Potential market

SECTION I: The product


The innovation potential of this product is related to:

  • Technology-driven innovation (under the influence of the development of science – the market is not ready for the product)
  • Market-driven innovation (as a result of market surveys, the market expects the product)
  • Replacement of existing product
  • Product related to cost reduction
  • Radical new product
  • Other, what…

The system was designed and tested for the continuous monitoring of parameters relating to pollution of water bodies. This activity usually competes in the public administration and local authorities. From this point of view, innovation is not dictated by market demand but by the need for more effective public services.

The management of this service, of course, could be entrusted to specialized private companies, which could offer an effective service and promote innovation.


What added value for end-users does the product hold?
• higher quality
• Better technical characteristics
• Other …

Essentially the services it provides can be summarized as:

-          environmental data collection by means of sensors, both in water and in the surrounding environment,

-          for both circumscribed areas that for large zones;

-          collection of physical samples;

-          extraction / visualization / processing data directly from remote, through the

-          management of alarm conditions;

-          remote control of sampling;

-          remote control of the speed of data acquisition;

-          statistical analysis of data extracted from the monitoring system;

-          referenzazione geo-tracking elements;

-          secure storage of data on both the remote server on the gateway;

-          authentication access to information and services;

-          control network status.

These capabilities allow practical support for all initiatives intended to preservation of surface water resources, reducing the impact of human activities and to the overall improvement of the natural environment, knocking down the costs of management and improving its effectiveness, both in terms of reaction times in terms of both extension local observable.
This monitoring system can be easily customized for different applications.


What is the Unique Sales Proposition of the potential product?
The proposed system has the characteristics that differentiate it strongly from themonitoring systems of surface water that currently exist, in particular is able to:

Adapt to water bodies characterized by different physical characteristics (length, flow,speed, etc.);

Respond in real time, ie to determine the health status of any area of ​​the body andreact by sending alarm signals;

Provide an organization of information on multiple levels, both in the detail (information relating to a specific area, information averaged over areas, etc..) information on both spatial diffusion phenomena (how a pollutant that has spread fromone area to another);

Collecting information on the time of measurement parameters and make themaccessible via public wide area networks;

Receive remote commands, such as changing the measurement settings or to activate / deactivate the monitoring in a specific area, etc.;

Take samples of water of variable size in a fully automated or controlled in order to allow subsequent laboratory analysis;

To minimize human intervention and, consequently, lower costs management.

SECTION 2: The Market


What is the target market for the product? Please describe the characteristics of your target market.

¨ National

x European

¨ Global



How the product is characterized from the following options? Number of companies producing similar products in the field.

• Base – applied by all companies in the industry

• Leading – applied by a single or limited number of competitive companies

• Key –at a development stage, but has already proven its potential

Often, companies that provide support to local authorities and river basin authorities in the monitoring, are university consortia that refer to their own territory.


What type of market demand will be satisfied?

• Existing demand – the market is already developed

• hidden (latent) demand – the market has yet to be developed

Existing demand


What is the current stage of the product’s market life cycle?

• Implementation, implementation in production (leading to a radically new product offers)

• Growth (rapid spread within the industry or outside it)

• maturity (parameters of the technical characteristics of manufactured products reached their maximum, higher-grade products can be manufactured on the basis of technological substitution)

This system was successfully tested and may have a rapid spreadin Europe if you proceed for the appropriate dissemination of research results.


Strategic partnerships (existing or potential).
Local authorities and river basin authorities.

SECTION 3: The Competition


What is the competition within your target market?
Often, companies that provide support to local authorities and river basin authorities in the monitoring, are university consortia that refer to their own territory.


What competitive advantages will the introduction of the new product ensue?

• lower prices based on lower production costs

• product differentiation (uniqueness of the product proposal)

Design criteria for low cost and low power with which the entire platform has been developed allowing on the one hand the availability of monitoring stations at lower costs and on the other hand a considerable increase the autonomy of the system fed through solutions of scavenging energy (energy obtained from, for example by the use of photovoltaic cells).


Potential products relate to the following price range:

• High price range

• Average price range

• Low price range



Potential products will be marketed:

• To regulated markets (e.g. heat supply, water supply, universal telecommunication services, agricultural products, fishing industry, architectural services)

• To markets operating on the principle of free negotiation between agents on the market

Potential products will be marketed To markets operating on the principle of free negotiation

SECTION 4: Indicators

Estimated cost of the new products

You can not specify unique values ​​as the possible configurations of the system depends on its real respect for the needs and size of the water basin you want to analyze

Expected market volume (potential / maximum number of users)
Expected sales volume
Expected market share of the company (proportion between sales and total company sales in the relevant market)


Added-value potential






Size of future market demand






Competitive positioning of the product






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