Potential market

PART a: IDENTIFICATION OF R&D Result

PARTEA A: Identificarea rezultatului cercetării-deZvoltării (CD)

·         The project team

Echipa proiectului

Advisor’s Name:Nume: Department of Technologies and MaterialsProject: Seismic analysis of a petrochemistry petroleum coke plant by using the F.E.M.
Phone:Telefon:  +40.765.490314
E-mail: dumitru.violeta@yahoo.com 
Expecting date of valorization plan submission:Data aşteptată pentru trimiterea planului de valorizare  17.02.2012

·         Identification of R&D activity

Identificarea activităţii de cercetare-dezvoltare (CD)

Acronym:Acronim:

DTM

Author of the R&D result:Autorul rezultatului CD:  Dr. Eng. Talu Mihai
Company or University:Companies au universitate:  UNIVERSITY OF  CRAIOVA, ROMANIA 
Phone:Telefon:  +40.745.354825
E-mail:  mihai_talu@yahoo.com
Sector:Domeniu:  ENG – Engineering
Type of the R&D result:Tipul rezultatului CD:  Theoretical Studies

 

PART B: valorisation plan

Partea B: Planul de valorizare

SECTION I: The product

SECŢIUNEA I: Produsul

 

1a

The innovation potential of this product is related to:

  • Technology-driven innovation (under the influence of the development of science – the market is not ready for the product)
  • Market-driven innovation (as a result of market surveys, the market expects the product)
  • Replacement of existing product
  • Product related to cost reduction
  • Radical new product
  • Other, what…

 

Potenţialul de inovare al acestui produs se referă la:

  • Inovare tehnologică (sub influenţa dezvoltării ştiinţei piaţa nu este pregătită pentru produs)
  • Inovare de piaţă (ca rezultat al sondajelor, piaţa aşteaptă produsul)
  • Înlocuirea unui produs existent
  • Produs care vizează reducerea costurilor
  • Un produs radical nou
  • Altele
Seismic analysis of a petrochemistry petroleum coke plant by using the F.E.M. is a scientific development. The analysis with the FEM is made using the CosmosFlow 2007 software.

 

 

 

1b

What added value for end-users does the product hold?
• higher quality
• Better technical characteristics
• Other …Ce valoare adăugată asigură produsul pentru consumatorii finali?
o calitate mai ridicată
caracteristici tehnice mai bune
Altele
The added-value of theoretical and experimental research for end users:

- the solicitation of the interior surface owed the weight the gaseous generated during the technological process between h = 22,5 …27,5 m;

- the solicitation of the interior surface owed the weight of the stell 7AlCr130 used to protect the interior wall for the corrosion of sulphur;

- the cyclic thermal solicitation of the interior surfaces for the whole ensemble owed the technological process of carbon-producing;

- the solicitation of the cylindrical body owed the gravitational attraction.

 

 

 

1c

What is the Unique Sales Proposition of the potential product?Care este caracteristica definitorie a produsului care îl diferenţiază şi îl plasează în cadrul preferinţelor consumatorilor?

 

Detailed commentComentariu detaliat

The result of research is complex, with many scientific, technical and economic objectives, in accordance with strategies of European research programs. This makes the connection with other interdisciplinary fields, making possible high technology achievements.

The research results are promoting seismic analysis of coking chambers for oil products processing, as a aresult, reliability, better quality for environment and life.

 

SECTION 2: The Market

SECŢIUNEA 2: Piaţa

 

 

2a

What is the target market for the product? National ¨

European ¨

Global ¨

Please describe the characteristics of your target market.

Care este piaţa ţintă pentru produs?

Naţională þ

Europeană þ

Globală þ

Vă rugăm să descrieţi caracteristicile pieţei ţintă

Select and commentSelectaţi şi comentaţi

 

The target market is oriented towards diversity, variety, change and constant innovation. User requirements change deeply and quickly. So, this diversity must flow out of product offerings.

The target groups are:
1. operators in the petroleum industry, and chemical and petro-chemical;
2. educational and research institutions (educational).

 

 

 

 

2b

How the product is characterized from the following options? Number of companies producing similar products in the field.• Base – applied by all companies in the industry

• Leading – applied by a single or limited number of competitive companies

• Key –at a development stage, but has already proven its potential

Cum poate fi caracterizat produsul de următoarele opţiuni? Numărul companiilor producătoare de produse  similare în domeniu.

• De bază –  folosit de toate companiile din industria respectivă

• Leading – folosit de o singură companie sau de un număr limitat de companii competitive

• Cheie – pentru o etapă de dezvoltare, dar şi-a dovedit deja potenţialul

Detailed commentComentariu detaliat

 

The evaluated analysis is a product used by a limited number of competitive companies.

 

 

 

2c

What type of market demand will be satisfied?• Existing demand – the market is already developed

• Hidden (latent) demand – the market has yet to be developed

Ce tip de cerere de piaţă  poate fi satisfăcută?

• Cerere existentă – piaţa este deja dezvoltată

• Cerere ascunsă (latentă)- piaţa urmează să fie dezvoltată

Detailed commentCometariu detaliat

Seismic analysis of a petrochemistry petroleum coke plant by using the F.E.M.  can satisfy a market demand that is going to be developed.

 

 

 

2d

What is the current stage of the product’s market life cycle?• Implementation, implementation in production (leading to a radically new product offers)

• Growth (rapid spread within the industry or outside it)

• maturity (parameters of the technical characteristics of manufactured products reached their maximum, higher-grade products can be manufactured on the basis of technological substitution)

Care este stadiul actual al ciclului de viaţă pe piaţă al produsului?

• Implementare, implementare în producţie (care conduce la o ofertă radicală a unui nou produs)

• Creştere (extindere rapidă în cadrul industriei şi în afara ei)

• Maturitate (parametrii caracteristicilor tehnice ale produselor ating maximul, prousele de înalt nivel pot fi produse pe baza substituţiei  technologice)

Detailed commentComentariu detaliat

The current stage of the lifecycle of oil coking chamber is developing (rapidly expanding in the industry and outside it).

 

 

2e

Strategic partnerships (existing or potential).Parteneriat strategic (existent sau potenţial).
Detailed commentComentariu detaliat

Currently, there isn’t  any strategic partner to promote this new product to market.

 

SECTION 3: The Competition

Secţiunea 3: Competiţia

 

3a

What is the competition within your target market?Care este competiţia în cadrul pieţei ţintă?
Detailed commentComentariu detaliat

 

Competition in the target market, provide several advantages such as:
- Competition encourages technical, economic and managerial innovation, with profitable   implications on long-term costs;
- Competitive market provides consumers a wide range of products and services of superior quality;

The target market is developed and many manufacturing companies are operating in petroleum processing facilities.

The research result came as a necessity for seismic analysis of oil coking chambers.

Cecetarii result came as a necessity for seismic analysis of oil coking chambers.

 

 

 

3b

What competitive advantages will the introduction of the new product ensure?• lower prices based on lower production costs

• product differentiation (uniqueness of the product proposal)

Ce avantaje competitive va asigura introducerea noului produs?

• preţuri mai mici bazate pe costuri de producţie reduse

• diferenţierea produselor (unicitatea produsului propus)

Detailed commentComentariu detaliat

Competitive advantages are briefly presented as follows:

- The analysis with the Finite Element Method provides the spatial fieldsof deformations and stresses with high accuracy in optimum time.

 

- The maximal value of the resultant deformation are equel with Urez = 25,35 mm.

- The rezultant of stress on joint between the cylindrical body and the taper bottom have a maximum value equal with σrez ≤ 76,63 daN/mm2.

- The maximum effective values of stress are under admissble limit σadm/100000 cycles = 95 daN/mm2 coresponding to values give by Romania Standard STAS 2883/3-88 for alloy steel 16Mo5b which are used to build the plant structure.

The numerical results obtained in this study are commonly used in engineering practice to design optimal spatial structure of coking chambers of oil or to predict and verify the effective efforts of the structure.
This method enables a detailed study on the areas with extremely high precision and therefore is a useful tool in design system.
Also, the novelty and originality of the new product is a competitive advantage over other similar products.

 

3c

Potential products relate to the following price range:• High price range

• Average price range

• Low price range

Produsele potenţiale se încadrează în următoarele categorii de preţuri:

• Preţuri ridicate

• Preţuri medii

• Preţuri reduse

Detailed commentComentariu detaliat

Both funding and running of the other marketing strategies are depending on the price choice, as well as profitability and overall business activity.
Economic sizing was based on information related to the cost standards of the product.
The product falls within the medium price class.

 

3d

Potential products will be marketed:• To regulated markets (e.g. heat supply, water supply, universal telecommunication services, agricultural products, fishing industry, architectural services)

• To markets operating on the principle of free negotiation between agents on the market

 

Produsul potenţial va fi promovat:

• pe pieţele reglementate (de ex. servicii de telecomunicaţii universale, produse agricole, industria pescuitului, servicii de arhitectură, furnizare de apă, etc. )

• pe pieţe care operează pe principiul unei negocieri libere între agenţii de pe piaţă

Detailed commentComentariu detaliat

To promote the product, an appropriate strategy is required to be applied in the field of marketing. In this respect, it is recommended the strategy to attract end users, using advertising widely.

The method of combining advertising with sales promotion could also ensure customer loyalty. Product life cycle is changing the promotion place and tools. Thus, during the assimilation stage of a new product, it is required to send messages to spread the product features to inform potential buyers. In the expansion phase, sales promotion is required.
Sales promotion aims clear and concise goals regarding the practical implementation of the product.

SECTION 4: Indicators

Secţiunea 4: Indicatori

 

Estimated cost of the new productsCosturile estimate ale noului produs

3500 Euro/unit

Expected market volume (potential / maximum number of users)Volumul estimat al pieţei (număr potenţial/ maxim de consumatori)

1 unit

Expected sales volumeVolumul aşteptat al vânzărilor

3500 Euro

Expected market share of the company (proportion between sales and total company sales in the relevant market)Segmentul de piaţă aşteptat al companiei (proporţia între vânzări şi totalul vânzărilor companiei pe piaţa relevantă)

 %

KEYWORDS QUANTITATIVE ASSESSMENT (0-5).

Evaluarea cantitativă (0-5)

 

Please put X as appropriate.

Vă rugăm să marcaţi cu X  punctajul considerat corespunzător.

 

 

1 2 3 4 5
Added-value potentialPotenţialul de valoare adăugată X
Size of future market demandMărimea cererii viitoare pe piaţă X
Competitive positioning of the productPoziţionarea competitivă a produsului X

 


We agree that all informations contained in this form to be made public in the project „Inter-regional cooperation for valorization of research results – INTERVALUE”, by publication on the project website: http://www.urenio.org/intervalue/.

Suntem de acord ca informaţiile cuprinse în acest formular să fie făcute publice în cadrul proiectului „Inter-regional cooperation for valorization of research results – INTERVALUE”, prin publicarea lor pe site-ul proiectului, la adresa: http://www.urenio.org/intervalue/.

 

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