1a

• Technology-driven innovation (under the influence of the development of science – the market is not ready for the product)
• Market-driven innovation (as a result of market surveys, the market expects the product)
• Replacement of existing product
• Product related to cost reduction
• Radical new product
• Other, what…

Potenţialul de inovare al acestui produs se referă la:

• Inovare tehnologică (sub influenţa dezvoltării ştiinţei – piaţa nu este pregătită pentru produs)
• Inovare de piaţă (ca rezultat al sondajelor, piaţa aşteaptă produsul)
• Înlocuirea unui produs existent
• Produs care vizează reducerea costurilor
• Un produs radical nou
• Altele

The study of aerodynamically flow field’s velocity around the plant with the finite method is made with aid of CosmosFlow 2007 software.

1b

- the flow of air around the surfaces of plant including all the regimes by type laminar, by transitions and turbulent;

- the recommendation of calculus concerning the initial data of simulation give;

- the incident angle of air with structure is equal with alpha = 90⁰ and the atmospheric front which attacks the 3D plant structure has all the physical properties homogeneous.

1c

The result of research is complex, with many scientific, technical and economic objectives, in accordance with the strategies of European research programs. This makes the connection with other interdisciplinary fields, thus making possible high technology achievements.

The research results is promoting virtual models for coking chambers for processing oil products, and therefore, reliability, better quality environment, life.

2a

European ¨

Global ¨

Please describe the characteristics of your target market.

Care este piaţa ţintă pentru produs?

Naţională þ

Europeană þ

Globală þ

Vă rugăm să descrieţi caracteristicile pieţei ţintă

The target market is oriented towards diversity, variety, change and constant innovation. User requirements do change deeply and quickly. So, this diversity must come out from product offerings.

The target groups are:
1. operators in the petroleum industry, chemical and petrochemical;
2. educational and research institutions (educational).

2b

• Leading – applied by a single or limited number of competitive companies

• Key –at a development stage, but has already proven its potential

Cum poate fi caracterizat produsul de următoarele opţiuni? Numărul companiilor producătoare de produse  similare în domeniu.

• De bază –  folosit de toate companiile din industria respectivă

• Leading – folosit de o singură companie sau de un număr limitat de companii competitive

• Cheie – pentru o etapă de dezvoltare, dar şi-a dovedit deja potenţialul

The evaluated study is a product used by a limited number of competitive companies.

2c

• Hidden (latent) demand – the market has yet to be developed

Ce tip de cerere de piaţă  poate fi satisfăcută?

• Cerere existentă – piaţa este deja dezvoltată

• Cerere ascunsă (latentă)- piaţa urmează să fie dezvoltată

The study of velocity field of the dynamical air flow developing around the spatial structure of a petroleum coke plant using the FEM can satisfy a market demand that is going to be developed.

2d

• Growth (rapid spread within the industry or outside it)

• maturity (parameters of the technical characteristics of manufactured products reached their maximum, higher-grade products can be manufactured on the basis of technological substitution)

Care este stadiul actual al ciclului de viaţă pe piaţă al produsului?

• Implementare, implementare în producţie (care conduce la o ofertă radicală a unui nou produs)

• Creştere (extindere rapidă în cadrul industriei şi în afara ei)

• Maturitate (parametrii caracteristicilor tehnice ale produselor ating maximul, prousele de înalt nivel pot fi produse pe baza substituţiei  technologice)

The current stage of the lifecycle of oil coking plant is growth (rapidly expanding within the industry and outside it).

2e

Currently, there isn’t any strategic partner to promote this new product to market.

3a

Competition in the target market, provide several advantages such as:
- competition encourages technical, economic and managerial innovation, with positive implications on long-term costs;
- competitive market provides consumers a wide range of products and services of superior quality;

The target market is developed where are operates several manufacturing companies in petroleum processing facilities.

Research result came as a necessity for finite element analysis of oil coking chambers.

3b

• product differentiation (uniqueness of the product proposal)

Ce avantaje competitive va asigura introducerea noului produs?

• preţuri mai mici bazate pe costuri de producţie reduse

• diferenţierea produselor (unicitatea produsului propus)

Competitive advantages are briefly presented briefly as follows:

Analiyzing the distribution fields of velocity as rezults of the experimental measurements and theoretical calculus we can conclude that the distributions velocity is no uniform on whole surface of petroleum coke plant.

The complex geometry of the external surface disturbing in totallity without exceptions the distribution field of velocity over/underor lateral of 3D metal structure of plant and trajectoris of the fluid elements are complex curves in space.

The calculus of error concerning the rezults obtained through numerical simulations made with aid of FEM is acceptable under 4 % as results of hypothesis initial accepted that the flow of the atmosfheric front have physical sizes homogeneous and the impact angle alpha is constant end equal with value alpha = 90⁰.

The results confirm the possibility of method to assure the precision necessary to use this method with confidence in activity of design a petroleum coke plant.

Also, the novelty and originality of the new product is a competitive advantage over similar products.

3c

• Average price range

• Low price range

Produsele potenţiale se încadrează în următoarele categorii de preţuri:

• Preţuri ridicate

• Preţuri medii

• Preţuri reduse

Both funding and running of the other marketing strategies depend on price choice, as well as company’s profitability and overall business activity.
Economic sizing was based on information on the cost standards of the product. The product falls within the class of average prices.

3d

• To markets operating on the principle of free negotiation between agents on the market

Produsul potenţial va fi promovat:

• pe pieţele reglementate (de ex. servicii de telecomunicaţii universale, produse agricole, industria pescuitului, servicii de arhitectură, furnizare de apă, etc. )

• pe pieţe care operează pe principiul unei negocieri libere între agenţii de pe piaţă

To promote the product it is required an appropriate strategy to be applied in the field of marketing. In this respect, it is recommended the strategy to attract end users, using advertising widely.

The method of combining advertising with sales promotion could also ensure customer loyalty. Product life cycle change both the place and promotion tools. Thus, during the assimilation stage of a new product, it is required to send messages to spread the product characteristics to inform potential buyers. In the expansion stage, sales promotion is required.

Sales promotion has the aim to attain clear and concise goals on practical implementation of the product.