Potential market

PART a: IDENTIFICATION OF R&D Result

PARTEA A: Identificarea rezultatului cercetării-deZvoltării (CD)

·         The project team

Echipa proiectului

Advisor’s Name:Nume: Department of Technologies and MaterialsProject: Methods, tools and technologies for drying agricultural products with solar energy
Phone:Telefon: +40 723. 1633966
E-mail: dumitrudc10@yahoo.com
Expecting date of valorization plan submission:Data aşteptată pentru trimiterea planului de valorizare 04.02.2012

·         Identification of R&D activity

Identificarea activităţii de cercetare-dezvoltare (CD)

Acronym:Acronim: DTm 
Author of the R&D result:Autorul rezultatului CD:  Dr. Eng. Cernaianu Corina
Company or University:Companies au universitate:  UNIVERSITY OF  CRAIOVA, ROMANIA 
Phone:Telefon: + 40 745 933652
E-mail: cernaianu_corina@yahoo.com
Sector:Domeniu:  ENG – Engineering
Type of the R&D result:Tipul rezultatului CD:  Technology

 

 

 

PART B: valorisation plan

Partea B: Planul de valorizare

SECTION I: The product

SECŢIUNEA I: Produsul

 

1a

The innovation potential of this product is related to:

  • Technology-driven innovation (under the influence of the development of science – the market is not ready for the product)
  • Market-driven innovation (as a result of market surveys, the market expects the product)
  • Replacement of existing product
  • Product related to cost reduction
  • Radical new product
  • Other, what…

 

Potenţialul de inovare al acestui produs se referă la:

  • Inovare tehnologică (sub influenţa dezvoltării ştiinţei piaţa nu este pregătită pentru produs)
  • Inovare de piaţă (ca rezultat al sondajelor, piaţa aşteaptă produsul)
  • Înlocuirea unui produs existent
  • Produs care vizează reducerea costurilor
  • Un produs radical nou
  • Altele
The product tested and evaluated, “Method, tools and technology for drying agricultural products using solar energy” is a product aimed at reducing costs.

 

 

 

1b

What added value for end-users does the product hold?
• higher quality
• Better technical characteristics
• Other …Ce valoare adăugată asigură produsul pentru consumatorii finali?
o calitate mai ridicată
caracteristici tehnice mai bune
Altele
Value added product for end users:
- Replacing traditional energy resources with solar energy required for drying;
- Rate of substitution is 60% of consumed energy by required technology
- Energy efficiency indicator: 0.72 – 1.8 kWh / kg of moisture. 

 

 

 

1c

What is the Unique Sales Proposition of the potential product?Care este caracteristica definitorie a produsului care îl diferenţiază şi îl plasează în cadrul preferinţelor consumatorilor?

 

Detailed commentComentariu detaliat

 

Compared with analog equipment made abroad, in the proposed technical solution, more efficient heat accumulators are used (due to using water as a working body), air heater (using the matrix type absorber with longitudinal air flow) and drying room (due to flow of air that is heated by the layer of matter that is dried).

The energy consumption in the proposed installation is reduced; the energy costs for evaporation of moisture from the products subject to drying are reduced by 1.5-1.7 times.

 

SECTION 2: The Market

SECŢIUNEA 2: Piaţa

 

 

2a

What is the target market for the product? National ¨

European ¨

Global ¨

Please describe the characteristics of your target market.

Care este piaţa ţintă pentru produs?

Naţională þ

Europeană þ

Globală þ

Vă rugăm să descrieţi caracteristicile pieţei ţintă

Select and commentSelectaţi şi comentaţi

 

The product addresses a broad range of consumers within domestic market area, but can it can be also designed for foreign markets. The target groups are:
1. operators of agricultural and food industry;
2. educational and research institutions (educational).

 

 

 

2b

How the product is characterized from the following options? Number of companies producing similar products in the field.• Base – applied by all companies in the industry

• Leading – applied by a single or limited number of competitive companies

• Key –at a development stage, but has already proven its potential

Cum poate fi caracterizat produsul de următoarele opţiuni? Numărul companiilor producătoare de produse  similare în domeniu.

• De bază –  folosit de toate companiile din industria respectivă

• Leading – folosit de o singură companie sau de un număr limitat de companii competitive

• Cheie – pentru o etapă de dezvoltare, dar şi-a dovedit deja potenţialul

Detailed commentComentariu detaliat

Method, tools and technology for drying agricultural products with solar energy is a basic product used by all companies in the agriculture and food industry.

 

 

 

2c

What type of market demand will be satisfied?• Existing demand – the market is already developed

• Hidden (latent) demand – the market has yet to be developed

Ce tip de cerere de piaţă  poate fi satisfăcută?

• Cerere existentă – piaţa este deja dezvoltată

• Cerere ascunsă (latentă)- piaţa urmează să fie dezvoltată

Detailed commentCometariu detaliat

Method, tools and technology for drying agricultural products using solar energy can satisfy the existing market demand.

 

 

 

2d

What is the current stage of the product’s market life cycle?• Implementation, implementation in production (leading to a radically new product offers)

• Growth (rapid spread within the industry or outside it)

• maturity (parameters of the technical characteristics of manufactured products reached their maximum, higher-grade products can be manufactured on the basis of technological substitution)

Care este stadiul actual al ciclului de viaţă pe piaţă al produsului?

• Implementare, implementare în producţie (care conduce la o ofertă radicală a unui nou produs)

• Creştere (extindere rapidă în cadrul industriei şi în afara ei)

• Maturitate (parametrii caracteristicilor tehnice ale produselor ating maximul, prousele de înalt nivel pot fi produse pe baza substituţiei  technologice)

Detailed commentComentariu detaliat

Current status of the product life cycle is evaluated by implementing it in production.
Thus, it provides a method, tools and technology for drying agricultural products using solar energy.

 

 

2e

Strategic partnerships (existing or potential).Parteneriat strategic (existent sau potenţial).
Detailed commentComentariu detaliat

Currently, there is no strategic partnership to promote this new product on domestic and international markets.

 

SECTION 3: The Competition

Secţiunea 3: Competiţia

 

3a

What is the competition within your target market?Care este competiţia în cadrul pieţei ţintă?
Detailed commentComentariu detaliat

Nationally, there is no direct competitor in this field. The target market for such products is in steady development.

 

 

3b

What competitive advantages will the introduction of the new product ensure?• lower prices based on lower production costs

• product differentiation (uniqueness of the product proposal)

Ce avantaje competitive va asigura introducerea noului produs?

• preţuri mai mici bazate pe costuri de producţie reduse

• diferenţierea produselor (unicitatea produsului propus)

Detailed commentComentariu detaliat

Competitive advantages.
Compared with analog facilities from abroad, the proposed technical solution is using more efficient heat accumulators (as a result of using water as a working body), the air heater (using the matrix-type absorber with longitudinal flow of air) and drying chamber (as a result of to heated air  flow through the layer of matter subject to drying process).
Also, lower prices are based on lower production costs.

 

3c

Potential products relate to the following price range:• High price range

• Average price range

• Low price range

Produsele potenţiale se încadrează în următoarele categorii de preţuri:

• Preţuri ridicate

• Preţuri medii

• Preţuri reduse

Detailed commentComentariu detaliat

Economic sizing was based on information regarding the product’s cost standards.
The product falls within the class of products with medium price.

 

3d

Potential products will be marketed:• To regulated markets (e.g. heat supply, water supply, universal telecommunication services, agricultural products, fishing industry, architectural services)

• To markets operating on the principle of free negotiation between agents on the market

Produsul potenţial va fi promovat:

• pe pieţele reglementate (de ex. servicii de telecomunicaţii universale, produse agricole, industria pescuitului, servicii de arhitectură, furnizare de apă, etc. )

• pe pieţe care operează pe principiul unei negocieri libere între agenţii de pe piaţă

Detailed commentComentariu detaliat

 

Method, tools and technology for drying agricultural products using solar energy will be promoted on markets operating on the principle of free negotiation between agents on the market.
In general, advertising means are accompanying the product and include information or directions  for use & maintenance (brochures, leaflets, information labels).
The method of combining advertising with publicity of sales promotion can ensure customer loyalty.

SECTION 4: Indicators

Secţiunea 4: Indicatori

 

Estimated cost of the new productsCosturile estimate ale noului produs

10,000 Euro/unit

Expected market volume (potential / maximum number of users)Volumul estimat al pieţei (număr potenţial/ maxim de consumatori)      100 units
Expected sales volumeVolumul aşteptat al vânzărilor

100,000 Euro

Expected market share of the company (proportion between sales and total company sales in the relevant market)Segmentul de piaţă aşteptat al companiei (proporţia între vânzări şi totalul vânzărilor companiei pe piaţa relevantă)

 

 

KEYWORDS QUANTITATIVE ASSESSMENT (0-5).

Evaluarea cantitativă (0-5)

 

Please put X as appropriate.

Vă rugăm să marcaţi cu X  punctajul considerat corespunzător.

 

 

1 2 3 4 5
Added-value potentialPotenţialul de valoare adăugată X
Size of future market demandMărimea cererii viitoare pe piaţă X
Competitive positioning of the productPoziţionarea competitivă a produsului X

 


We agree that all informations contained in this form to be made public in the project „Inter-regional cooperation for valorization of research results – INTERVALUE”, by publication on the project website: http://www.urenio.org/intervalue/.

Suntem de acord ca informaţiile cuprinse în acest formular să fie făcute publice în cadrul proiectului „Inter-regional cooperation for valorization of research results – INTERVALUE”, prin publicarea lor pe site-ul proiectului, la adresa: http://www.urenio.org/intervalue/.

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