1a

• Technology-driven innovation (under the influence of the development of science – the market is not ready for the product)
• Market-driven innovation (as a result of market surveys, the market expects the product)
• Replacement of existing product
• Product related to cost reduction
• Radical new product
• Other, what…

Potenţialul de inovare al acestui produs se referă la:

• Inovare tehnologică (sub influenţa dezvoltării ştiinţei – piaţa nu este pregătită pentru produs)
• Inovare de piaţă (ca rezultat al sondajelor, piaţa aşteaptă produsul)
• Înlocuirea unui produs existent
• Produs care vizează reducerea costurilor
• Un produs radical nou
• Altele

1b

Evaluating a house for wind loads involves careful examination of the building components from the ground, up.

1c

The need to develop performing programs in the field of civil engineering simulation is justified by the need to drastically limit the devastating consequences of climate changes (hurricanes, tornadoes).

2a

European ¨

Global ¨

Please describe the characteristics of your target market.

Care este piaţa ţintă pentru produs?

Naţională þ

Europeană þ

Globală þ

Vă rugăm să descrieţi caracteristicile pieţei ţintă

The product addresses a broad range of consumers within domestic market area, but it can be designed also for foreign markets (Europe, world). The target groups are:
1. Operators  in civil construction industry;
2. Educational and research institutions (educational).

The target market is oriented to diversity, variety, change and constant innovation. User requirements do change deeply and quickly. So, this diversity must come out also from product offerings.

2b

• Leading – applied by a single or limited number of competitive companies

• Key –at a development stage, but has already proven its potential

Cum poate fi caracterizat produsul de următoarele opţiuni? Numărul companiilor producătoare de produse  similare în domeniu.

• De bază -  folosit de toate companiile din industria respectivă

• Leading – folosit de o singură companie sau de un număr limitat de companii competitive

• Cheie – pentru o etapă de dezvoltare, dar şi-a dovedit deja potenţialul

The experimental model for The finite element simulation of a hurricane on a typical house is a base products used by all companies in the construction engineering industry.

2c

• Hidden (latent) demand – the market has yet to be developed

Ce tip de cerere de piaţă  poate fi satisfăcută?

• Cerere existentă – piaţa este deja dezvoltată

• Cerere ascunsă (latentă)- piaţa urmează să fie dezvoltată

The experimental model for The finite element simulation of a hurricane on a typical house can satisfy the current market demand.

2d

• Growth (rapid spread within the industry or outside it)

• maturity (parameters of the technical characteristics of manufactured products reached their maximum, higher-grade products can be manufactured on the basis of technological substitution)

Care este stadiul actual al ciclului de viaţă pe piaţă al produsului?

• Implementare, implementare în producţie (care conduce la o ofertă radicală a unui nou produs)

• Creştere (extindere rapidă în cadrul industriei şi în afara ei)

• Maturitate (parametrii caracteristicilor tehnice ale produselor ating maximul, prousele de înalt nivel pot fi produse pe baza substituţiei  technologice)

The current status of the product life cycle evaluated is the implementation in practice.

Evaluating a house for wind loads involves careful examination of the building components from the ground, up. This paper presented a method to examine the wind loads on a typical house during hurricanes using a program with finite elements.

2e

Currently, there is no strategic partnership to promote this new software product on domestic and international markets.

3a

On domestic market there is no direct competitor in this field. The target market for software products is in continuous development.

3b

• product differentiation (uniqueness of the product proposal)

Ce avantaje competitive va asigura introducerea noului produs?

• preţuri mai mici bazate pe costuri de producţie reduse

• diferenţierea produselor (unicitatea produsului propus)

Competitive advantages:
- Eliminating the physical prototype;
- Reduce the costs of execution;
- Increasing the product quality;
- Reduce the product launch cycle.

3c

• Average price range

• Low price range

Produsele potenţiale se încadrează în următoarele categorii de preţuri:

• Preţuri ridicate

• Preţuri medii

• Preţuri reduse

Economic sizing was based on information related to the cost standards of product. The product falls within the medium price class products.

3d

• To markets operating on the principle of free negotiation between agents on the market

Produsul potenţial va fi promovat:

• pe pieţele reglementate (de ex. servicii de telecomunicaţii universale, produse agricole, industria pescuitului, servicii de arhitectură, furnizare de apă, etc. )

• pe pieţe care operează pe principiul unei negocieri libere între agenţii de pe piaţă

The potential product is going to be promoted on markets that are operating on the principle of free negotiation between agents on the market.
In general, the advertising media are accompanying the product and include information or instructions for use & maintenance (leaflets, booklets, information labels). The manner of combining advertising with sales promotion and publicity would ensure customer loyalty.