Potential market

SECTION I: The product

 

1a

The innovation potential of this product is related to:

 

  • Technology-driven innovation (under the influence of the development of science – the market is not ready for the product)
  • Market-driven innovation (as a result of market surveys, the market expects the product)
  • Replacement of existing product
  • Product related to cost reduction
  • Radical new product
  • Other, what…
Technology-driven. This is one way of the implementation of the extended-release.

 

 

 

 

 

1b

What added value for end-users does the product hold?
• higher quality
• Better technical characteristics
• Other …
Precise drug delivery and extended quality of life(especially in case of injection and suppository).

 

 

 

 

1c

What is the Unique Sales Proposition of the potential product?
 

 

 

 

 

 

 

 

SECTION 2: The Market

 

 

2a

What is the target market for the product?

National ¨

European X

Global ¨

Please describe the characteristics of your target market.

Global. Nanoscale active carriers market is a global market, with size of 26 billion USD.

 

 

 

 

2b

How the product is characterized from the following options? Number of companies producing similar products in the field.

• Base – applied by all companies in the industry

• Leading – applied by a single or limited number of competitive companies

• Key –at a development stage, but has already proven its potential

Key – one of the solutions, with good characteristics.

 

2c

What type of market demand will be satisfied?

• Existing demand – the market is already developed

• hidden (latent) demand – the market has yet to be developed

Existing demand. There are other solutions too, for the of sustained release products.

 

 

 

 

 

 

2d

What is the current stage of the product’s market life cycle?

• Implementation, implementation in production (leading to a radically new product offers)

• Growth (rapid spread within the industry or outside it)

• maturity (parameters of the technical characteristics of manufactured products reached their maximum, higher-grade products can be manufactured on the basis of technological substitution)

It is a rapidly growing market with about 11% growth/year.

 

 

 

 

 

 

2e

Strategic partnerships (existing or potential).
PannonPharma Ltd., other pharmaceutical company.

 

 

SECTION 3: The Competition

 

3a

What is the competition within your target market?
Huge. Drug development is a long process, length of it can be between 10-20 years. If the second phase falls, it means, that 8 years work dropped.

 

 

3b

What competitive advantages will the introduction of the new product ensue?

• lower prices based on lower production costs

• product differentiation (uniqueness of the product proposal)

It offers a relatively cheap way to reach the required effect.

 

 

 

 

 

 

3c

Potential products relate to the following price range:

• High price range

• Average price range

• Low price range

Low price range, this is one of the advantages.

 

 

 

3d

Potential products will be marketed:

• To regulated markets (e.g. heat supply, water supply, universal telecommunication services, agricultural products, fishing industry, architectural services)

• To markets operating on the principle of free negotiation between agents on the market

It is a free market.

 

 

 

 

 

 

 

SECTION 4: Indicators

 

Estimated cost of the new products  
Expected market volume (potential / maximum number of users)  
Expected sales volume  
Expected market share of the company (proportion between sales and total company sales in the relevant market)  

 

KEYWORDS QUANTITATIVE ASSESSMENT (0-5).

 

Please put X as appropriate. 1 2 3 4 5
Added-value potential         X
Size of future market demand         X
Competitive positioning of the product         X

 

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