Potential market

PART B: valorisation plan

SECTION I: The product



The innovation potential of this product is related to:


  • Technology-driven innovation (under the influence of the development of science – the market is not ready for the product)
  • Market-driven innovation (as a result of market surveys, the market expects the product)
  • Replacement of existing product
  • Product related to cost reduction
  • Radical new product
  • Other, what…
REBOOK is an algorithm that addresses the resource reservation problem in a packet switching network. It provides deterministic, fast (real time) dynamic resource allocation and release. Based on a stateful approach, it handles faults and network errors, and recovers from route changes and unexpected flows shutdowns.

The algorithm is not a stand alone product: it is usable in routers which are implemented by electronic equipments.

It is a radical new product, based on technology driven innovation: internet needs a better resources management that can be guaranteed by the use of new instruments, as virtual routers.

REBOOK guarantees also a cost reduction for Internet use, due for a better use of web resources.




What added value for end-users does the product hold?
• higher quality
• Better technical characteristics
• Other …
The REBOOK added value for end-users is the better use of Internet, based on the principle of congestion avoidance rather than congestion control, because the increasing traffic on the web must be managed to avoid congestion charge with resource booking.

This dynamic booking is managed by a commercial memory.



What is the Unique Sales Proposition of the potential product?
REBOOK is an algorithm that could be interesting for all Internet operators as RAI, Telecom etc.



SECTION 2: The Market



What is the target market for the product?

National ¨

European ¨

Global X

Please describe the characteristics of your target market.

The target market for REBOOK is global.

This market is composed both by Internet providers and contents producers and by router producers (small and medium size)




How the product is characterized from the following options? Number of companies producing similar products in the field.

• Base – applied by all companies in the industry

• Leading – applied by a single or limited number of competitive companies

• Key –at a development stage, but has already proven its potential

REBOOK is at development stage.

Its potential is already proven by laboratory tests




What type of market demand will be satisfied?

• Existing demand – the market is already developed

• hidden (latent) demand – the market has yet to be developed

The demand exists because Internet providers have a problem on nodes size, that can be defined OVERPROVIDING: to avoid congestion problems are increased the resources at points that can cause problems.




What is the current stage of the product’s market life cycle?

• Implementation, implementation in production (leading to a radically new product offers)

• Growth (rapid spread within the industry or outside it)

• maturity (parameters of the technical characteristics of manufactured products reached their maximum, higher-grade products can be manufactured on the basis of technological substitution)

REBOOK will reach the development step in next July 2012: an effort of 8 months is envisaged to port the algorythm to a Linux kernel and to validate it in the form of a prototype of software router.


The algorythm has been developd and tested to address the QoS support in packet networks providing a sclable solutions to resorce booking in the routers.




Strategic partnerships (existing or potential).
There is actually a collaboration agreement with a local firm, that is a systems integrator.

In next future it could be interesting to sign a partnership with routers producers to define a standard.



SECTION 3: The Competition



What is the competition within your target market?
In Internet services and equipments sector, competition is very high, but not for REBOOK, that doesn’t have similar products on the market. For this lack of existing competitors, there were some  difficulties for article publication.

The only existing competitors for REBOOK are hardware routers.




What competitive advantages will the introduction of the new product ensue?

• lower prices based on lower production costs

• product differentiation (uniqueness of the product proposal)

The product differentiation of REBOOK is the dynamic web resources booking, because REBOOK is the only algorithm available on the market.




Potential products relate to the following price range:

• High price range

• Average price range

• Low price range

The price range of REBOOK is related to entity of intellectual property costs, because the product is managed by standard memories available on normal commerce.




Potential products will be marketed:

• To regulated markets (e.g. heat supply, water supply, universal telecommunication services, agricultural products, fishing industry, architectural services)

• To markets operating on the principle of free negotiation between agents on the market

REBOOK is oriented to free market, because Internet is based on free negotiation.

The only rules for Internet are RFC (Request For Comment) 2113, that are recommendations for new Internet solutions.



SECTION 4: Indicators


Estimated cost of the new products Not applicable
Expected market volume (potential / maximum number of users) Not applicable
Expected sales volume Not applicable
Expected market share of the company (proportion between sales and total company sales in the relevant market) Not applicable



Please put X as appropriate. 1 2 3 4 5
Added-value potential       X  
Size of future market demand       X  
Competitive positioning of the product       X  


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