Potential market

PART B: valorisation plan

SECTION I: The product



The innovation potential of this product is related to:


  • Technology-driven innovation (under the influence of the development of science – the market is not ready for the product)
  • Market-driven innovation (as a result of market surveys, the market expects the product)
  • Replacement of existing product
  • Product related to cost reduction
  • Radical new product
  • Other, what…
It’s a methodology for the preparation of metal nanoparticles embedded into different porous oxides. It can be defined as a technology-driven innovation, always under development and adaptable to different requests.






What added value for end-users does the product hold?
• higher quality
• Better technical characteristics
• Other …
The adaptability of the methodology to the different requests is an important added value. It can also produce a reduction of costs applying these new catalyst in industrial processes replacing the existing ones.






What is the Unique Sales Proposition of the potential product?








SECTION 2: The Market




What is the target market for the product?

National ¨

European ¨

Global ý

Please describe the characteristics of your target market.

The target market can be considered at global level: it’s represented by industries producing catalyst in the chemical sector, gas industries and also in the automotive sector.





How the product is characterized from the following options? Number of companies producing similar products in the field.

• Base – applied by all companies in the industry

• Leading – applied by a single or limited number of competitive companies

• Key –at a development stage, but has already proven its potential

The methodology has been developed, the results of the study has been published, but the method has not yet been protected. A pilot product is still missing, even if some requests from the market has been recently registered.






What type of market demand will be satisfied?

• Existing demand – the market is already developed

• hidden (latent) demand – the market has yet to be developed

The market is already developed, the methodology is responding to needs that can derive from the industry sector dealing with catalyst production.








What is the current stage of the product’s market life cycle?

• Implementation, implementation in production (leading to a radically new product offers)

• Growth (rapid spread within the industry or outside it)

• maturity (parameters of the technical characteristics of manufactured products reached their maximum, higher-grade products can be manufactured on the basis of technological substitution)

The methodology is ready to be implemented in the market.








Strategic partnerships (existing or potential).
Industrial partners are needed to implement the methodology in the market.







SECTION 3: The Competition



What is the competition within your target market?
At European level there are some Research Centres and spin off with particular characteristics that are working on the same topic. The main difference that can be envisaged is in the time and cost reduction that results can produced.







What competitive advantages will the introduction of the new product ensue?

• lower prices based on lower production costs

• product differentiation (uniqueness of the product proposal)

The main added value that can be seen in the application of this methodology is the time and cost reduction for a company and the adaptability to the different industrial requests.







Potential products relate to the following price range:

• High price range

• Average price range

• Low price range

At this stage we are talking about a methodology that can be applied to different requests, therefore products can vary and also prices.







Potential products will be marketed:

• To regulated markets (e.g. heat supply, water supply, universal telecommunication services, agricultural products, fishing industry, architectural services)

• To markets operating on the principle of free negotiation between agents on the market

The methodology can be applied to potential products marketed to regulated markets (e.g. gas production) and markets operating on the principle of free negotiation (e.g. companies producing cars, heating implants…).







SECTION 4: Indicators


Estimated cost of the new products 100.000€ ca
Expected market volume (potential / maximum number of users) n.a.
Expected sales volume n.a.
Expected market share of the company (proportion between sales and total company sales in the relevant market) n.a.




Please put X as appropriate. 1 2 3 4 5
Added-value potential   x      
Size of future market demand   x      
Competitive positioning of the product   x      


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