1a

• Technology-driven innovation (under the influence of the development of science – the market is not ready for the product)
• Market-driven innovation (as a result of market surveys, the market expects the product)
• Replacement of existing product
• Product related to cost reduction
• Radical new product
• Other, what…

Potenţialul de inovare al acestui produs se referă la:

• Inovare tehnologică (sub influenţa dezvoltării ştiinţei – piaţa nu este pregătită pentru produs)
• Inovare de piaţă (ca rezultat al sondajelor, piaţa aşteaptă produsul)
• Înlocuirea unui produs existent
• Produs care vizează reducerea costurilor
• Un produs radical nou
• Altele

1b

- the solicitation of the interior surface owed the weight the gaseous generated during the technological process between h = 22,5 …27,5 m;

- the solicitation of the interior surface owed the weight of the stell 7AlCr130 used to protect the interior wall for the corrosion of sulphur;

- the cyclic thermal solicitation of the interior surfaces for the whole ensemble owed the technological process of carbon-producing;

- the solicitation of the cylindrical body owed the gravitational attraction.

1c

The result of research is complex, with many scientific, technical and economic objectives, in accordance with strategies of European research programs. This makes the connection with other interdisciplinary fields, making possible high technology achievements.

The research results are promoting seismic analysis of coking chambers for oil products processing, as a aresult, reliability, better quality for environment and life.

2a

European ¨

Global ¨

Please describe the characteristics of your target market.

Care este piaţa ţintă pentru produs?

Naţională þ

Europeană þ

Globală þ

Vă rugăm să descrieţi caracteristicile pieţei ţintă

The target market is oriented towards diversity, variety, change and constant innovation. User requirements change deeply and quickly. So, this diversity must flow out of product offerings.

The target groups are:
1. operators in the petroleum industry, and chemical and petro-chemical;
2. educational and research institutions (educational).

2b

• Leading – applied by a single or limited number of competitive companies

• Key –at a development stage, but has already proven its potential

Cum poate fi caracterizat produsul de următoarele opţiuni? Numărul companiilor producătoare de produse  similare în domeniu.

• De bază –  folosit de toate companiile din industria respectivă

• Leading – folosit de o singură companie sau de un număr limitat de companii competitive

• Cheie – pentru o etapă de dezvoltare, dar şi-a dovedit deja potenţialul

The evaluated analysis is a product used by a limited number of competitive companies.

2c

• Hidden (latent) demand – the market has yet to be developed

Ce tip de cerere de piaţă  poate fi satisfăcută?

• Cerere existentă – piaţa este deja dezvoltată

• Cerere ascunsă (latentă)- piaţa urmează să fie dezvoltată

Seismic analysis of a petrochemistry petroleum coke plant by using the F.E.M.  can satisfy a market demand that is going to be developed.

2d

• Growth (rapid spread within the industry or outside it)

• maturity (parameters of the technical characteristics of manufactured products reached their maximum, higher-grade products can be manufactured on the basis of technological substitution)

Care este stadiul actual al ciclului de viaţă pe piaţă al produsului?

• Implementare, implementare în producţie (care conduce la o ofertă radicală a unui nou produs)

• Creştere (extindere rapidă în cadrul industriei şi în afara ei)

• Maturitate (parametrii caracteristicilor tehnice ale produselor ating maximul, prousele de înalt nivel pot fi produse pe baza substituţiei  technologice)

The current stage of the lifecycle of oil coking chamber is developing (rapidly expanding in the industry and outside it).

2e

Currently, there isn’t  any strategic partner to promote this new product to market.

3a

Competition in the target market, provide several advantages such as:
- Competition encourages technical, economic and managerial innovation, with profitable   implications on long-term costs;
- Competitive market provides consumers a wide range of products and services of superior quality;

The target market is developed and many manufacturing companies are operating in petroleum processing facilities.

The research result came as a necessity for seismic analysis of oil coking chambers.

Cecetarii result came as a necessity for seismic analysis of oil coking chambers.

3b

• product differentiation (uniqueness of the product proposal)

Ce avantaje competitive va asigura introducerea noului produs?

• preţuri mai mici bazate pe costuri de producţie reduse

• diferenţierea produselor (unicitatea produsului propus)

Competitive advantages are briefly presented as follows:

- The analysis with the Finite Element Method provides the spatial fieldsof deformations and stresses with high accuracy in optimum time.

- The maximal value of the resultant deformation are equel with Urez = 25,35 mm.

- The rezultant of stress on joint between the cylindrical body and the taper bottom have a maximum value equal with σ_rez ≤ 76,63 daN/mm².

- The maximum effective values of stress are under admissble limit σ_adm/100000 cycles = 95 daN/mm² coresponding to values give by Romania Standard STAS 2883/3-88 for alloy steel 16Mo5b which are used to build the plant structure.

The numerical results obtained in this study are commonly used in engineering practice to design optimal spatial structure of coking chambers of oil or to predict and verify the effective efforts of the structure.
This method enables a detailed study on the areas with extremely high precision and therefore is a useful tool in design system.
Also, the novelty and originality of the new product is a competitive advantage over other similar products.

3c

• Average price range

• Low price range

Produsele potenţiale se încadrează în următoarele categorii de preţuri:

• Preţuri ridicate

• Preţuri medii

• Preţuri reduse

Both funding and running of the other marketing strategies are depending on the price choice, as well as profitability and overall business activity.
Economic sizing was based on information related to the cost standards of the product.
The product falls within the medium price class.

3d

• To markets operating on the principle of free negotiation between agents on the market

Produsul potenţial va fi promovat:

• pe pieţele reglementate (de ex. servicii de telecomunicaţii universale, produse agricole, industria pescuitului, servicii de arhitectură, furnizare de apă, etc. )

• pe pieţe care operează pe principiul unei negocieri libere între agenţii de pe piaţă

To promote the product, an appropriate strategy is required to be applied in the field of marketing. In this respect, it is recommended the strategy to attract end users, using advertising widely.

The method of combining advertising with sales promotion could also ensure customer loyalty. Product life cycle is changing the promotion place and tools. Thus, during the assimilation stage of a new product, it is required to send messages to spread the product features to inform potential buyers. In the expansion phase, sales promotion is required.
Sales promotion aims clear and concise goals regarding the practical implementation of the product.