Potential market

PART a: IDENTIFICATION OF R&D Result

PARTEA A: Identificarea rezultatului cercetării-deZvoltării (CD)

·         The project team

Echipa proiectului

Advisor’s Name:Nume: Department of Technologies and MaterialsProject: The simulation of the measurement process for a complex part on a coordinate measuring machine
Phone:Telefon:  +40.723. 163396
E-mail: dumitrudc10@yahoo.com 
Expecting date of valorization plan submission:Data aşteptată pentru trimiterea planului de valorizare  27.01.2012

·         Identification of R&D activity

Identificarea activităţii de cercetare-dezvoltare (CD)

Acronym:Acronim:

DTM

Author of the R&D result:Autorul rezultatului CD:  Dr. Eng. Gherghina George
Company or University:Companies au universitate:  UNIVERSITY OF  CRAIOVA, ROMANIA 
Phone:Telefon:  +40.745.505251
E-mail:  gherghinag@yahoo.com
Sector:Domeniu:  ENG – Engineering
Type of the R&D result:Tipul rezultatului CD:   Software product

 

 

 

 

PART B: valorisation plan

Partea B: Planul de valorizare

SECTION I: The product

SECŢIUNEA I: Produsul

 

1a

The innovation potential of this product is related to:

  • Technology-driven innovation (under the influence of the development of science – the market is not ready for the product)
  • Market-driven innovation (as a result of market surveys, the market expects the product)
  • Replacement of existing product
  • Product related to cost reduction
  • Radical new product
  • Other, what…

 

Potenţialul de inovare al acestui produs se referă la:

  • Inovare tehnologică (sub influenţa dezvoltării ştiinţei piaţa nu este pregătită pentru produs)
  • Inovare de piaţă (ca rezultat al sondajelor, piaţa aşteaptă produsul)
  • Înlocuirea unui produs existent
  • Produs care vizează reducerea costurilor
  • Un produs radical nou
  • Altele
The product tested and evaluated, “The Simulation of the Measurement Process for a Complex Piece on the Coordinate measuring machine” is aiming at automatically generating a computer program.
Thus, several constructive and loading variants can be studied.

 

 

 

1b

What added value for end-users does the product hold?
• higher quality
• Better technical characteristics
• Other …Ce valoare adăugată asigură produsul pentru consumatorii finali?
o calitate mai ridicată
caracteristici tehnice mai bune
Altele
Value-added of software product for end users:- developing a useful tool for „The Simulation of the Measurement Process for a  Complex Piece on the Coordinate measuring machine”

- simulation method presented gives information about the control possibilities of pieces which will be measured, permitting yet from the design phase the establishment of the adequate measuring strategy which has an essential role in the determination of the measuring accuracy.

- the final optimal solution fully reflects the innovative concept of the product

 

 

 

1c

What is the Unique Sales Proposition of the potential product?Care este caracteristica definitorie a produsului care îl diferenţiază şi îl plasează în cadrul preferinţelor consumatorilor?

 

Detailed commentComentariu detaliat

 

The whole modeling program is open permitting the intervention on data for the modification after wish of some constructive values for the model.

 

SECTION 2: The Market

SECŢIUNEA 2: Piaţa

 

 

2a

What is the target market for the product? National ¨

European ¨

Global ¨

Please describe the characteristics of your target market.

Care este piaţa ţintă pentru produs?

Naţională þ

Europeană þ

Globală þ

Vă rugăm să descrieţi caracteristicile pieţei ţintă

Select and commentSelectaţi şi comentaţi

 

The target market is oriented towards diversity, variety, change and constant innovation. User requirements do change deeply and quickly. So, diversity must flow of product offerings.

The product addresses a broad range of users within domestic market area, but it can be designed also for foreign markets (Europe, world). The target groups are:
1. operators of the machinery building industry;
2. educational and research institutions (educational).

 

 

2b

How the product is characterized from the following options? Number of companies producing similar products in the field.• Base – applied by all companies in the industry

• Leading – applied by a single or limited number of competitive companies

• Key –at a development stage, but has already proven its potential

 

Cum poate fi caracterizat produsul de următoarele opţiuni? Numărul companiilor producătoare de produse  similare în domeniu.

• De bază –  folosit de toate companiile din industria respectivă

• Leading – folosit de o singură companie sau de un număr limitat de companii competitive

• Cheie – pentru o etapă de dezvoltare, dar şi-a dovedit deja potenţialul

Detailed commentComentariu detaliat

 

Evaluated is a leading software product used by a few companies and the competitive companies in the machinery industry.

 

 

2c

What type of market demand will be satisfied?• Existing demand – the market is already developed

• Hidden (latent) demand – the market has yet to be developed

Ce tip de cerere de piaţă  poate fi satisfăcută?

• Cerere existentă – piaţa este deja dezvoltată

• Cerere ascunsă (latentă)- piaţa urmează să fie dezvoltată

Detailed commentCometariu detaliat

The Software “The Simulation of the Measurement Process for Complex Piece of Coordinate Measuring Machine on the” can satisfy market demand on a hidden (latent) market to be developed, but also on the existing one (the market is already developed).

 

 

 

2d

What is the current stage of the product’s market life cycle?• Implementation, implementation in production (leading to a radically new product offers)

• Growth (rapid spread within the industry or outside it)

• maturity (parameters of the technical characteristics of manufactured products reached their maximum, higher-grade products can be manufactured on the basis of technological substitution)

 

Care este stadiul actual al ciclului de viaţă pe piaţă al produsului?

• Implementare, implementare în producţie (care conduce la o ofertă radicală a unui nou produs)

• Creştere (extindere rapidă în cadrul industriei şi în afara ei)

• Maturitate (parametrii caracteristicilor tehnice ale produselor ating maximul, prousele de înalt nivel pot fi produse pe baza substituţiei  technologice)

Detailed commentComentariu detaliat

The current status of the software system life-cycle evaluated is growth (rapid expansion within the industry and outside it).

 

 

2e

Strategic partnerships (existing or potential).Parteneriat strategic (existent sau potenţial).
Detailed commentComentariu detaliat

Currently, there isn’t any strategic partner to promote this new software on the market.

 

SECTION 3: The Competition

Secţiunea 3: Competiţia

 

3a

What is the competition within your target market?Care este competiţia în cadrul pieţei ţintă?
Detailed commentComentariu detaliat

 

Competition within the target market provides several advantages such as:
- Competition encourages technical, economic and managerial innovation with implications on long-term costs;
- Competitive market provides consumers a wide range of products and services of superior quality;
On domestic market there is no direct competitor that produces software for “The Simulation of the Measurement Process for a  Complex Piece on the Coordinate measuring machine”.

 

 

3b

What competitive advantages will the introduction of the new product ensure?• lower prices based on lower production costs

• product differentiation (uniqueness of the product proposal)

Ce avantaje competitive va asigura introducerea noului produs?

• preţuri mai mici bazate pe costuri de producţie reduse

• diferenţierea produselor (unicitatea produsului propus)

Detailed commentComentariu detaliat

Competitive advantages:
- Removal of physical prototype;
- Reduce the costs of execution;
- Increasing product quality;
- Reduce the product launch cycle.
- Quality of products is a priority;
- Economic effects correlated with  efforts to eliminate risk.
Also, the novelty and originality of the new product represents a competitive advantage over similar products.

 

3c

Potential products relate to the following price range:• High price range

• Average price range

• Low price range

 

Produsele potenţiale se încadrează în următoarele categorii de preţuri:

• Preţuri ridicate

• Preţuri medii

• Preţuri reduse

Detailed commentComentariu detaliat

Funding and running of marketing strategies depend on price choice, as well as on profitability and overall business activity.
Economic sizing was based on information on the product’s cost standards.
The product falls within the medium prices class.

 

3d

Potential products will be marketed:• To regulated markets (e.g. heat supply, water supply, universal telecommunication services, agricultural products, fishing industry, architectural services)

• To markets operating on the principle of free negotiation between agents on the market

 

Produsul potenţial va fi promovat:

• pe pieţele reglementate (de ex. servicii de telecomunicaţii universale, produse agricole, industria pescuitului, servicii de arhitectură, furnizare de apă, etc. )

• pe pieţe care operează pe principiul unei negocieri libere între agenţii de pe piaţă

Detailed commentComentariu detaliat

 

Potential product will be promoted on regulated markets of software products for machinery building.

The objective of the entire promotion campaign is to expand the audience, a leading product position in terms of brand, to raise connection with community, through leaflets, brochures, information labels.

SECTION 4: Indicators

Secţiunea 4: Indicatori

 

Estimated cost of the new productsCosturile estimate ale noului produs

3500 Euro/unit

Expected market volume (potential / maximum number of users)Volumul estimat al pieţei (număr potenţial/ maxim de consumatori)

1 unit

Expected sales volumeVolumul aşteptat al vânzărilor

3500 Euro

Expected market share of the company (proportion between sales and total company sales in the relevant market)Segmentul de piaţă aşteptat al companiei (proporţia între vânzări şi totalul vânzărilor companiei pe piaţa relevantă)

 %

 

KEYWORDS QUANTITATIVE ASSESSMENT (0-5).

Evaluarea cantitativă (0-5)

 

Please put X as appropriate.

Vă rugăm să marcaţi cu X  punctajul considerat corespunzător.

 

 

1 2 3 4 5
Added-value potentialPotenţialul de valoare adăugată X
Size of future market demandMărimea cererii viitoare pe piaţă X
Competitive positioning of the productPoziţionarea competitivă a produsului X

 


We agree that all informations contained in this form to be made public in the project „Inter-regional cooperation for valorization of research results – INTERVALUE”, by publication on the project website: http://www.urenio.org/intervalue/.

Suntem de acord ca informaţiile cuprinse în acest formular să fie făcute publice în cadrul proiectului „Inter-regional cooperation for valorization of research results – INTERVALUE”, prin publicarea lor pe site-ul proiectului, la adresa: http://www.urenio.org/intervalue/.

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