Potential market

SECTION I: The product

 

1a

The innovation potential of this product is related to:

 

  • Technology-driven innovation (under the influence of the development of science – the market is not ready for the product)
  • Market-driven innovation (as a result of market surveys, the market expects the product)
  • Replacement of existing product
  • Product related to cost reduction
  • Radical new product
  • Other, what…
- Market-driven innovation (as a result of market surveys, the market expects the product)

- Product consent to cost reduction

- Radical new product

- The project aims to exploit the potential of mathematical models integrated into a GIS (Geographic Information System) with the method of biomonitoring to create a network efficient and reliable monitoring of environmental quality and therefore the monitoring of contamination levels in food products in the town of Teramo.

 

 

 

 

 

 

 

1b

What added value for end-users does the product hold?
• higher quality
• Better technical characteristics
• Other …
- higher quality

- Better technical characteristics

- Through the use of the bee, as a “sensor on the road” and having hives evenly located in the province will be possible to provide a widespread monitoring network..

 

 

 

 

 

1c

What is the Unique Sales Proposition of the potential product?
Exploiting the information obtained by chemical analysis on bees and honey and integrating it with GIS and geostatistics allows us to construct risk maps for contaminants studied, have not been available for the territory of Teramo. Monitoring of contamination levels in a specific area together with an efficient management of the territory based on the risk maps, can provide the raw materials produced in the province of Teramo meeting standards of quality and safety, forming a professional not currently present in the system agrifood productions. The close relationship between business and universities, which offers this training program, represents a unique opportunity to improve prevention and control systems present on the food chain, typical of the Teramo, and strengthens the existing links.

 

 

 

 

 

 

 

SECTION 2: The Market

 

 

2a

What is the target market for the product?

National ¨ x

European ¨

Global ¨

Please describe the characteristics of your target market.

The result of the research is designed to meet the needs of farmers, veterinarians, biologists, students

 

 

 

2b

How the product is characterized from the following options? Number of companies producing similar products in the field.

• Base – applied by all companies in the industry

• Leading – applied by a single or limited number of competitive companies

• Key –at a development stage, but has already proven its potential

Many farmers can benefit from this research because they can improve products and reduce costs.

The research at a development stage, but has already proven its potential

 

 

2c

What type of market demand will be satisfied?

• Existing demand – the market is already developed

• hidden (latent) demand – the market has yet to be developed

The market has need of more informations about the extension of monitoring both in space and time, both as an indirect control on the quality in the production of honey

 

2d

What is the current stage of the product’s market life cycle?

• Implementation, implementation in production (leading to a radically new product offers)

• Growth (rapid spread within the industry or outside it)

• maturity (parameters of the technical characteristics of manufactured products reached their maximum, higher-grade products can be manufactured on the basis of technological substitution)

This research consent increase knowledge about contamination by chemicals, potentially toxic, and possible sources of pollution.

 

 

 

2e

Strategic partnerships (existing or potential).
The research has combined a major cooperation between Department of Food Science – (Faculty of veterinary medicine, University of Teramo) and Beekeeping Association of the Province of Teramo

 

 

 

 

 

 

SECTION 3: The Competition

 

3a

What is the competition within your target market?
It therefore becomes necessary to update the methodologies for monitoring, in particular, need to outline approaches that could integrate different data sources, to allow a realistic assessment of overall exposure to certain groups of pollutants. It is crucial to the integration of environmental exposure data with epidemiological data on animal populations, wild and domestic, and humans. Or using predictive models that allow to predict the levels of contamination in a given matrix following a specific mathematical law. In recent years, technology advances have allowed us to more powerful computers and software programs available that allow you to work with complex mathematical calculations and with a very high abundance of variables in a short time. Implement the research is of paramount importance to counter environmental pollution.

 

 

 

 

3b

What competitive advantages will the introduction of the new product ensue?

• lower prices based on lower production costs

• product differentiation (uniqueness of the product proposal)

The project aims to exploit the potential of mathematical models integrated into a GIS (Geographic Information System) with the method of biomonitoring to create a network efficient and reliable monitoring of environmental quality and therefore the monitoring of contamination levels in food products in the town of Teramo.

 

 

 

3c

Potential products relate to the following price range:

• High price range

• Average price range

• Low price range

The potential product fits in average price range

 

 

 

 

 

3d

Potential products will be marketed:

• To regulated markets (e.g. heat supply, water supply, universal telecommunication services, agricultural products, fishing industry, architectural services)

• To markets operating on the principle of free negotiation between agents on the market

Potential products will be marketed in farmers, chemistry, veterinary

 

 

 

 

 

 

SECTION 4: Indicators

 

Estimated cost of the new products

-

Expected market volume (potential / maximum number of users)

-

Expected sales volume

-

Expected market share of the company (proportion between sales and total company sales in the relevant market)

-

 

KEYWORDS QUANTITATIVE ASSESSMENT (0-5).

 

Please put X as appropriate. 1 2 3 4 5
Added-value potential         x
Size of future market demand         x
Competitive positioning of the product         x

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