1 Taking into account the rest of the cost evaluation please provide an overall estimation of the total costs for full deployment/production of the R & D result.
… in terms of IPR protection
The proposed method of IPR protection is a design protection, the total costs including prosecution is 2,000 EUR.
…in terms of product development
The product should be prototyped, that is approx. 3,000 EUR. The personnel cost for testing is about 6,000 EUR, plus 2,000 EUR for the certification procedure to be paid to the laboratory.
…in terms of mass production
The pre-production phase has no high need of investment. The fixed costs, such as tooling costs are approximately 8,000 in total. The running costs are mainly the production cost of the unit plus overhead. That is estimated 20 EUR plus 5 EUR per unit.
… in terms of marketing
For marketing cost an average annual 20,000 EUR can be set.



2 Based on the above assessment as well as the marketing information please provide the correct estimation of the price for R&D product in correlation with costs
Year 1 Year 2 Year 3 Year 4 Year 5
Fixed costs 41,000 EUR 4,000 EUR 4,000 EUR 4,000 EUR 4,000 EUR
Personnel 4,000 EUR 4,000 EUR 8,000 EUR 8,000 EUR 12,000 EUR
Other running costs 12,500 EUR 25,000 EUR 50,000 EUR 87,500 EUR 125,000 EUR
Marketing costs 20,000 EUR 20,000 EUR 20,000 EUR 20,000 EUR 20,000 EUR
TOTAL EXPECTED COSTS 72,500 EUR 53,000 EUR 82,000 EUR 119,500 EUR 161,000 EUR
Price per Unit 50 EUR 50 EUR 50 EUR 50 EUR 50 EUR
Type of Unit Pcs.
Number of Units 500 1000 2000 3500 5000
TOTAL Expected Revenues 25,000 EUR 50,000 EUR 100,000 EUR 175,000 EUR 300,000 EUR
CASH FLOW REQUIRED (REVENUES-COSTS) -47,500 EUR -3,000 EUR 18,000 EUR 55,500 EUR 89,000 EUR
TOTAL CAPITAL required for five years 200,000 EUR




3 Dimension of identified target groups
The estimation refers to the European market. Based on the number of households and suppose that the innovators and early adopters give the 20% of the market a number of 60 million results. The target age group is 30% so the potential market is about 20 million. An average composition (one sale) is estimated to be of four units. The coverage ratio is 3,000/20,000,000=0,015%


4 Evaluation of financial Risks for R&D result
The development and production starting does not imply high financial risk. The production is flexible according to the orders, production can be carried out on-demand. The estimated initial capital is not needed to be ready at the very beginning in the total sum. The investments will be covered in an average 3 years. The introductory phase is critical, much attention is to be paid to the market, a proactive marketing strategy should be followed.


After evaluating all the above mentioned criteria, please tick the best financing source for the achievement of R&D result (i.e. own capitals, banking credits, venture capital, business angels, etc)


1. European Funding 

Define relevance of the product with the following potential funding sources and comment

European Funding is possible for the project, calls for original spin-off ideas are not uncommon. Solely the lighting system is not a typical subject to be funded by Community sources.


2. National Funding
Recently the New Széchenyi Plan was announced in Hungary, numerous programs support the small and medium enterprises’ research and development and innovation (R+D+I) activities. Grant proposals could be posted to foundations, there is also a possibility to find financial support for spin-off enterprises. The business ideas which require intellectual capital and sophisticated production techniques are likely to be funded.


3. Private funding
Venture capital, business angels might support the proposal, the estimated return rate is 30%. A joint venture is possible, if a production company is possible to be found. The strategic partnerships could be utilized.


4. Other
Licensing agreement is also possible.


It is requested a final evaluation considering the funding opportunities you believe most suitable for the exploitation of the R&D result, considering the possibility of the creation of a spin-off, further research, in particular, a cost/benefit analysis and a financial projection for the R&D result, type of collaboration identified (i.e. Licensing Agreement, Technical Cooperation, Joint Venture, Manufacturing Agreement, Commercial Agreement with Technical Assistance, Creation of a spin-off, Joint further development)…
The project will most likely to be financed in private funding or luckily by a national fund. The most viable form of cooperation seems to be a spin-off with Venture Capital or Joint Venture (Institute, cooperative development partner, production company) support, or eventually a  Licensing Agreement is possible. In all cases the initial costs should be financed, and further on some additional immaterial contribution should be expected from the partner; as the 30% return rate sounds attractive.

Decision of evaluation

The R&D has a high potential of exploitation

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