Potential market

SECTION I: The product

 

1a The innovation potential of this product is related to:

 

  • Technology-driven innovation (under the influence of the development of science – the market is not ready for the product)
  • Market-driven innovation (as a result of market surveys, the market expects the product)
  • Replacement of existing product
  • Product related to cost reduction
  • Radical new product
  • Other, what…
Note: Select and explain for one of above options or (in case of non relevance) define another. We try to identify why this potential product constitutes an innovation offer
 

  • Market-driven innovation (as a result of market surveys, the market expects the product)

The designed system is required by the law , which makes it obligatory for every company which uses a high dam which can cause flood in the down stetream area to provide an early warning system for the population in the endangered area.

 

 

1b What added value for end-users does the product hold?
• higher quality
• Better technical characteristics
• Other …
Note: Select and explain for one of above options or (in case of non relevance) define another. We try to identify what new this potential product constitutes in accordance to the existing market status.
  • Better technical characteristics of the equipment
  • Lower price of the equipment in regard to the competition
  • Better expertise in design and realization of the A, S & W Systems

1c What is the Unique Sales Proposition of the potential product?
Note: What makes your product unique in marketing terms? This helps your prospects to understand why they should buy from you rather than other existing product options.
 

The unique sales proposition is related to providing the experts to design & develop special,  custom design equipment,  based on international industry standards, dedicated for an application in a special vertical industry sectors (electric power system, water supply and waste water treatment, Irrigation systems, etc. )

 


SECTION 2: The Market

 

2a What is the target market for the product?

National ¨

European ¨

Global ¨

Please describe the characteristics of your target market.

Note: Define the market range, the size of the target market (if possible) in terms of maximum product units
Dominantly national , but the product has its potential for global market.

 

 

 

 

2b How the product is characterized from the following options? Number of companies producing similar products in the field.

• Base – applied by all companies in the industry

• Leading – applied by a single or limited number of competitive companies

• Key –at a development stage, but has already proven its potential

Note:
Leading – applied by a limited number of competitive companies

 

 

 

 

 

2c What type of market demand will be satisfied?

• Existing demand – the market is already developed

• hidden (latent) demand – the market has yet to be developed

Note:
• Existing demand – the market is already developed

 

 

 

 

 

 

2d What is the current stage of the product’s market life cycle?

• Implementation, implementation in production (leading to a radically new product offers)

• Growth (rapid spread within the industry or outside it)

• maturity (parameters of the technical characteristics of manufactured products reached their maximum, higher-grade products can be manufactured on the basis of technological substitution)

Note: At this point we refer to the life cycle of the market related to the product. I.e. a product based on a new technology area (e.g. solar energy cars) is considered to be in the first phase of the life cycle when e.g. a typical TV set is in the maturity phase
 

• Growth (rapid spread within the industry or outside it)

 

2e Strategic partnerships (existing or potential).
Note:
No strategic partners for domestic market. For export, some strategic partners would be appreciated.

 

 

 

 

SECTION 3: The Competition

3a What is the competition within your target market?
Note: Refer to other companies producing the same product
Siemens, Sonnenburg Electronic AG, Hermann AG , Whelan, Voice Federal

 

 

 

 

 

3b What competitive advantages will the introduction of the new product ensue?

• lower prices based on lower production costs

• product differentiation (uniqueness of the product proposal)

Note:
• lower prices based on lower production costs

• product differentiation (uniqueness of the product proposal)

 

 

 

 

3c Potential products relate to the following price range:

• High price range

• Average price range

• Low price range

Note:
• Average price range

 

 

3d Potential products will be marketed:

• To regulated markets (e.g. heat supply, water supply, universal telecommunication services, agricultural products, fishing industry, architectural services)

• To markets operating on the principle of free negotiation between agents on the market

Note:
• To regulated markets (electric power system, water supply systems, chemical industry, Government & municipal institutions.

 

 

 

 

SECTION 4: Indicators

 

Estimated cost of the new products From 10.000 EURO   to 500.000 EURO per system
Expected market volume (potential / maximum number of users) 10 – 30  users
Expected sales volume 200.000 to 2.000.000 EURO
Expected market share of the company (proportion between sales and total company sales in the relevant market) Domestic market (80 – 100%)

Global 2 – 5 %

 

KEYWORDS QUANTITATIVE ASSESSMENT (0-5).

Please encircle as appropriate.

 

 

Added-value potential 1 2 3 4 5 X
Size of future market demand 1 2 3 X
4 5
Competitive positioning of the product 1 2 3 4 X
5

 

Bookmark the permalink. Follow any comments here with the RSS feed for this post. Post a comment or leave a trackback: Trackback URL.

Post a Comment

You must be logged in to post a comment.

Request a proposal

Valorisation Plan Authors

Related Documents

There in no related documents

Visit the other applications of the INTERVALUE Platform: R&D Repository | IP Agreements

© 2009-2010 INTERVALUE Project