Funding

SECTION I: ESTIMATION OF COSTS

1

Taking into account the rest of the cost evaluation please provide an overall estimation of the total costs for full deployment/production of the R & D result.

… in terms of IPR protection

License file application 700 euros, maintenance 350 euros/year

…in terms of product development

A java programmer 12 PM x 3000= 36.000

An agent designer and programmer 12 PM x 5000  = 60.000

A micro processor programmer12 PM x 4000= 48.000

Total 144.000 Euro

…in terms of mass production

There are no mass production costs

… in terms of marketing

Significant marketing investment at the beginning of year two where the product is planned to be launched. The marketing cost involves promotion actions to users and promotion actions to potential client’s news agencies, advertising companies and market researchers. The marketing cost for year one must be raised for 40.000 euro, while for the rest of the years should remain stable at 10.000 per year.

 

 

 

 

 

2

Based on the above assessment as well as the marketing information please provide the correct estimation of the price for R&D product in correlation with costs

 

Year 1

Year 2

Year 3

Year 4

Year 5

Fixed costs

20,000

25,000

30,000

35,000

40,000

Personnel

144,000

42,000

60,000

78,000

96,000

Other running costs

10,000

14,000

20,000

26,000

32,000

Marketing costs

 

40,000

10,000

10,000

10,000

TOTAL EXPECTED COSTS

174,000

121,000

120,000

149,000

178,000

Price per Unit

2000

2000

2000

2000

2000

Number of Units

50

70

100

130

160

TOTAL Expected Revenues

100,000

140,000

200,000

260,000

320,000

CASH FLOW REQUIRED (REVENUES-COSTS)

-74,000

19,000

80,000

111,000

142,000

TOTAL CAPITAL required for five years

Total required  capital = 74.000

SECTION 2: QUALITATIVE FACTORS

3

Dimension of identified target groups

The target market is declared by the number of advertisement, which is attracted by the number of visitors and collaborating applications. The advertisement is set at the average 2000 euros (5000 for main banners and 800 Euros for small banners). The first year aims to contact 50 clients, 70 for the second and up to 160 for the last year.

4

Evaluation of financial Risks for R&D result

The project is considered high risk since the platform has not been developed and tested. The plan secures only running expenses for marketing and maintain the product.

SECTION 3: IDENTIFICATION OF FINANCING SOURCES

After evaluating all the above mentioned criteria, please tick the best financing source for the achievement of R&D result (i.e. own capitals, banking credits, venture capital, business angels, etc)

1. European Funding

Define relevance of the product with the following potential funding sources and comment

FP7 programmes

2.National Funding

Networking and tool utilization support action could be funded at national level

3. Private funding

Jeremie and venture capital funds with exit period of three years and profit on investment 50% over the 74000 Euros of initial placement.

4. Other

 

SECTION 3: FINAL EVALUATION

It is requested a final evaluation considering the funding opportunities you believe most suitable for the exploitation of the R&D result, considering the possibility of the creation of a spin-off, further research, in particular, a cost/benefit analysis and a financial projection for the R&D result, type of collaboration identified (i.e. Licensing Agreement, Technical Cooperation, Joint Venture, Manufacturing Agreement, Commercial Agreement with Technical Assistance, Creation of a spin-off, Joint further development)…

A joint venture with large web service provider will be the best funding mechanism, since the promotion through well established providers is very crucial to the success of this project. While the initial investment is relatively low, potential investor must be able also to facilitate market access and intense presence on the web.

Decision of evaluation (Please keep only the appropriate)

The R&D has a high potential.

Bookmark the permalink. Follow any comments here with the RSS feed for this post. Post a comment or leave a trackback: Trackback URL.

Post a Comment

You must be logged in to post a comment.

Request a proposal

Valorisation Plan Authors

Related Documents

There in no related documents

Visit the other applications of the INTERVALUE Platform: R&D Repository | IP Agreements

© 2009-2010 INTERVALUE Project