Funding

SECTION I: ESTIMATION OF COSTS

1

Taking into account the rest of the cost evaluation please provide an overall estimation of the total costs for full deployment/production of the R & D result.

… in terms of IPR protection

License file application 700 euros, maintenance 350 euros/year

…in terms of product development

 

A smart city engineer= 6PM x 5000 = 30.000

An smart city planner with innovation background 6PM x 5000=30.000

A PHP and MySQL programmer= 12 PM*3000=36.000

A Java programmer= 12 PM x 2000=24.000

Total= 120.000 Euro

…in terms of mass production

There are no mass production costs

… in terms of marketing

The product yields a major marketing campaign after the first year of planning. In the second year a major marketing effort will be made to target markets mainly using web-marketing resources. The effort will include monthly free trial use and will involve social media marketing. The cost of marketing cost for second year is 50.000 euro, while the subsequent years is limited to 10.000 euros per year.

 

2

Based on the above assessment as well as the marketing information please provide the correct estimation of the price for R&D product in correlation with costs

 

Year 1

Year 2

Year 3

Year 4

Year 5

Fixed costs

20,000

25,000

30,000

35,000

40,000

Personnel

120,000

22,500

45,000

90,000

135,000

Other running costs

1,500

7,500

15,000

30,000

45,000

Marketing costs

 

50,000

10,000

10,000

10,000

TOTAL EXPECTED COSTS

141,500

105,000

100,000

165,000

230,000

Price per Unit

15000

15000

15000

15000

15000

Number of Units

1

5

10

20

30

TOTAL Expected Revenues

15,000

75,000

150,000

300,000

450,000

CASH FLOW REQUIRED (REVENUES-COSTS)

-126,500

-30,000

50,000

135,000

220,000

TOTAL CAPITAL required for five years

Total required  capital = 156.500

SECTION 2: QUALITATIVE FACTORS

3

Dimension of identified target groups

Targets groups for city authorities will be approached through presentations conferences and reports. The  marketing plan includes a 1% market target at the end of year 5 at a cost of 15000 euro for each smart city plan.

4

Evaluation of financial Risks for R&D result

The project is considered of high risk since the tool has not  been already developed by many applicators, the advantage derives for the model.

SECTION 3: IDENTIFICATION OF FINANCING SOURCES

After evaluating all the above mentioned criteria, please tick the best financing source for the achievement of R&D result (i.e. own capitals, banking credits, venture capital, business angels, etc)

1. European Funding

Define relevance of the product with the following potential funding sources and comment

FP7 related ICT, smart cites andm sustainable cities.

2.National Funding

GSRT programmes

3. Private funding

Jeremie and venture capital funds

4. Other

 

SECTION 3: FINAL EVALUATION

It is requested a final evaluation considering the funding opportunities you believe most suitable for the exploitation of the R&D result, considering the possibility of the creation of a spin-off, further research, in particular, a cost/benefit analysis and a financial projection for the R&D result, type of collaboration identified (i.e. Licensing Agreement, Technical Cooperation, Joint Venture, Manufacturing Agreement, Commercial Agreement with Technical Assistance, Creation of a spin-off, Joint further development)…

A private-public partnership schema could be developed to finance the launching of the product to the market, in terms of a joint venture.

Decision of evaluation (Please keep only the appropriate)

The R&D has a high potential.

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