1a

• Technology-driven innovation (under the influence of the development of science – the market is not ready for the product)
• Market-driven innovation (as a result of market surveys, the market expects the product)
• Replacement of existing product
• Product related to cost reduction
• Radical new product
• Other, what…

Potenţialul de inovare al acestui produs se referă la:

• Inovare tehnologică (sub influenţa dezvoltării ştiinţei – piaţa nu este pregătită pentru produs)
• Inovare de piaţă (ca rezultat al sondajelor, piaţa aşteaptă produsul)
• Înlocuirea unui produs existent
• Produs care vizează reducerea costurilor
• Un produs radical nou
• Altele

1b

- increasing the measuring precision by removing the influences of the position errors of the device;

- it is permitted the increase of the mobility of the device and implicit to increase the measurement efficiency.

This research is promoting new methods and devices for measurement.

1c

The defining characteristics of the device to determine deviations from recti-linearity refer to:

- the initial reference line is ideal, without discrepancy, and it is determined through calculus;

- no adjustments are needed in order to position the metering device on the slide;

- the straight-line of the slide can be quickly and easily measured even if it has a horizontal, vertical or oblique position;

Also, in terms of price cost and technical performance, these products compete successfully with conventional measuring devices.

2a

European ¨

Global ¨

Please describe the characteristics of your target market.

Care este piaţa ţintă pentru produs?

Naţională þ

Europeană þ

Globală þ

Vă rugăm să descrieţi caracteristicile pieţei ţintă

The product addresses a broad range of users within domestic market area, but it can be also designed for foreign (Europe, world). The target groups are:
1. operators in the machinery engineering industry;
2. educational and research institutions

The target market is oriented towards diversity, variety, change and constant innovation. User requirements do change deeply and quickly. So, this diversity must flow also of product offerings.

2b

• Leading – applied by a single or limited number of competitive companies

• Key –at a development stage, but has already proven its potential

Cum poate fi caracterizat produsul de următoarele opţiuni? Numărul companiilor producătoare de produse  similare în domeniu.

• De bază –  folosit de toate companiile din industria respectivă

• Leading – folosit de o singură companie sau de un număr limitat de companii competitive

• Cheie – pentru o etapă de dezvoltare, dar şi-a dovedit deja potenţialul

Devices to determine deviations from recti-linearity are products used by companies in the machinery industry.

The main elements were identified on behavior, buying and mainstream market segment.
This product has a reliable behavior and it can be proposed as a physical prototype, then into the series production.

2c

• Hidden (latent) demand – the market has yet to be developed

Ce tip de cerere de piaţă  poate fi satisfăcută?

• Cerere existentă – piaţa este deja dezvoltată

• Cerere ascunsă (latentă)- piaţa urmează să fie dezvoltată

The product “Method and Device for Determining the Deviations from Rectum-linearity” can satisfy the current market demand (market is already developed).
The destiny of the new product is influenced mainly by commercial environment where it is placed.

2d

• Growth (rapid spread within the industry or outside it)

• maturity (parameters of the technical characteristics of manufactured products reached their maximum, higher-grade products can be manufactured on the basis of technological substitution)

Care este stadiul actual al ciclului de viaţă pe piaţă al produsului?

• Implementare, implementare în producţie (care conduce la o ofertă radicală a unui nou produs)

• Creştere (extindere rapidă în cadrul industriei şi în afara ei)

• Maturitate (parametrii caracteristicilor tehnice ale produselor ating maximul, prousele de înalt nivel pot fi produse pe baza substituţiei  technologice)

The research results were used for method development and execution of project preparation stage DE(u) for a device for calculation of deviation from recti-linearity. Constructive solutions, measurement technologies have resulted from experimental research.
The product is based on new technology, while current state of the market life cycle is the implementation into production, which will lead to a radical new product offering.

2e

Currently there isn’t any strategic partnership to promote this new product on domestic and international markets.

3a

In the measurement systems field, many production companies are operating.
But the target market for the devices to calculate deviations from recti-linearity is in constant development.

3b

• product differentiation (uniqueness of the product proposal)

Ce avantaje competitive va asigura introducerea noului produs?

• preţuri mai mici bazate pe costuri de producţie reduse

• diferenţierea produselor (unicitatea produsului propus)

Competitive advantages:
- Ensuring product quality;
- Increased productivity;
- Reduction of production costs;
Also, the novelty and originality of the new product is a competitive advantage over similar products.

3c

• Average price range

• Low price range

Produsele potenţiale se încadrează în următoarele categorii de preţuri:

• Preţuri ridicate

• Preţuri medii

• Preţuri reduse

Economic sizing was based on information on standards of product cost (materials, manufacturing, labor).
The product falls within the medium price class.
After launching in manufacturing , the costs should be adjusted due to lower production costs, and significant sales growth in coming years.

3d

• To markets operating on the principle of free negotiation between agents on the market

Produsul potenţial va fi promovat:

• pe pieţele reglementate (de ex. servicii de telecomunicaţii universale, produse agricole, industria pescuitului, servicii de arhitectură, furnizare de apă, etc. )

• pe pieţe care operează pe principiul unei negocieri libere între agenţii de pe piaţă

During the initial stage it is required to send messages to make known the product’s characteristics, informing potential buyers, while during the expansion stage the sales promotion is needed.
In this regard, we recommend a direct strategy to attract end users.
In general, advertising media are accompanying the product and include information or instructions for use & maintenance (brochures, leaflets, information labeling).
They enable justification of advertising means through technical and laboratory data.
These materials are required to inform consumers, and also to document sales to ensure the smooth conduct of the contract operations.
The method of combining advertising with sales promotion and publicity would ensure customer loyalty.
Sales promotion due to market situation, is designed to address specific objectives, clear and concise, on the product marketing.