving element;

-the linear velocity of shaping ram;

-the acceleration of the point positioned on the shaping ram, in a zone far to the working zone;

-the acceleration of the point situated close to the working zone.

 

It can be measured and other kinematical parameters using the same equipment but with other translators, after case.

Also, the equipment permits the obtaining of correlations between the processing force, the kinematical parameters of the shaping mechanism and the parameters of the processing regime.

Also, these products compete successfully in terms of cost and technical performance versus the price, with conventional devices.

 

 

SECTION 2: The Market

SECŢIUNEA 2: Piaţa

 

 

2a

What is the target market for the product? National ¨European ¨

Global ¨

Please describe the characteristics of your target market.

Care este piaţa ţintă pentru produs?

Naţională þ

Europeană þ

Globală þ

Vă rugăm să descrieţi caracteristicile pieţei ţintă

Select and commentSelectaţi şi comentaţiThe product addresses a broad range  of consumers within domestic market area, but it can be designed also for foreign markets (Europe, world). The target groups are:
1. operators of the machinery engineering industry
2. educational and research institutions

The target market is oriented towards diversity, variety, change and constant innovation. The user requirements change deeply and quickly. Therefore, this diversity must come out of product offerings as well.

 

 

2b

How the product is characterized from the following options? Number of companies producing similar products in the field.• Base – applied by all companies in the industry• Leading – applied by a single or limited number of competitive companies

• Key –at a development stage, but has already proven its potential

Cum poate fi caracterizat produsul de următoarele opţiuni? Numărul companiilor producătoare de produse  similare în domeniu.

• De bază –  folosit de toate companiile din industria respectivă

• Leading – folosit de o singură companie sau de un număr limitat de companii competitive

• Cheie – pentru o etapă de dezvoltare, dar şi-a dovedit deja potenţialul

Detailed commentComentariu detaliat 

“Experimental Equipment for Research of Shocks” is a base product that is used by all companies in the machinery engineering industry.

The main elements were identified on behavior, buying and mainstream market segment. This product has a very reliable behavior and it may be proposed to obtain the physical prototype and series manufacturing, respectively.

 

 

 

2c

What type of market demand will be satisfied?• Existing demand – the market is already developed• Hidden (latent) demand – the market has yet to be developed

Ce tip de cerere de piaţă  poate fi satisfăcută?

• Cerere existentă – piaţa este deja dezvoltată

• Cerere ascunsă (latentă)- piaţa urmează să fie dezvoltată

Detailed commentCometariu detaliatThe product “Experimental Equipment for Research of Shocks” can satisfy the existing market demand (market is already developed). The destiny of the new product is influenced mainly by commercial environment where it is placed.

 

 

 

2d

What is the current stage of the product’s market life cycle?• Implementation, implementation in production (leading to a radically new product offers)• Growth (rapid spread within the industry or outside it)

• maturity (parameters of the technical characteristics of manufactured products reached their maximum, higher-grade products can be manufactured on the basis of technological substitution)

Care este stadiul actual al ciclului de viaţă pe piaţă al produsului?

• Implementare, implementare în producţie (care conduce la o ofertă radicală a unui nou produs)

• Creştere (extindere rapidă în cadrul industriei şi în afara ei)

• Maturitate (parametrii caracteristicilor tehnice ale produselor ating maximul, prousele de înalt nivel pot fi produse pe baza substituţiei  technologice)

Detailed commentComentariu detaliatThe research results were used for preparation and working-out of project execution phase  of an Experimental Equipment for Research of Shocks. Constructive solutions, manufacturing technologies and motion sequences have resulted from experimental research.
The product is based on new technology and the current state of the market life cycle is the implementation in production, which will lead to a radical new product offering.

 

 

2e

Strategic partnerships (existing or potential).Parteneriat strategic (existent sau potenţial).
Detailed commentComentariu detaliatCurrently, there is no strategic partnership to promote this new product and on domestic and international markets.

 

SECTION 3: The Competition

Secţiunea 3: Competiţia

 

3a

What is the competition within your target market?Care este competiţia în cadrul pieţei ţintă?
Detailed commentComentariu detaliatIn the field of devices for measuring vibrations in machine tools, several production companies are actively working.  But the target market for Experimental Equipment for Research of Shocks is in continuous development.
The worldwide concern for increasing the degree of automation technology has become a necessity in the manufacture of measuring devices for vibrations in machine tools, driven by the following:

- productivity of processing,

- rational use of equipment,

- degree of technological flexibility.

 

 

3b

What competitive advantages will the introduction of the new product ensure?• lower prices based on lower production costs• product differentiation (uniqueness of the product proposal)

Ce avantaje competitive va asigura introducerea noului produs?

• preţuri mai mici bazate pe costuri de producţie reduse

• diferenţierea produselor (unicitatea produsului propus)

Detailed commentComentariu detaliatCompetitive advantages:
- Ensuring product quality;
- Reduction of production costs;
- Reducing energy consumption.
Also, the novelty and originality of the new product represents a competitive advantage over similar products.

 

 

3c

Potential products relate to the following price range:• High price range• Average price range

• Low price range

Produsele potenţiale se încadrează în următoarele categorii de preţuri:

• Preţuri ridicate

• Preţuri medii

• Preţuri reduse

Detailed commentComentariu detaliatBusiness sizing was based on information related to standards of product cost (materials, manufacturing, labor).
The product falls within the medium price class.
After launching it into manufacturing, the costs should be adjusted due to lower production costs and significantly increasing of sales in coming years.

 

 

3d

Potential products will be marketed:• To regulated markets (e.g. heat supply, water supply, universal telecommunication services, agricultural products, fishing industry, architectural services)• To markets operating on the principle of free negotiation between agents on the market

Produsul potenţial va fi promovat:

• pe pieţele reglementate (de ex. servicii de telecomunicaţii universale, produse agricole, industria pescuitului, servicii de arhitectură, furnizare de apă, etc. )

• pe pieţe care operează pe principiul unei negocieri libere între agenţii de pe piaţă

Detailed commentComentariu detaliatDuring the initial phase, messages should be sent to make known the product’s characteristics, informing potential buyers and, in the expansion stage, the sales promotion is required. In this regard, it is recommended a direct strategy to attract end users.
In general, the advertising media are accompanying the product and they include information and directions for use & maintenance (brochures, leaflets, information labels). They enable justification of advertising means with support of technical and laboratory data as well. These materials are required to inform consumers, but also to document sales to ensure the smooth conduct of the contract operations. The methods to combine advertising, sales promotion and publicity would ensure customer loyalty.
Sales promotion that is determined by market business situation is designed to address specific objectives, clear and concise on the product marketing.

SECTION 4: Indicators

Secţiunea 4: Indicatori

 

Estimated cost of the new productsCosturile estimate ale noului produs

5000 Euro/unit.

Expected market volume (potential / maximum number of users)Volumul estimat al pieţei (număr potenţial/ maxim de consumatori)

200 units

Expected sales volumeVolumul aşteptat al vânzărilor

40 unit/year

Expected market share of the company (proportion between sales and total company sales in the relevant market)Segmentul de piaţă aşteptat al companiei (proporţia între vânzări şi totalul vânzărilor companiei pe piaţa relevantă)

4 %

 

KEYWORDS QUANTITATIVE ASSESSMENT (0-5).

Evaluarea cantitativă (0-5)

 

Please put X as appropriate.

Vă rugăm să marcaţi cu X  punctajul considerat corespunzător.

 

 

1 2 3 4 5
Added-value potentialPotenţialul de valoare adăugată X
Size of future market demandMărimea cererii viitoare pe piaţă X
Competitive positioning of the productPoziţionarea competitivă a produsului X

 

We agree that all informations contained in this form to be made public in the project „Inter-regional cooperation for valorization of research results – INTERVALUE”, by publication on the project website: http://www.urenio.org/intervalue/.

Suntem de acord ca informaţiile cuprinse în acest formular să fie făcute publice în cadrul proiectului „Inter-regional cooperation for valorization of research results – INTERVALUE”, prin publicarea lor pe site-ul proiectului, la adresa: http://www.urenio.org/intervalue/.

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