Funding

SECTION I: ESTIMATION OF COSTS

1

Taking into account the rest of the cost evaluation please provide an overall estimation of the total costs for full deployment/production of the R & D result.

… in terms of IPR protection

License file application 700 euros, maintenance 350 euros/year

…in terms of product development

A programmer 12PMx 3000 = 36.000

A database developer 12PM x 3000 = 36.000

Total 72.000 Euro

…in terms of mass production

There are no mass production costs

… in terms of marketing

The product yields a major marketing campaign after the first year of planning. In the second year a major marketing effort will be made to target markets mainly using web-marketing resources. The effort will include monthly free trial use and will involve social media marketing. The cost of marketing cost for second year is 50.000 euro, while the subsequent years is limited to 10.000 euros per year.

 

2

Based on the above assessment as well as the marketing information please provide the correct estimation of the price for R&D product in correlation with costs

 

Year 1

Year 2

Year 3

Year 4

Year 5

Fixed costs

20,000

25,000

25,000

30,000

30,000

Personnel

80,000

48,000

72,000

84,000

96,000

Other running costs

4,000

16,000

24,000

28,000

32,000

Marketing costs

 

50,000

10,000

10,000

10,000

TOTAL EXPECTED COSTS

104,000

139,000

131,000

152,000

168,000

Price per Unit

20000

20000

20000

20000

20000

Number of Units

2

8

12

14

16

TOTAL Expected Revenues

40,000

160,000

240,000

280,000

320,000

CASH FLOW REQUIRED (REVENUES-COSTS)

-64,000

21,000

109,000

128,000

152,000

TOTAL CAPITAL required for five years

Total required  capital = 64.000

SECTION 2: QUALITATIVE FACTORS

3

Dimension of identified target groups

Targets groups for museums will be marketed through web marketing. The cost of a virtual museum customization cost will be set to 20.000 euro.  Targets are set to moderate 2 (first year) contracts for the second year, (8) for third after marketing campaign, 14 for the fourth year and 16  after four years of operations.

4

Evaluation of financial Risks for R&D result

The project is considered low risk since the tool has been already developed and tested..

SECTION 3: IDENTIFICATION OF FINANCING SOURCES

After evaluating all the above mentioned criteria, please tick the best financing source for the achievement of R&D result (i.e. own capitals, banking credits, venture capital, business angels, etc)

1. European Funding

Define relevance of the product with the following potential funding sources and comment

FP7 related ICT

2.National Funding

GSRT programmes

3. Private funding

Jeremie and venture capital funds

4. Other

 

SECTION 3: FINAL EVALUATION

It is requested a final evaluation considering the funding opportunities you believe most suitable for the exploitation of the R&D result, considering the possibility of the creation of a spin-off, further research, in particular, a cost/benefit analysis and a financial projection for the R&D result, type of collaboration identified (i.e. Licensing Agreement, Technical Cooperation, Joint Venture, Manufacturing Agreement, Commercial Agreement with Technical Assistance, Creation of a spin-off, Joint further development)…

A private-public partnership schema could be developed to finance the launching of the product to the market, in terms of a joint venture.

Decision of evaluation (Please keep only the appropriate)

The R&D has a high potential.

Bookmark the permalink. Follow any comments here with the RSS feed for this post. Post a comment or leave a trackback: Trackback URL.

Post a Comment

You must be logged in to post a comment.

Request a proposal

Valorisation Plan Authors

Related Documents

There in no related documents

Visit the other applications of the INTERVALUE Platform: R&D Repository | IP Agreements

© 2009-2010 INTERVALUE Project