Funding

SECTION I: ESTIMATION OF COSTS

1

Taking into account the rest of the cost evaluation please provide an overall estimation of the total costs for full deployment/production of the R & D result.

… in terms of IPR protection

License file application 700 euros, maintenance 350 euros/year

…in terms of product development

A visualization java programmer 12PMx 3000 = 36.000

A web application developer 12PM x 3000 = 36.000

…in terms of mass production

There are no mass production costs

… in terms of marketing

The product yields a major marketing campaign after the first year of planning. In the second year a major marketing effort will be made to target markets mainly using web-marketing resources. The effort will include monthly free trial use and will involve social media marketing. The cost of marketing cost for second year is 50.000 euro, while the subsequent years is limited to 10.000 euros per year.

 

2

Based on the above assessment as well as the marketing information please provide the correct estimation of the price for R&D product in correlation with costs

 

Year 1

Year 2

Year 3

Year 4

Year 5

Fixed costs

20,000

25,000

30,000

35,000

40,000

Personnel

72,000

45,000

90,000

135,000

180,000

Other running costs

10,000

18,000

22,000

26,000

30,000

Marketing costs

 

50,000

10,000

10,000

10,000

TOTAL EXPECTED COSTS

102,000

138,000

152,000

206,000

260,000

Price per Unit

300

300

300

300

300

Number of Units

0

500

1,000

1,500

2,000

TOTAL Expected Revenues

0

150,000

300,000

450,000

600,000

CASH FLOW REQUIRED (REVENUES-COSTS)

-102,000

12,000

148,000

244,000

340,000

TOTAL CAPITAL required for five years

Total required capital = 102.000

SECTION 2: QUALITATIVE FACTORS

3

Dimension of identified target groups

Targets groups for Web site administration, Caching and prefetching, Information retrieval will be marketed through web marketing. The number of web sites 555 million (December 2011), giving a rise of 29.5 million (+5.6%) since last month.. the analysis is overwhelming but targets are set to moderate 500 contracts for the second year, 1000 for third after marketing campaign, 1500 for the fourth year and 2000 after four years of operations.

4

Evaluation of financial Risks for R&D result

The project is considered low risk since the tool has been already developed and tested..

SECTION 3: IDENTIFICATION OF FINANCING SOURCES

After evaluating all the above mentioned criteria, please tick the best financing source for the achievement of R&D result (i.e. own capitals, banking credits, venture capital, business angels, etc)

1. European Funding

Define relevance of the product with the following potential funding sources and comment

FP7 related ICT

2.National Funding

GSRT programmes

3. Private funding

Jeremie and venture capital funds

4. Other

 

SECTION 3: FINAL EVALUATION

It is requested a final evaluation considering the funding opportunities you believe most suitable for the exploitation of the R&D result, considering the possibility of the creation of a spin-off, further research, in particular, a cost/benefit analysis and a financial projection for the R&D result, type of collaboration identified (i.e. Licensing Agreement, Technical Cooperation, Joint Venture, Manufacturing Agreement, Commercial Agreement with Technical Assistance, Creation of a spin-off, Joint further development)…

A private-public partnership schema could be developed to finance the launching of the product to the market, in terms of a joint venture.

Decision of evaluation (Please keep only the appropriate)

The R&D has a high potential.

 

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