1 Taking into account the rest of the cost evaluation please provide an overall estimation of the total costs for full deployment/production of the R & D result.
… in terms of IPR protection
SIPP –HUF 5,000. 

The cost of submitting a trademark application is HUF 240,000.

…in terms of product development
The development phase will take 3 months. 

One developer and the project owner will work with a salary of 200.000 HUF/months/person +

insurances 60.000 HUF/month/person. Two experts – 100.000 HUF/month + insurances 30.000 HUF/month.

…in terms of mass production
There will be no change in the team.
… in terms of marketing
Best practice prospectus – 150.000 HUF 

A good webpage, newsletter – 50.000 HUF/month.

Travelling etc.

End users will be students, but neither teachers, nor them will buy it. Potential buyers in Hungary universities and high schools but only if they can earn money from different funds. Internationally the situation is similar to the Hungarian one, but the number and potential of possible supporters (funds) is higher. It can be part of CSR of large financial institutes, too.




2 Based on the above assessment as well as the marketing information please provide the correct estimation of the price for R&D product in correlation with costs
Year 1 Year 2 Year 3 Year 4 Year 5
Fixed costs 200 200 200 200 200
Personnel 36000 36000 36000 36000 36000
Other running costs 200 200 200 200 200
Marketing costs 1000 4000 4000 4000 4000
TOTAL EXPECTED COSTS 37400 40400 40400 40400 40400
Price per Unit 600 600 600 600 600
Type of Unit
Number of Units 25 50 100 150 150
TOTAL Expected Revenues 15000 30000 60000 90000 90000
CASH FLOW REQUIRED (REVENUES-COSTS) -22400 -10400 19600 49600 49600
TOTAL CAPITAL required for five years 32800 EUR to cover the first two years, the total capital is positive 86000 EUR without discounting.





3 Dimension of identified target groups
In Hungary there are 30 large universities, and 400 high schools. Europe has around 4 000 higher education institutions, with over 19 million students and 1.5 million staff.


4 Evaluation of financial Risks for R&D result
There is no possible estimation of market because of the mix of the existing and hidden demand.




After evaluating all the above mentioned criteria, please tick the best financing source for the achievement of R&D result (i.e. own capitals, banking credits, venture capital, business angels, etc)


1. European Funding 

Define relevance of the product with the following potential funding sources and comment

1. FP 7 (and FP8) 





2. National Funding
1. Research Programmes of New Szechenyi Plan 




3. Private funding
1. CSR 

2. Joint venture with potential investor

3. Personal capital


4. Other


It is requested a final evaluation considering the funding opportunities you believe most suitable for the exploitation of the R&D result, considering the possibility of the creation of a spin-off, further research, in particular, a cost/benefit analysis and a financial projection for the R&D result, type of collaboration identified (i.e. Licensing Agreement, Technical Cooperation, Joint Venture, Manufacturing Agreement, Commercial Agreement with Technical Assistance, Creation of a spin-off, Joint further development)…
A wonderful and very useful idea. The actuality of it is especially given by the current recession and economic crisis. 

The scientific part of the project can be founded by different FP7 or 8 grants. The source of software development can be some venture capital, or support of one of potential future buyers (funds for example). According to the cash flow projection and taking into account the risks it is  worth to continue this project.



Decision of evaluation (Please keep only the appropriate)

  • The R&D has a high potential of exploitation
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