Potential market

SECTION I: The product

 

1a

The innovation potential of this product is related to:

 

  • Technology-driven innovation (under the influence of the development of science – the market is not ready for the product)
  • Market-driven innovation (as a result of market surveys, the market expects the product)
  • Replacement of existing product
  • Product related to cost reduction
  • Radical new product
  • Other, what…
Other. New method for stimulating muscle regeneration. The special medical transfection kit (as medicament) could be a radical new product on the field of muscle disorders.

 

 

 

 

 

1b

What added value for end-users does the product hold?
• higher quality
• Better technical characteristics
• Other …
Effective gene therapy drug to improve QOL in case of muscle atrophies.

 

 

 

 

 

1c

What is the Unique Sales Proposition of the potential product?
 

 

 

 

 

 

 

 

SECTION 2: The Market

 

 

2a

What is the target market for the product?

National ¨

European ¨

Global x

Please describe the characteristics of your target market.

Global market of muscle atrophies.

 

 

 

 

2b

How the product is characterized from the following options? Number of companies producing similar products in the field.

• Base – applied by all companies in the industry

• Leading – applied by a single or limited number of competitive companies

• Key –at a development stage, but has already proven its potential

Key. About 3-5 various drugs under clinical tests globally.

 

 

 

2c

What type of market demand will be satisfied?

• Existing demand – the market is already developed

• hidden (latent) demand – the market has yet to be developed

Hidden. Gene therapy is a really new market segment. In the clinical test phase drugs are based on intron knocking out method of missing actin or myosine protein. The invention is increase the muscle fiber’s regeneration only not repair the wrong protein.

 

 

 

 

 

2d

What is the current stage of the product’s market life cycle?

• Implementation, implementation in production (leading to a radically new product offers)

• Growth (rapid spread within the industry or outside it)

• maturity (parameters of the technical characteristics of manufactured products reached their maximum, higher-grade products can be manufactured on the basis of technological substitution)

Implementation.

 

 

 

 

 

 

2e

Strategic partnerships (existing or potential).
They are looking for partnerships. Drug developer/Kit producers.

 

 

 

 

 

 

 

SECTION 3: The Competition

 

3a

What is the competition within your target market?
It is new market. Up to the present days has no effective drugs against muscle disorders. The competition is going among about 4-5 gene therapy drug under clinical trials globally.

 

 

 

 

 

 

3b

What competitive advantages will the introduction of the new product ensue?

• lower prices based on lower production costs

• product differentiation (uniqueness of the product proposal)

The invention can be use in different types of muscle disorders/atrophies.

 

 

 

 

 

 

3c

Potential products relate to the following price range:

• High price range

• Average price range

• Low price range

Avarage.

 

 

 

 

 

 

3d

Potential products will be marketed:

• To regulated markets (e.g. heat supply, water supply, universal telecommunication services, agricultural products, fishing industry, architectural services)

• To markets operating on the principle of free negotiation between agents on the market

Open market.

 

 

 

 

 

 

 

SECTION 4: Indicators

 

Estimated cost of the new products  
Expected market volume (potential / maximum number of users)  
Expected sales volume  
Expected market share of the company (proportion between sales and total company sales in the relevant market)  

 

KEYWORDS QUANTITATIVE ASSESSMENT (0-5).

 

Please put X as appropriate. 1 2 3 4 5
Added-value potential         X
Size of future market demand         X
Competitive positioning of the product         X

 

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