Potential market

PART a: IDENTIFICATION OF R&D Result

PARTEA A: Identificarea rezultatului cercetării-deZvoltării (CD)

·         The project team

Echipa proiectului

Advisor’s Name:Nume: Department of Technologies and Materials
Phone:Telefon: +40.723.163396
E-mail: dumitrudc10@yahoo.com
Expecting date of valorization plan submission:Data aşteptată pentru trimiterea planului de valorizare  17.01.2012

·         Identification of R&D activity

Identificarea activităţii de cercetare-dezvoltare (CD)

Acronym:Acronim: DTM
Author of the R&D result:Autorul rezultatului CD:  Dr. Eng. Dumitru Constantin
Company or University:Companies au universitate:  UNIVERSITY OF  CRAIOVA, ROMANIA
Phone:Telefon:  +40.723.163396
E-mail:  dumitrudc10@yahoo.com
Sector:Domeniu:  ENG – Engineering
Type of the R&D result:Tipul rezultatului CD:  Informatic Product

 

 

 

 

PART B: valorisation plan

Partea B: Planul de valorizare

SECTION I: The product

SECŢIUNEA I: Produsul

 

1a

The innovation potential of this product is related to:

  • Technology-driven innovation (under the influence of the development of science – the market is not ready for the product)
  • Market-driven innovation (as a result of market surveys, the market expects the product)
  • Replacement of existing product
  • Product related to cost reduction
  • Radical new product
  • Other, what…

 

Potenţialul de inovare al acestui produs se referă la:

  • Inovare tehnologică (sub influenţa dezvoltării ştiinţei – piaţa nu este pregătită pentru produs)
  • Inovare de piaţă (ca rezultat al sondajelor, piaţa aşteaptă produsul)
  • Înlocuirea unui produs existent
  • Produs care vizează reducerea costurilor
  • Un produs radical nou
  • Altele
The product tested and evaluated, “Mathematical modeling of management decision activities with the highest risk in intelligent robotic systems” is a technological innovation under the influence of science development.

 

 

 

1b

What added value for end-users does the product hold?
• higher quality
• Better technical characteristics
• Other …Ce valoare adăugată asigură produsul pentru consumatorii finali?
• o calitate mai ridicată
• caracteristici tehnice mai bune
• Altele …
Value-added point of information product for end users:
- Directly viewing the documentation from assembly shop via screens without working-out drawings and intermediate projects in printout;
- Due to the design of production information integration in the structure can be developed on-line predictive decisions to prevent risks in the supervised intelligent robotic systems;
- Sequences of discrete decision structures are coordinated activity restrictions imposed on the entire chain mecha-tronics design, manufacturing, installation, maintenance;
- Final optimal solution fully reflect innovative design and archemo-systemic.

 

 

 

1c

What is the Unique Sales Proposition of the potential product?Care este caracteristica definitorie a produsului care îl diferenţiază şi îl plasează în cadrul preferinţelor consumatorilor? 
Detailed commentComentariu detaliatKey characteristic of software system that makes it unique and placing it within preferences of experts is natural and/or artificial intelligence that identifies within the structure of logical-technical projects the quality and quantity features of a computer-aided solution on conceiving and achieving the quality of robotized processes and products.

 

SECTION 2: The Market

SECŢIUNEA 2: Piaţa

 

 

2a

What is the target market for the product? National ¨European ¨Global ¨

Please describe the characteristics of your target market.

Care este piaţa ţintă pentru produs?

Naţională þ

Europeană þ

Globală þ

Vă rugăm să descrieţi caracteristicile pieţei ţintă

Select and commentSelectaţi şi comentaţiTarget market is oriented to diversity, variety, change and permanent innovation. Users’ requirements do change deeply and in a short timeframe. As a result, this diversity must be generated also by products offer.

 

The product is addressing a broad range of consumers within domestic market, but it can be also addressed to external markets too (European, global). Target groups are:

1. Operators in machine engineering industry;

2. Education and research institutions (educational).

 

 

 

 

2b

How the product is characterized from the following options? Number of companies producing similar products in the field.• Base – applied by all companies in the industry• Leading – applied by a single or limited number of competitive companies• Key –at a development stage, but has already proven its potential

Cum poate fi caracterizat produsul de următoarele opţiuni? Numărul companiilor producătoare de produse  similare în domeniu.

• De bază –  folosit de toate companiile din industria respectivă

• Leading – folosit de o singură companie sau de un număr limitat de companii competitive

• Cheie – pentru o etapă de dezvoltare, dar şi-a dovedit deja potenţialul

Detailed commentComentariu detaliatThe evaluated software is a leading product that is being used by limited number of competitive companies. Basically it is used by all companies in machine engineering industry.

 

 

 

 

2c

What type of market demand will be satisfied?• Existing demand – the market is already developed• Hidden (latent) demand – the market has yet to be developedCe tip de cerere de piaţă  poate fi satisfăcută?

• Cerere existentă – piaţa este deja dezvoltată

• Cerere ascunsă (latentă)- piaţa urmează să fie dezvoltată

Detailed commentCometariu detaliatThe software product for mathematical modelling of management decisions with highest risk in intelligent robotic systems can satisfy a hidden market demand (latent), the existent market that is going to be developed (the market is already developed).

 

 

 

2d

What is the current stage of the product’s market life cycle?• Implementation, implementation in production (leading to a radically new product offers)• Growth (rapid spread within the industry or outside it)• maturity (parameters of the technical characteristics of manufactured products reached their maximum, higher-grade products can be manufactured on the basis of technological substitution)

Care este stadiul actual al ciclului de viaţă pe piaţă al produsului?

• Implementare, implementare în producţie (care conduce la o ofertă radicală a unui nou produs)

• Creştere (extindere rapidă în cadrul industriei şi în afara ei)

• Maturitate (parametrii caracteristicilor tehnice ale produselor ating maximul, prousele de înalt nivel pot fi produse pe baza substituţiei  technologice)

Detailed commentComentariu detaliatThe current status of lifecycle of software system is growing  (fast expansion within industry  and outside it). 

 

 

2e

Strategic partnerships (existing or potential).Parteneriat strategic (existent sau potenţial).
Detailed commentComentariu detaliatCurrently, there is only one strategic partner for promoting a new software product on the market, namely: the company Transelectrica.

 

SECTION 3: The Competition

Secţiunea 3: Competiţia

 

3a

What is the competition within your target market?Care este competiţia în cadrul pieţei ţintă?
Detailed commentComentariu detaliatCompetition within the target market is enabling a series of benefits, such as:

- competition is encouraging technical, commercial and management innovation, with long term beneficial  implications on costs;

- competition market is ensuring for consumers a broad range of products and services at a higher quality standards;

On Romanian market there is no direct competitor to manufacturing software products for mathematical modeling of management decision activities in intelligent robotic systems.

 

 

3b

What competitive advantages will the introduction of the new product ensure?• lower prices based on lower production costs• product differentiation (uniqueness of the product proposal)Ce avantaje competitive va asigura introducerea noului produs?

• preţuri mai mici bazate pe costuri de producţie reduse

• diferenţierea produselor (unicitatea produsului propus)

Detailed commentComentariu detaliatConvergent engineering is a systemic-archemic synthesis, which is worked-out with the aim to justifying the costs over designing stage through a set of management ideas. Competitive benefits are briefly presented as follows:- Products designing and manufacturing are worked out by the team work;

- Problems are being modeled and solved out in parallel concept and not based on serial concept;

- The product that is subject to designing is benefitting from a complete and pertinent software system of high efficiency;

- products’ quality is a priority objective;

- convergent engineering is benefitting from information taken over by feedback; it directly makes connections between products concept-manufacturing and sales;

- it makes correlation between efforts and economic effects with the aim to eliminating the risk.

Also, the novelty and originality of the new product is a competitive advantage over other similar products.

 

3c

Potential products relate to the following price range:• High price range• Average price range• Low price range

Produsele potenţiale se încadrează în următoarele categorii de preţuri:

• Preţuri ridicate

• Preţuri medii

• Preţuri reduse

Detailed commentComentariu detaliatBoth funding and running of the other marketing strategies are depending upon choosing of prices, as well as on the company’s general profitability and business operations. Business sizing was based on information regarding product’s cost standards. The product falls within the class of higher prices products.

 

3d

Potential products will be marketed:• To regulated markets (e.g. heat supply, water supply, universal telecommunication services, agricultural products, fishing industry, architectural services)• To markets operating on the principle of free negotiation between agents on the marketProdusul potenţial va fi promovat:

• pe pieţele reglementate (de ex. servicii de telecomunicaţii universale, produse agricole, industria pescuitului, servicii de arhitectură, furnizare de apă, etc. )

• pe pieţe care operează pe principiul unei negocieri libere între agenţii de pe piaţă

Detailed commentComentariu detaliatPotential product will be promoted on regulated markets of software products addressed to machine engineering industry.

 

The objective of entire promotional campaign is to expand audience, to place the product on a front position in terms of trademark, to closely link with the community, though leaflets, catalogues, information labels.

SECTION 4: Indicators

Secţiunea 4: Indicatori

 

Estimated cost of the new productsCosturile estimate ale noului produs

4.500 Euro/buc.

Expected market volume (potential / maximum number of users)Volumul estimat al pieţei (număr potenţial/ maxim de consumatori)

20 buc.

Expected sales volumeVolumul aşteptat al vânzărilor

90.000 Euro

Expected market share of the company (proportion between sales and total company sales in the relevant market)Segmentul de piaţă aşteptat al companiei (proporţia între vânzări şi totalul vânzărilor companiei pe piaţa relevantă)

3,5 %

 

KEYWORDS QUANTITATIVE ASSESSMENT (0-5).

Evaluarea cantitativă (0-5)

 

Please put X as appropriate.

Vă rugăm să marcaţi cu X  punctajul considerat corespunzător.

 

 

1 2 3 4 5
Added-value potentialPotenţialul de valoare adăugată X
Size of future market demandMărimea cererii viitoare pe piaţă X
Competitive positioning of the productPoziţionarea competitivă a produsului X

 

We agree that all informations contained in this form to be made public in the project „Inter-regional cooperation for valorization of research results – INTERVALUE”, by publication on the project website: http://www.urenio.org/intervalue/.

Suntem de acord ca informaţiile cuprinse în acest formular să fie făcute publice în cadrul proiectului „Inter-regional cooperation for valorization of research results – INTERVALUE”, prin publicarea lor pe site-ul proiectului, la adresa: http://www.urenio.org/intervalue/.

 

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