Potential market

SECTION I: The product

1a

The innovation potential of this product is related to:

 

  • Technology-driven innovation (under the influence of the development of science – the market is not ready for the product)
  • Market-driven innovation (as a result of market surveys, the market expects the product)
  • Replacement of existing product
  • Product related to cost reduction
  • Radical new product
  • Other, what…
The innovation potential of this product is related to:

  • Technology-driven innovation (under the influence of the development of science – the market is not ready for the product)
  • Replacement of existing product

 

The new technical solution is a new form of geometric elements of the circuit construction that allows use without additional tools Bed joint assets and more elements vertically and horizontally make rigid and indivisible link together within the make – constitute the construction of scaffolding or other construction, dismantling, assembly.

 

 

1b

What added value for end-users does the product hold?
• higher quality
• Better technical characteristics
• Other …
The added value for the end-users from this product is:

  • the easier way of install scaffold in the construction building,
  • the uprights, or posts, which rise from ground or other solid support
  • the bearer, which supports the work platforms and / or provide transverse horizontal connections between the posts;
  • The runners, which attach to the posts directly below the bearers and provide longitudinal connections along the length of the scaffold.
  • These three elements are usually connected with standard or fixed couplers which provide a 90° connection in two places

 

 

1c

What is the Unique Sales Proposition of the potential product?
N/A

 

 

SECTION 2: The Market

2a

What is the target market for the product?

National ü

European ¨

Global ¨

Please describe the characteristics of your target market.

National, first target market of the product is the national market but in the next phase the European market is planned to be targeted.

In depending on the material to be used for production of elements has unlimited applications in the construction industry as the primary branch and in the machine industry. elements can be used for intelligent development of children’s toys.

 

2b

How the product is characterized from the following options? Number of companies producing similar products in the field.

• Base – applied by all companies in the industry

• Leading – applied by a single or limited number of competitive companies

• Key –at a development stage, but has already proven its potential

The Install scaffold frames are light and easy to handle and are ideal to gain quick access to elevated positions.

Towers can be erected in a short time by two unskilled workers.

When the safe base-to-height ratios are being exceeded or there are high lateral loads the tower should be tied securely to the structure with scaffold tubes and fittings.

 

2c

What type of market demand will be satisfied?

• Existing demand – the market is already developed

• hidden (latent) demand – the market has yet to be developed

This product will satisfy the existing market demand because the market is already developed and is used in the construction building. But this new product actually brings a new technical solution for the existing product. This new technical solution is the added value for the end-users of the product.

 

 

 

2d

What is the current stage of the product’s market life cycle?

• Implementation, implementation in production (leading to a radically new product offers)

• Growth (rapid spread within the industry or outside it)

• maturity (parameters of the technical characteristics of manufactured products reached their maximum, higher-grade products can be manufactured on the basis of technological substitution)

The current stage of the product’s market life cycle is:

• maturity (parameters of the technical characteristics of manufactured products reached their maximum, higher-grade products can be manufactured on the basis of technological substitution)

 

2e

Strategic partnerships (existing or potential).
The potential partnership is seen with companies that are experts in the fabrication of metal support equipments and accessories. Companies that in this industry stand as one of the top ranking brands with international quality standards and complete customer satisfaction. This partnership will also diverse the market and diverse industries worldwide like construction, power, process, ship building and more. They will continually try to maintain a technically competent manufacturing unit by streamlining the production processes, with the team of dedicated engineers.

 

 

SECTION 3: The Competition

3a

What is the competition within your target market?
Scaffolding which is manufactured and provided to contractors by this supplier is fully reliable and the scaffolding is of a very high quality.

Many contractors trust the scaffolding supplied by this company and make use of the used scaffolding and the services inclusive in scaffolding rental offered by this scaffolding supplier. Scaffolding is construction equipment which is of vital importance in the process of building. Scaffolding enables builders to work effectively and efficiently on their constructions.

 

 

3b

What competitive advantages will the introduction of the new product ensue?

• lower prices based on lower production costs

• product differentiation (uniqueness of the product proposal)

The competitive advantages will the introduction of the new product ensue are:

  • Faster install scaffolding
  • Safer scaffolding
  • Easier assembling and dissembling
  • Much fast way of transportation

Scaffolding rental by this scaffolding supplier is a service which is made use of by many companies which require safe and reliable construction equipment such as scaffolding. The used scaffolding supplied by this scaffolding supplier is of a high quality and reflects that of a new piece of scaffolding equipment rather than being second hand.

 

3c

Potential products relate to the following price range:

• High price range

• Average price range

• Low price range

Potential products relate to the following price range:

• Average price range

The idea is this new technology to be implemented in different scaffolding Products:

  • H Frames
  • Wall Forms
  • Floor Forms
  • Props
  • Spans

And scaffolding Accessories:

  • Scaffolding Tubes
  • Scaffolding Clamps
  • Right Angled or Fixed Coupler
  • Expanding Joint Pin Coupler
  • Swivel Coupler
  • Adjustable Stir-up Head
  • Base Plate & Adjustable Base Plate
  • Adjustable Column Clamps
  • External Corner & Lap Angle
  • Wedge Keys
  • Castors

 

 

3d

Potential products will be marketed:

• To regulated markets (e.g. heat supply, water supply, universal telecommunication services, agricultural products, fishing industry, architectural services)

• To markets operating on the principle of free negotiation between agents on the market

Potential products will be marketed:

• To markets operating on the principle of free negotiation between agents on the market

 

 

SECTION 4: Indicators

Estimated cost of the new products N/A
Expected market volume (potential / maximum number of users) 40 000
Expected sales volume 1000
Expected market share of the company (proportion between sales and total company sales in the relevant market) 20 %

 

KEYWORDS QUANTITATIVE ASSESSMENT (0-5).

Please put X as appropriate. 1 2 3 4 5
Added-value potential   X      
Size of future market demand     X    
Competitive positioning of the product     X    

 

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