1 Taking into account the rest of the cost evaluation please provide an overall estimation of the total costs for full deployment/production of the R & D result.
… in terms of IPR protection
SIPP is HUF 5000, while submitting a trademark application in Hungary costs HUF 240,000.



…in terms of product development
Further development is going to need approximately three months. During that time two full-time programmers are needed to finish the software application with a salary of HUF 300,000/months/person + taxes and insurances HUF 90,000/month/person.

HUF 2,4 million

…in terms of mass production
Technical support for a professional manufacturing. Two people for HUF 300.000.- / month/ person.


… in terms of marketing
Cost of marketing: HUF 5.000.000.-




2 Based on the above assessment as well as the marketing information please provide the correct estimation of the price for R&D product in correlation with costs (€)
  Year 1 Year 2 Year 3 Year 4 Year 5
Fixed costs 3846 3846 3846 3846 3846
Personnel 36923 36923 36923 36923 36923
Other running costs 800 800 800 800 800
Marketing costs 19231 23077 15385 3846 3846
TOTAL EXPECTED COSTS 60800 64646 56594 45415 45415
Price per Unit 481 481 481 481 481
Type of Unit  
Number of Units 50 100 150 500 500
TOTAL Expected Revenues 24038 48077 72115 240385 240385
CASH FLOW REQUIRED (REVENUES-COSTS) -36762 -16569 15162 194969 194969
TOTAL CAPITAL required for five years 53331





3 Dimension of identified target groups
general and high schools and the students








4 Evaluation of financial Risks for R&D result







After evaluating all the above mentioned criteria, please tick the best financing source for the achievement of R&D result (i.e. own capitals, banking credits, venture capital, business angels, etc)


1. European Funding

Define relevance of the product with the following potential funding sources and comment






2. National Funding
1.  New Széchenyi Plan: KMOP-2011-1.1.4/B if the company registered in the Central Hungarian region

2. New Széchenyi Plan: GOP-2011-1.3.1/C

3. GOP-2011-2.1.1/M, vagy  KMOP-2011-1.2.1/M


3. Private funding
1. Business Angels



4. Other
Co-operate with a software company for sales and get investment for the participation in the business


It is requested a final evaluation considering the funding opportunities you believe most suitable for the exploitation of the R&D result, considering the possibility of the creation of a spin-off, further research, in particular, a cost/benefit analysis and a financial projection for the R&D result, type of collaboration identified (i.e. Licensing Agreement, Technical Cooperation, Joint Venture, Manufacturing Agreement, Commercial Agreement with Technical Assistance, Creation of a spin-off, Joint further development)…
It is a very promising innovative project. Its originality and its market potential are good, the owners developed well within the frame of their financial resources and personal capacities. Their plan about the exploitation of the project is realistic and they have a strong commitment to deal with it as their future business. The European award of the project on the competition of young scientists is a good “trademark” and has a high value on the market promotion. The sales strategy is deliberate and realistic. The next step in development is to improve the formation and design of the product to achieve a more spectacular screen. After this improvement it is wise to obtain some IPR. The proposed option is Special Intellectual Property Protection (SIPP) and a trademark.

The most difficult part is to enter to the market. It has to be fast enough to achieve a good position on worldwide sales. To co-operate with a strong partner – practically a software company – would be the best strategy to achieve this. They would contribute in the further development and finance the marketing activities. A critical factor is the time. This is the reason why I recommend applying for a national fund at the same time to finance the intermediate steps and with the more advanced stage of the project to get a better position for negotiating with the partner.





Decision of evaluation (Please keep only the appropriate)

The R&D has a high potential of exploitation

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