PART a: IDENTIFICATION OF R&D Result
PARTEA A: Identificarea rezultatului cercetării-deZvoltării (CD)
· The project team
Echipa proiectului
Advisor’s Name:Nume: | Department of Technologies and MaterialsProject: Seismic analysis of a petrochemistry petroleum coke plant by using the F.E.M. |
Phone:Telefon: | +40.765.490314 |
E-mail: | dumitru.violeta@yahoo.com |
Expecting date of valorization plan submission:Data aşteptată pentru trimiterea planului de valorizare | 17.02.2012 |
· Identification of R&D activity
Identificarea activităţii de cercetare-dezvoltare (CD)
Acronym:Acronim: |
DTM |
Author of the R&D result:Autorul rezultatului CD: | Dr. Eng. Talu Mihai |
Company or University:Companies au universitate: | UNIVERSITY OF CRAIOVA, ROMANIA |
Phone:Telefon: | +40.745.354825 |
E-mail: | mihai_talu@yahoo.com |
Sector:Domeniu: | ENG – Engineering |
Type of the R&D result:Tipul rezultatului CD: | Theoretical Studies |
PART B: valorisation plan
Partea B: Planul de valorizare
SECTION I: The product
SECŢIUNEA I: Produsul
1a |
The innovation potential of this product is related to:
Potenţialul de inovare al acestui produs se referă la:
|
Seismic analysis of a petrochemistry petroleum coke plant by using the F.E.M. is a scientific development. The analysis with the FEM is made using the CosmosFlow 2007 software. |
1b |
What added value for end-users does the product hold? • higher quality • Better technical characteristics • Other …Ce valoare adăugată asigură produsul pentru consumatorii finali? • o calitate mai ridicată • caracteristici tehnice mai bune • Altele … |
The added-value of theoretical and experimental research for end users:
- the solicitation of the interior surface owed the weight the gaseous generated during the technological process between h = 22,5 …27,5 m; - the solicitation of the interior surface owed the weight of the stell 7AlCr130 used to protect the interior wall for the corrosion of sulphur; - the cyclic thermal solicitation of the interior surfaces for the whole ensemble owed the technological process of carbon-producing; - the solicitation of the cylindrical body owed the gravitational attraction. |
1c |
What is the Unique Sales Proposition of the potential product?Care este caracteristica definitorie a produsului care îl diferenţiază şi îl plasează în cadrul preferinţelor consumatorilor?
|
Detailed commentComentariu detaliat
The result of research is complex, with many scientific, technical and economic objectives, in accordance with strategies of European research programs. This makes the connection with other interdisciplinary fields, making possible high technology achievements. The research results are promoting seismic analysis of coking chambers for oil products processing, as a aresult, reliability, better quality for environment and life. |
SECTION 2: The Market
SECŢIUNEA 2: Piaţa
2a |
What is the target market for the product? National ¨
European ¨ Global ¨ Please describe the characteristics of your target market. Care este piaţa ţintă pentru produs? Naţională þ Europeană þ Globală þ Vă rugăm să descrieţi caracteristicile pieţei ţintă |
Select and commentSelectaţi şi comentaţi
The target market is oriented towards diversity, variety, change and constant innovation. User requirements change deeply and quickly. So, this diversity must flow out of product offerings. The target groups are:
|
2b |
How the product is characterized from the following options? Number of companies producing similar products in the field.• Base – applied by all companies in the industry
• Leading – applied by a single or limited number of competitive companies • Key –at a development stage, but has already proven its potential Cum poate fi caracterizat produsul de următoarele opţiuni? Numărul companiilor producătoare de produse similare în domeniu. • De bază – folosit de toate companiile din industria respectivă • Leading – folosit de o singură companie sau de un număr limitat de companii competitive • Cheie – pentru o etapă de dezvoltare, dar şi-a dovedit deja potenţialul |
Detailed commentComentariu detaliat
The evaluated analysis is a product used by a limited number of competitive companies. |
2c |
What type of market demand will be satisfied?• Existing demand – the market is already developed
• Hidden (latent) demand – the market has yet to be developed Ce tip de cerere de piaţă poate fi satisfăcută? • Cerere existentă – piaţa este deja dezvoltată • Cerere ascunsă (latentă)- piaţa urmează să fie dezvoltată |
Detailed commentCometariu detaliat
Seismic analysis of a petrochemistry petroleum coke plant by using the F.E.M. can satisfy a market demand that is going to be developed. |
2d |
What is the current stage of the product’s market life cycle?• Implementation, implementation in production (leading to a radically new product offers)
• Growth (rapid spread within the industry or outside it) • maturity (parameters of the technical characteristics of manufactured products reached their maximum, higher-grade products can be manufactured on the basis of technological substitution) Care este stadiul actual al ciclului de viaţă pe piaţă al produsului? • Implementare, implementare în producţie (care conduce la o ofertă radicală a unui nou produs) • Creştere (extindere rapidă în cadrul industriei şi în afara ei) • Maturitate (parametrii caracteristicilor tehnice ale produselor ating maximul, prousele de înalt nivel pot fi produse pe baza substituţiei technologice) |
Detailed commentComentariu detaliat
The current stage of the lifecycle of oil coking chamber is developing (rapidly expanding in the industry and outside it). |
2e |
Strategic partnerships (existing or potential).Parteneriat strategic (existent sau potenţial). |
Detailed commentComentariu detaliat
Currently, there isn’t any strategic partner to promote this new product to market. |
SECTION 3: The Competition
Secţiunea 3: Competiţia
3a |
What is the competition within your target market?Care este competiţia în cadrul pieţei ţintă? |
Detailed commentComentariu detaliat
Competition in the target market, provide several advantages such as: The target market is developed and many manufacturing companies are operating in petroleum processing facilities. The research result came as a necessity for seismic analysis of oil coking chambers. Cecetarii result came as a necessity for seismic analysis of oil coking chambers.
|
3b |
What competitive advantages will the introduction of the new product ensure?• lower prices based on lower production costs
• product differentiation (uniqueness of the product proposal) Ce avantaje competitive va asigura introducerea noului produs? • preţuri mai mici bazate pe costuri de producţie reduse • diferenţierea produselor (unicitatea produsului propus) |
Detailed commentComentariu detaliat
Competitive advantages are briefly presented as follows: - The analysis with the Finite Element Method provides the spatial fieldsof deformations and stresses with high accuracy in optimum time.
- The maximal value of the resultant deformation are equel with Urez = 25,35 mm. - The rezultant of stress on joint between the cylindrical body and the taper bottom have a maximum value equal with σrez ≤ 76,63 daN/mm2. - The maximum effective values of stress are under admissble limit σadm/100000 cycles = 95 daN/mm2 coresponding to values give by Romania Standard STAS 2883/3-88 for alloy steel 16Mo5b which are used to build the plant structure. The numerical results obtained in this study are commonly used in engineering practice to design optimal spatial structure of coking chambers of oil or to predict and verify the effective efforts of the structure. |
3c |
Potential products relate to the following price range:• High price range
• Average price range • Low price range Produsele potenţiale se încadrează în următoarele categorii de preţuri: • Preţuri ridicate • Preţuri medii • Preţuri reduse |
Detailed commentComentariu detaliat
Both funding and running of the other marketing strategies are depending on the price choice, as well as profitability and overall business activity. |
3d |
Potential products will be marketed:• To regulated markets (e.g. heat supply, water supply, universal telecommunication services, agricultural products, fishing industry, architectural services)
• To markets operating on the principle of free negotiation between agents on the market
Produsul potenţial va fi promovat: • pe pieţele reglementate (de ex. servicii de telecomunicaţii universale, produse agricole, industria pescuitului, servicii de arhitectură, furnizare de apă, etc. ) • pe pieţe care operează pe principiul unei negocieri libere între agenţii de pe piaţă |
Detailed commentComentariu detaliat
To promote the product, an appropriate strategy is required to be applied in the field of marketing. In this respect, it is recommended the strategy to attract end users, using advertising widely. The method of combining advertising with sales promotion could also ensure customer loyalty. Product life cycle is changing the promotion place and tools. Thus, during the assimilation stage of a new product, it is required to send messages to spread the product features to inform potential buyers. In the expansion phase, sales promotion is required. |
SECTION 4: Indicators
Secţiunea 4: Indicatori
Estimated cost of the new productsCosturile estimate ale noului produs |
3500 Euro/unit |
Expected market volume (potential / maximum number of users)Volumul estimat al pieţei (număr potenţial/ maxim de consumatori) |
1 unit |
Expected sales volumeVolumul aşteptat al vânzărilor |
3500 Euro |
Expected market share of the company (proportion between sales and total company sales in the relevant market)Segmentul de piaţă aşteptat al companiei (proporţia între vânzări şi totalul vânzărilor companiei pe piaţa relevantă) |
% |
KEYWORDS QUANTITATIVE ASSESSMENT (0-5).
Evaluarea cantitativă (0-5)
Please put X as appropriate.
Vă rugăm să marcaţi cu X punctajul considerat corespunzător.
1 | 2 | 3 | 4 | 5 | |
Added-value potentialPotenţialul de valoare adăugată | X | ||||
Size of future market demandMărimea cererii viitoare pe piaţă | X | ||||
Competitive positioning of the productPoziţionarea competitivă a produsului | X |
We agree that all informations contained in this form to be made public in the project „Inter-regional cooperation for valorization of research results – INTERVALUE”, by publication on the project website: http://www.urenio.org/intervalue/.
Suntem de acord ca informaţiile cuprinse în acest formular să fie făcute publice în cadrul proiectului „Inter-regional cooperation for valorization of research results – INTERVALUE”, prin publicarea lor pe site-ul proiectului, la adresa: http://www.urenio.org/intervalue/.