Potential market

PART B: valorisation plan

SECTION I: The product


1a The innovation potential of this product is related to: 


  • Technology-driven innovation (under the influence of the development of science – the market is not ready for the product)
  • Market-driven innovation (as a result of market surveys, the market expects the product)
  • Replacement of existing product
  • Product related to cost reduction
  • Radical new product
  • Other, what…
Radical new product, driven by technology and market 



1b What added value for end-users does the product hold?
• higher quality
• Better technical characteristics
• Other …
Higher Quality, better technical characteristic, environment friendly, 



1c What is the Unique Sales Proposition of the potential product?
This is the “Mobile-phone” of personal transportation 



SECTION 2: The Market


2a What is the target market for the product?  

National ¨

European ¨

Global ¨X

Please describe the characteristics of your target market.

A vehicle which can be easily folded and take away by the user is an ideal transportation tool for big, crowded cities. 



2b How the product is characterized from the following options? Number of companies producing similar products in the field. 

• Base – applied by all companies in the industry

• Leading – applied by a single or limited number of competitive companies

• Key –at a development stage, but has already proven its potential

1. The foldable electric bycicles,i.e.:  Gocycle 

2. Electric scooters:  Vektrix




2c What type of market demand will be satisfied? 

• Existing demand – the market is already developed

• hidden (latent) demand – the market has yet to be developed

Hidden. Until now, there were no similar product, but there was a huge demand for personal easily carryable vehicle. 



2d What is the current stage of the product’s market life cycle? 

• Implementation, implementation in production (leading to a radically new product offers)

• Growth (rapid spread within the industry or outside it)

• maturity (parameters of the technical characteristics of manufactured products reached their maximum, higher-grade products can be manufactured on the basis of technological substitution)




2e Strategic partnerships (existing or potential).
GEPIDA Olympia Kft. They already produce an electric bicycle. There are negotiations for cooperation. 


SECTION 3: The Competition

3a What is the competition within your target market?
All the electric bike and scooter manufacturers can be competitors, but they have not developed products yet based upon the principle of Moveo.

3b What competitive advantages will the introduction of the new product ensue? 

• lower prices based on lower production costs

• product differentiation (uniqueness of the product proposal)

product differentiation 






3c Potential products relate to the following price range: 

• High price range

• Average price range

• Low price range

High price range 


This product will be in average price range: 2300- 2400 €



3d Potential products will be marketed: 

• To regulated markets (e.g. heat supply, water supply, universal telecommunication services, agricultural products, fishing industry, architectural services)

• To markets operating on the principle of free negotiation between agents on the market

Free negotiation between agents. 





SECTION 4: Indicators


Estimated cost of the new products 2400 €
Expected market volume (potential / maximum number of users) several million
Expected sales volume annual 15000
Expected market share of the company (proportion between sales and total company sales in the relevant market) 1%




Please put X as appropriate. 1 2 3 4 5
Added-value potential X
Size of future market demand X
Competitive positioning of the product X

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