Potential market

SECTION I: The product


The innovation potential of this product is related to:

  • Technology-driven innovation (under the influence of the development of science – the market is not ready for the product)
  • Market-driven innovation (as a result of market surveys, the market expects the product)
  • Replacement of existing product
  • Product related to cost reduction
  • Radical new product
  • Other, what…

The project aims to introduce innovative technology both in terms of functional and typological methodology, to give companies the ability to store and organize documents according to the needs and priorities to be met.


What added value for end-users does the product hold?
• higher quality
• Better technical characteristics
• Other …
• Improved quality of service;
• Immediacy of information;
• Tracking data and procedures from the beneficiaries;
• Availability of data across multiple devices;
• Increased interaction.


What is the Unique Sales Proposition of the potential product?

The result of project will be computer-type technology so the sales forecast is the same through a license or a transfer of innovation with OS.

SECTION 2: The Market


What is the target market for the product? Please describe the characteristics of your target market.

X  National



This is a project created to meet the needs of businesses nationally, but is easily  adaptable  to international level.
Specifically, the project is aimed mainly at:
• public and private universities;
• University telemetric.


How the product is characterized from the following options? Number of companies producing similar products in the field.

• Base – applied by all companies in the industry

• Leading – applied by a single or limited number of competitive companies

• Key –at a development stage, but has already proven its potential

Key – in development, but its potential has already been proven


What type of market demand will be satisfied?

• Existing demand – the market is already developed

• hidden (latent) demand – the market has yet to be developed

The project is part of a range of existing market and not yet definitively developed in this direction.


What is the current stage of the product’s market life cycle?

• Implementation, implementation in production (leading to a radically new product offers)

• Growth (rapid spread within the industry or outside it)

• maturity (parameters of the technical characteristics of manufactured products reached their maximum, higher-grade products can be manufactured on the basis of technological substitution)

Currently, the product has completed its deployment into production and entered the growth phase.


Strategic partnerships (existing or potential).
CINECA – KION (to activate);
University telematics L. da Vinci (existing).

SECTION 3: The Competition


What is the competition within your target market?
The competition is represented by companies that develop  ICT  applications  for  employment centre.


What competitive advantages will the introduction of the new product ensue?

• lower prices based on lower production costs

• product differentiation (uniqueness of the product proposal)

• Product differentiation with respect to industry standards;
• Introduction of web 2.0 functionality to the user;
• Introduction of sync functionality between the application and the database of national labour exchange


Potential products relate to the following price range:

• High price range

• Average price range

• Low price range

Being a computer program product for managing documents via the web, the product fits into market with average cost of sale.


Potential products will be marketed:

• To regulated markets (e.g. heat supply, water supply, universal telecommunication services, agricultural products, fishing industry, architectural services)

• To markets operating on the principle of free negotiation between agents on the market

Markets that operate with the principles of free negotiation between agents

SECTION 4: Indicators

Estimated cost of the new products € 20.000 license
Expected market volume (potential / maximum number of users) 30 installations
Expected sales volume >10 installations
Expected market share of the company (proportion between sales and total company sales in the relevant market) 10%


Added-value potential






Size of future market demand






Competitive positioning of the product






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