Potential market


PARTEA A: Identificarea rezultatului cercetării-deZvoltării (CD)

·         The project team

Echipa proiectului

Advisor’s Name:Nume: Department of Technologies and MaterialsProject: The study of velocity field of the dynamical air flow developing around the spatial structure of  a petroleum coke plant using the FEM
Phone:Telefon:  +40.765.490314
E-mail: dumitru.violeta@yahoo.com 
Expecting date of valorization plan submission:Data aşteptată pentru trimiterea planului de valorizare  17.02.2012

·         Identification of R&D activity

Identificarea activităţii de cercetare-dezvoltare (CD)



Author of the R&D result:Autorul rezultatului CD:  Dr. Eng. Talu Mihai
Company or University:Companies au universitate:  UNIVERSITY OF  CRAIOVA, ROMANIA 
Phone:Telefon:  +40.745.354825
E-mail:  mihai_talu@yahoo.com
Sector:Domeniu:  ENG – Engineering
Type of the R&D result:Tipul rezultatului CD:  Theoretical Studies





PART B: valorisation plan

Partea B: Planul de valorizare

SECTION I: The product




The innovation potential of this product is related to:

  • Technology-driven innovation (under the influence of the development of science – the market is not ready for the product)
  • Market-driven innovation (as a result of market surveys, the market expects the product)
  • Replacement of existing product
  • Product related to cost reduction
  • Radical new product
  • Other, what…


Potenţialul de inovare al acestui produs se referă la:

  • Inovare tehnologică (sub influenţa dezvoltării ştiinţei piaţa nu este pregătită pentru produs)
  • Inovare de piaţă (ca rezultat al sondajelor, piaţa aşteaptă produsul)
  • Înlocuirea unui produs existent
  • Produs care vizează reducerea costurilor
  • Un produs radical nou
  • Altele
The study of velocity field of the dynamical air flow developing around the spatial structure of  a petroleum coke plant using the FEM is a scientific development.

The study of aerodynamically flow field’s velocity around the plant with the finite method is made with aid of CosmosFlow 2007 software.





What added value for end-users does the product hold?
• higher quality
• Better technical characteristics
• Other …Ce valoare adăugată asigură produsul pentru consumatorii finali?
o calitate mai ridicată
caracteristici tehnice mai bune
Value-added of theoretical and experimental research for the end users:- the variation with temperature of the air properties as the dynamical viscosity and the density;

- the flow of air around the surfaces of plant including all the regimes by type laminar, by transitions and turbulent;

- the recommendation of calculus concerning the initial data of simulation give;

- the incident angle of air with structure is equal with alpha = 900 and the atmospheric front which attacks the 3D plant structure has all the physical properties homogeneous.






What is the Unique Sales Proposition of the potential product?Care este caracteristica definitorie a produsului care îl diferenţiază şi îl plasează în cadrul preferinţelor consumatorilor?


Detailed commentComentariu detaliat


The result of research is complex, with many scientific, technical and economic objectives, in accordance with the strategies of European research programs. This makes the connection with other interdisciplinary fields, thus making possible high technology achievements.

The research results is promoting virtual models for coking chambers for processing oil products, and therefore, reliability, better quality environment, life.



SECTION 2: The Market





What is the target market for the product? National ¨

European ¨

Global ¨

Please describe the characteristics of your target market.

Care este piaţa ţintă pentru produs?

Naţională þ

Europeană þ

Globală þ

Vă rugăm să descrieţi caracteristicile pieţei ţintă

Select and commentSelectaţi şi comentaţi


The target market is oriented towards diversity, variety, change and constant innovation. User requirements do change deeply and quickly. So, this diversity must come out from product offerings.

The target groups are:
1. operators in the petroleum industry, chemical and petrochemical;
2. educational and research institutions (educational).






How the product is characterized from the following options? Number of companies producing similar products in the field.• Base – applied by all companies in the industry

• Leading – applied by a single or limited number of competitive companies

• Key –at a development stage, but has already proven its potential

Cum poate fi caracterizat produsul de următoarele opţiuni? Numărul companiilor producătoare de produse  similare în domeniu.

• De bază –  folosit de toate companiile din industria respectivă

• Leading – folosit de o singură companie sau de un număr limitat de companii competitive

• Cheie – pentru o etapă de dezvoltare, dar şi-a dovedit deja potenţialul

Detailed commentComentariu detaliat


The evaluated study is a product used by a limited number of competitive companies.





What type of market demand will be satisfied?• Existing demand – the market is already developed

• Hidden (latent) demand – the market has yet to be developed

Ce tip de cerere de piaţă  poate fi satisfăcută?

• Cerere existentă – piaţa este deja dezvoltată

• Cerere ascunsă (latentă)- piaţa urmează să fie dezvoltată

Detailed commentCometariu detaliat

The study of velocity field of the dynamical air flow developing around the spatial structure of a petroleum coke plant using the FEM can satisfy a market demand that is going to be developed.





What is the current stage of the product’s market life cycle?• Implementation, implementation in production (leading to a radically new product offers)

• Growth (rapid spread within the industry or outside it)

• maturity (parameters of the technical characteristics of manufactured products reached their maximum, higher-grade products can be manufactured on the basis of technological substitution)


Care este stadiul actual al ciclului de viaţă pe piaţă al produsului?

• Implementare, implementare în producţie (care conduce la o ofertă radicală a unui nou produs)

• Creştere (extindere rapidă în cadrul industriei şi în afara ei)

• Maturitate (parametrii caracteristicilor tehnice ale produselor ating maximul, prousele de înalt nivel pot fi produse pe baza substituţiei  technologice)

Detailed commentComentariu detaliat

The current stage of the lifecycle of oil coking plant is growth (rapidly expanding within the industry and outside it).




Strategic partnerships (existing or potential).Parteneriat strategic (existent sau potenţial).
Detailed commentComentariu detaliat

Currently, there isn’t any strategic partner to promote this new product to market.


SECTION 3: The Competition

Secţiunea 3: Competiţia



What is the competition within your target market?Care este competiţia în cadrul pieţei ţintă?
Detailed commentComentariu detaliat


Competition in the target market, provide several advantages such as:
- competition encourages technical, economic and managerial innovation, with positive implications on long-term costs;
- competitive market provides consumers a wide range of products and services of superior quality;

The target market is developed where are operates several manufacturing companies in petroleum processing facilities.

Research result came as a necessity for finite element analysis of oil coking chambers.




What competitive advantages will the introduction of the new product ensure?• lower prices based on lower production costs

• product differentiation (uniqueness of the product proposal)

Ce avantaje competitive va asigura introducerea noului produs?

• preţuri mai mici bazate pe costuri de producţie reduse

• diferenţierea produselor (unicitatea produsului propus)

Detailed commentComentariu detaliat

Competitive advantages are briefly presented briefly as follows:

Analiyzing the distribution fields of velocity as rezults of the experimental measurements and theoretical calculus we can conclude that the distributions velocity is no uniform on whole surface of petroleum coke plant.


The complex geometry of the external surface disturbing in totallity without exceptions the distribution field of velocity over/underor lateral of 3D metal structure of plant and trajectoris of the fluid elements are complex curves in space.


The calculus of error concerning the rezults obtained through numerical simulations made with aid of FEM is acceptable under 4 % as results of hypothesis initial accepted that the flow of the atmosfheric front have physical sizes homogeneous and the impact angle alpha is constant end equal with value alpha = 900.


The results confirm the possibility of method to assure the precision necessary to use this method with confidence in activity of design a petroleum coke plant.

Also, the novelty and originality of the new product is a competitive advantage over similar products.



Potential products relate to the following price range:• High price range

• Average price range

• Low price range

Produsele potenţiale se încadrează în următoarele categorii de preţuri:

• Preţuri ridicate

• Preţuri medii

• Preţuri reduse

Detailed commentComentariu detaliat

Both funding and running of the other marketing strategies depend on price choice, as well as company’s profitability and overall business activity.
Economic sizing was based on information on the cost standards of the product. The product falls within the class of average prices.



Potential products will be marketed:• To regulated markets (e.g. heat supply, water supply, universal telecommunication services, agricultural products, fishing industry, architectural services)

• To markets operating on the principle of free negotiation between agents on the market

Produsul potenţial va fi promovat:

• pe pieţele reglementate (de ex. servicii de telecomunicaţii universale, produse agricole, industria pescuitului, servicii de arhitectură, furnizare de apă, etc. )

• pe pieţe care operează pe principiul unei negocieri libere între agenţii de pe piaţă

Detailed commentComentariu detaliat


To promote the product it is required an appropriate strategy to be applied in the field of marketing. In this respect, it is recommended the strategy to attract end users, using advertising widely.

The method of combining advertising with sales promotion could also ensure customer loyalty. Product life cycle change both the place and promotion tools. Thus, during the assimilation stage of a new product, it is required to send messages to spread the product characteristics to inform potential buyers. In the expansion stage, sales promotion is required.

Sales promotion has the aim to attain clear and concise goals on practical implementation of the product.

SECTION 4: Indicators

Secţiunea 4: Indicatori


Estimated cost of the new productsCosturile estimate ale noului produs

3300 Euro/unit

Expected market volume (potential / maximum number of users)Volumul estimat al pieţei (număr potenţial/ maxim de consumatori)

1 unit

Expected sales volumeVolumul aşteptat al vânzărilor

3300 Euro

Expected market share of the company (proportion between sales and total company sales in the relevant market)Segmentul de piaţă aşteptat al companiei (proporţia între vânzări şi totalul vânzărilor companiei pe piaţa relevantă)





Evaluarea cantitativă (0-5)


Please put X as appropriate.

Vă rugăm să marcaţi cu X  punctajul considerat corespunzător.



1 2 3 4 5
Added-value potentialPotenţialul de valoare adăugată X
Size of future market demandMărimea cererii viitoare pe piaţă X
Competitive positioning of the productPoziţionarea competitivă a produsului X


We agree that all informations contained in this form to be made public in the project „Inter-regional cooperation for valorization of research results – INTERVALUE”, by publication on the project website: http://www.urenio.org/intervalue/.

Suntem de acord ca informaţiile cuprinse în acest formular să fie făcute publice în cadrul proiectului „Inter-regional cooperation for valorization of research results – INTERVALUE”, prin publicarea lor pe site-ul proiectului, la adresa: http://www.urenio.org/intervalue/.

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