Potential market

SECTION I: The product


The innovation potential of this product is related to:

  • Technology-driven innovation (under the influence of the development of science – the market is not ready for the product)
  • Market-driven innovation (as a result of market surveys, the market expects the product)
  • Replacement of existing product
  • Product related to cost reduction
  • Radical new product
  • Other, what…
The technology introduced will result in an innovation process and methodology.


What added value for end-users does the product hold?
• higher quality
• Better technical characteristics
• Other …
• Improved quality of service;
• Immediacy of information;
• Tracking data and procedures from the beneficiaries;
• Availability of data across multiple devices;
• Increased interaction;
• Export to other applications in use in the CPI.


What is the Unique Sales Proposition of the potential product?
License or transfer of innovation with OS.

SECTION 2: The Market


What is the target market for the product? Please describe the characteristics of your target market.

X  National



Employment centres;
Large companies and agencies.


How the product is characterized from the following options? Number of companies producing similar products in the field.

• Base – applied by all companies in the industry

• Leading – applied by a single or limited number of competitive companies

• Key –at a development stage, but has already proven its potential

Key – in development, but its potential has already been proven.


What type of market demand will be satisfied?

• Existing demand – the market is already developed

• hidden (latent) demand – the market has yet to be developed

The project is part of a range of existing market and not yet definitively developed in this direction.


What is the current stage of the product’s market life cycle?

• Implementation, implementation in production (leading to a radically new product offers)

• Growth (rapid spread within the industry or outside it)

• maturity (parameters of the technical characteristics of manufactured products reached their maximum, higher-grade products can be manufactured on the basis of technological substitution)

Currently, the product has completed its deployment into production and entered the growth phase.


Strategic partnerships (existing or potential).
Currently there are strategic partners that could participate in the development of the project.

SECTION 3: The Competition


What is the competition within your target market?

The competition is represented by companies that develop ICT applications  for employment centres and the PA.


What competitive advantages will the introduction of the new product ensue?

• lower prices based on lower production costs

• product differentiation (uniqueness of the product proposal)

The development and implementation of the product as a result of the project has Bimod, the main objectives, to lower the cost of public health, now very high, and achieve greater planning on the use of funds  available, which are always decrease,  seen  also  waste  that  are  detected to date. Another considerable advantage is to obtain a real verification of the effectiveness of treatment implemented.


Potential products relate to the following price range:

• High price range

• Average price range

• Low price range

The product of R & D within the range of specialized products and then be acquired at high cost.


Potential products will be marketed:

• To regulated markets (e.g. heat supply, water supply, universal telecommunication services, agricultural products, fishing industry, architectural services)

• To markets operating on the principle of free negotiation between agents on the market

Markets that operate with the principles of free trade.

SECTION 4: Indicators

Estimated cost of the new products € 20.000 for license on average
Expected market volume (potential / maximum number of users) 28 license
Expected sales volume €560.000,00
Expected market share of the company (proportion between sales and total company sales in the relevant market)  15%


Added-value potential






Size of future market demand






Competitive positioning of the product






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