Potential market

PART B: valorisation plan

SECTION I: The product


1a The innovation potential of this product is related to:

  • Technology-driven innovation (under the influence of the development of science – the market is not ready for the product)
  • Market-driven innovation (as a result of market surveys, the market expects the product)
  • Replacement of existing product
  • Product related to cost reduction
  • Radical new product
  • Other, what…



  • Product related to cost reduction




1b What added value for end-users does the product hold?
• higher quality
• Better technical characteristics
• Other …

The product offers special technical characteristics, both at on-line and off-line use:

- real time data access;

- possibility to store the data acquired for off-line analysis;

- software application easy to be used;

- offers the possibility of analyzing on-line and off-line the isolated renewable systems, calculating the financial benefits;

- is an ideal application for educational purposes, for promoting the advantages of using the renewable energy;

1c What is the Unique Sales Proposition of the potential product?

The system for monitoring the meteorological and electrical parameters offers an accurate assessment of a location in terms of the available resources and the possibility to monitor in operation the systems for generating electric energy from renewable sources. The products address a small number of consumers in the field of renewable energy (manufacturers of equipment in the field, research).



SECTION 2: The Market


2a What is the target market for the product?

National ¨

European X

Global ¨

Please describe the characteristics of your target market.

The system for monitoring the meteorological and electrical parameters of a system for generating electric energy from renewable sources address both the manufacturers of equipment and the companies which install such systems.





2b How the product is characterized from the following options? Number of companies producing similar products in the field.

• Base – applied by all companies in the industry

• Leading – applied by a single or limited number of competitive companies

• Key –at a development stage, but has already proven its potential

Leading – applied by a single or limited number of competitive companies

The systems for monitoring the parameters at the location of a wind or solar power plant are produced by many companies and generally they are used only by the customers who want an accurate assessment.






2c What type of market demand will be satisfied?

• Existing demand – the market is already developed

• Hidden (latent) demand – the market has yet to be developed

• Existing demand – the market is already developed

The market is already developed, there is information on the distribution of the renewable resource, but the system is applicable where a local and thorough assessment is needed.



2d What is the current stage of the product’s market life cycle?

• Implementation, implementation in production (leading to a radically new product offers)

• Growth (rapid spread within the industry or outside it)

• maturity (parameters of the technical characteristics of manufactured products reached their maximum, higher-grade products can be manufactured on the basis of technological substitution)


The product is characterized by maturity; there are similar products on the market. The system can be improved in terms of a compact design or an adaptation of a less expensive solution regarding data acquisition.


2e Strategic partnerships (existing or potential).


There have been no partnerships yet, but partnerships with other research institutes or private companies could be set for result capitalizing.


SECTION 3: The Competition

3a What is the competition within your target market?

The target market is represented by the companies which manufacture and install systems for generating energy from renewable sources. Of course, data on the energy potential of some location exist, but such system is necessary where precise information is required. The market of these products is not very developed, but this is due to the fact they address a small number of customers.

As an example of competitor, Heliotronics Company from USA develops such systems, both for educational purpose and industrial purpose.

3b What competitive advantages will the introduction of the new product ensure?

• lower prices based on lower production costs

• product differentiation (uniqueness of the product proposal)

The product is one addressing a small number of users, but it has an important role in increasing the efficiency and maximizing the production of electric energy from renewable sources.

The product assures the remote monitoring of the energy systems from isolated sites, by:

- supplying anytime information, for a rapid diagnosis of the faults;

- software application easy to interpret, offering on line information on the key parameters: wind speed, solar radiation, consumed energy;



3c Potential products relate to the following price range:

• High price range

• Average price range

• Low price range

Average price range

The product price depends on the system configuration. After an approximate estimation, the price of a monitoring system represents about 10% of the price of a small dimension system for generating renewable energy (1-10 kW).




3d Potential products will be marketed:

• To regulated markets (e.g. heat supply, water supply, universal telecommunication services, agricultural products, fishing industry, architectural services)

• To markets operating on the principle of free negotiation between agents on the market

The product will be promoted on markets operating on the principle of free negotiation between agents on the market. The price offer and sizing will be done according to the customer’s requirements..

SECTION 4: Indicators


Estimated cost of the new products

14780 EUR
Expected market volume (potential / maximum number of users) 5/10
Expected sales volume

Expected market share of the company (proportion between sales and total company sales in the relevant market) 10



Please put X as appropriate.


  1 2 3 4 5
Added-value potential

Size of future market demand

Competitive positioning of the product       X  

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