PART B: VALORISATION PLAN
SECTION I: ESTIMATION OF COSTS
|1||Taking into account the rest of the cost evaluation please provide an overall estimation of the total costs for full deployment/production of the R & D result.
|… in terms of IPR protection
|IPR national protection by patent means costs of about 8000 euros.
For a possible protection by European patent, the estimated costs are about 27000 euros
|…in terms of product development|
|The costs related to additional researches, to designing, achievement and test of the functional model are estimated to about 120000 euros.
|…in terms of mass production
… în ceea ce priveşte producţia de masă
|The costs related to prototype designing, development and test and maintain, to are estimated to about 380000 euros.
|… in terms of marketing
|The costs related to marketing are estimated to about 15000 euros/year.
Marketing can control more and more of the variables by means of which the company can act for getting the maximum efficiency. These variables may be market study, advertising and product price.
|2||Based on the above assessment as well as the marketing information please provide the correct estimation of the price for R&D product in correlation with costs
|Year 1||Year 2||Year 3||Year 4||Year 5|
|Other running costs
|TOTAL EXPECTED COSTS
|Price per Unit
|Type of Unit
|Number of Units
|TOTAL Expected Revenues
|CASH FLOW REQUIRED (REVENUES-COSTS)||-50.000||50.000||170.000||270.000||370.000|
|TOTAL CAPITAL required for five years||Capital required for starting the business: approx. 200.000 euro
Capital required for 5 running-years: approx. 700.000euro
SECTION 2: QUALITATIVE FACTORS
|3||Dimension of identified target groups|
|The dimension of the target group is large since any educational institution may want to implement a long distance learning program.
This system can be used with success in the following educational areas (but not limited to this):
- Education: High School, Undergraduate, Graduate, Master, PhD.
- Custom courses – foreign languages (English, French, etc..) or other domains from Computer Science (Programming Languages, Distributed Systems, etc..) or other engineering, science, agricultural, etc.. domains.
|4||Evaluation of financial Risks for R&D result|
|We assess as average the financial risk of the research result, having in view the high costs imposed by the achievement of a competitive technology on the market. In this context, an adequate market study, reflecting the real trends of consumers and companies regarding the usage of an intelligent educational system, is necessary.
The competitors which can promote products at lower prices and quality level are another risk factor. The price difference can be counteracted by advantages and high qualities of the product.
The risks associated to the differentiation strategy, including a possible imitation by competitors and the change of consumer preferences should be taken into account.
SECTION 3: IDENTIFICATION OF FINANCING SOURCES
|1. European Funding|
|1. Sectoral Operational Programme Increase of Economic Competitiveness
2. Seventh Framework Programme – FP7 x
3. INTERREG x
|2. National Funding|
|1. National Plan for Research, Development and Innovation x
2. Sectorial Plan for RDI (Ministry of Economy)
3. Nucleu Programme (National Authority for Scientific Research) x
|3. Private funding|
|1. Own capitals
2. Banking credit instutions x
3. Business Angels x
|As regards the necessary funding sources, delimitation should be made between the preliminary testing stage and the release stage. For the preliminary testing stage and achievement itself, structural funds (Sectoral Operational programme “Increase of Economic Competitiveness” POS CCE), National Plan for Research, Development and Innovation – PN II , FP7 and Research Development Sectoral Plan of the Romanian Ministry of Economy, Commerce and Business Environment can be used.
For the stage of release, structural funds can be accessed by Operational Programme. An important alternative is represented by private investors (business angels, having the necessary financial resources and willing to support new technological idea).
Nowadays, the banking credit institutions are not a viable alternative, taking into account the requirements and guarantees imposed for granting the credits; however, they are still a possibility for the future.
For promoting and valorizing the research result, the programmes INTERREG, SEE, having as objective the cross border cooperation, are also useful; they offer another regional prospect for the valorisation of the research result.
SECTION 3: FINAL EVALUATION
|Scientifically, the “Intelligent e-Learning Platform”, as a research result, has led to the increase of the competitiveness of the Romanian research activity, in priority fields of European and international research.
Economically, it leads to the broadening of the product offerings, both at domestic level and at regional and European level. A prospect with huge economic benefits could open to the e-Learning domain, under the circumstances of imposing – by mutual agreements for high quality educational programmes.
Socially, it leads to the development of human resources in research development. So, the prospect of training the new researchers, candidates for a doctor or master degree, in priority fields of research which need no interdisciplinary knowledge is opening.
Decision of evaluation
- The R&D has a high potential of exploitation