Potential market

SECTION I: The product


The innovation potential of this product is related to:

  • Technology-driven innovation (under the influence of the development of science – the market is not ready for the product)
  • Market-driven innovation (as a result of market surveys, the market expects the product)
  • Replacement of existing product
  • Product related to cost reduction
  • Radical new product
  • Other, what…

The PROGRAMMER OPEN is the result of a new trial Company, it  is a system for controlling, managing and programming of radio transmitters and receivers, all at a distance, remotely, through the use of PC and Smartphone.
The aim is to improve the quality of life, reducing the time for the planning and management of the plants and consequently also the costs. This is a product easy to use and with high security features, designed to satisfy the most demanding and today, thanks to the high level of innovation and development company, is sold at more affordable prices. Another feature that makes this product very attractive on the market is its ability to adapt to all wireless systems in rolling-code, also produced by different companies.
As mentioned above, and for the size and technical characteristics that distinguish the product appears to be innovative than those in commerce in the same industry.


What added value for end-users does the product hold?
• higher quality
• Better technical characteristics
• Other …

The product offers high quality materials and supplied software, it allows for total management and programming of the transmitters and receivers, rolling-code, as well as the records management system, with USB interface connection.
In fact, by the programmer OPEN PLUS you can add, delete, check, enable or disable the codes of operation, the multiple insertion of codes for the security and remote management via PC and / or Smartphone. The programmer OPEN PLUS has been appreciated by the market, as well as for its affordable, even as it adapts itself to all receivers and transmitters rolling code devices manufactured by other companies.


What is the Unique Sales Proposition of the potential product?

As previously said it is a competitive product on the market of reference as the high functional specifications that put it at the top of its class with affordable prices than the competition.

SECTION 2: The Market


What is the target market for the product? Please describe the characteristics of your target market.

X National

X European

X Global

The product was designed for a wide-scale commercialization and internationally.
This is also aided by its ergonomic features, functionality, flexibility, integration with all devices and rolling code receivers and transmitters for its security features and ease of use.


How the product is characterized from the following options? Number of companies producing similar products in the field.

• Base – applied by all companies in the industry

• Leading – applied by a single or limited number of competitive companies

• Key –at a development stage, but has already proven its potential

In our country, many leading companies producing similar products, but innovation is the SEA was to develop and supply the market before the competition, a product with unique technical and functional characteristics, even if based on an existing technology. Nevertheless, thanks to continuous development and research focused on product innovation and implementation procedures are now able to supply internationally a high quality product at an affordable price. All this thanks to the policy of the company that purchased the material follows and manages all stages of the production process with high quality control and high specialization of workers employed.


What type of market demand will be satisfied?

• Existing demand – the market is already developed

• hidden (latent) demand – the market has yet to be developed

The automation market is now very widespread and there are many manufacturers. The reference is tote residential sector, so all components are readily available, usable and affordable. It is therefore a very fierce market, in which the factor predominate is the constant search for innovation, aimed mainly to the development of the quality and efficiency of the product and cost reduction.


What is the current stage of the product’s market life cycle?

• Implementation, implementation in production (leading to a radically new product offers)

• Growth (rapid spread within the industry or outside it)

• maturity (parameters of the technical characteristics of manufactured products reached their maximum, higher-grade products can be manufactured on the basis of technological substitution)

The Programmer / Transmitter OPEN are currently marketed internationally.
Ongoing research in the procedures for implementation, monitoring and certification has now led to a reduction in prices, which has allowed large-scale dissemination of the product by pushing the company to increase production to meet market demand.


Strategic partnerships (existing or potential).

The SEA provides a series of collaborations with other professional companies for research and testing of new products and procedures, aimed primarily at improving the quality of life of people and trying to make the product accessible to everybody.

SECTION 3: The Competition


What is the competition within your target market?

The competitors of the SEA, are many, those leaders in the field and produce similar products marketed around the world, are the Face, Steal Automation, Came, etc.. This is therefore a market where fierce favours those who create and provide a product with high quality technical-functional low price.


What competitive advantages will the introduction of the new product ensue?

• lower prices based on lower production costs

• product differentiation (uniqueness of the product proposal)

The introduction of programmer-transmitter on the market was good because initially it was an innovative product to its technical characteristics, and functional.

This has prompted the company to seek new innovative production procedures, to make the product accessible to a large scale.

Today is a product whose use is required to be constantly increasing.


Potential products relate to the following price range:

• High price range

• Average price range

• Low price range

The programmer and transmitter, despite its high technical-functional characteristics can be seen from the competition, a product that fits into a low-medium price range.


Potential products will be marketed:

• To regulated markets (e.g. heat supply, water supply, universal telecommunication services, agricultural products, fishing industry, architectural services)

• To markets operating on the principle of free negotiation between agents on the market

The product was designed and built for a market of free bargaining, being a product that aims to improve the quality of life.

SECTION 4: Indicators

Estimated cost of the new products 450€ pieces on average
Expected market volume (potential / maximum number of users) 9.500 pieces on average
Expected sales volume 4.275.000,00€
Expected market share of the company (proportion between sales and total company sales in the relevant market) 15-20%


Added-value potential






Size of future market demand






Competitive positioning of the product






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